Connect, build, or extend anything.
Keep everything.
A massive plugin ecosystem, vetted integrations, flexible architecture, and open-source
commerce without the lock-in.
Trusted by over 700 enterprises
WordPress VIP gives you the foundation to build what your business actually needs, with thousands of plugins, vetted integrations, single-stack or headless architectures, and open APIs. It connects to the tools your team uses across CRM, analytics, search, DAM, AI, and commerce. Open Source and secure. No lock-in.
60,000
+
ways to extend VIP through an ecosystem of secure plugins
1M
+
global developers adding to the WordPress codebase daily
740
+
groups across 109 countries for local development support
41%
of the web runs on WordPress, the CMS that helped train AI to read
The Ford Foundation didn’t
just build on this ecosystem.
They built an audio-described
video plugin and contributed
it back to the community.
VIP PLUGIN ECOSYSTEM
A million developers already know this platform
Closed platforms give you their tools. Open ones give you everyone’s. WordPress VIP starts with a massive, secure plugin library and the largest CMS developer community, so you build what you need without waiting on a vendor roadmap.
- Access plugins for search, AI, DAM, video, analytics, translation, and commerce, tested and vetted before they reach you
- Scan every plugin before and after deployment, so you get an extensive ecosystem without any of the risk
- Get expert plugin guidance, including vendors outside the VIP partner network
- Tap into a global developer community and agency network for talent and support
INTEGRATIONS CENTER
A CMS that connects to the tools you use
Integrating your systems with most platforms takes months of custom work and proprietary connectors. The Integrations Center changes that.
Activate vetted integrations in a matter of clicks, all security and compatibility verified in advance.
Pull live data from external platforms into the editor with remote data blocks. Includes Google Sheets, Airtable, Shopify, and APIs.
Connect Salesforce Marketing Cloud through a certified solution on the Salesforce AgentExchange.
Integrate across CRM, DAM, AI, video, analytics, translation, and commerce.
Flexible CMS architecture
The architecture debate is a false choice.
Pick all three.
Most platforms make you pick an architecture and live inside it. On WordPress VIP you compose it.
Hybrid
WordPress themes for the web, APIs for the app, the screens, and the partner feed. One content source behind all of it.
Single stack
Run a WordPress theme end to end, without needing a separate front-end team for the web experience.
Headless
Build a decoupled front end with the framework your developers use, while WordPress provides the content layer through REST or GraphQL APIs.
Switchable
Move between single-stack, hybrid, and headless approaches without replatforming. Your content stays in the same WordPress foundation.
Decoupled front ends
Headless earns its cost in three situations
Decoupling costs engineering time to build what a theme gives you out of the box. It’s worth paying when one of these is true:
- The same content needs to reach a website, a mobile app, in-product experiences, and digital displays
- Your front end needs a framework no WordPress theme can give you
- You run a JavaScript front end in production and want WordPress to serve as the content layer
If none of them are, single stack or hybrid ships faster. Either way, with WordPress VIP, the decision isn’t permanent.
Bring your stack. We’ll show you
how it fits.
A VIP engineer walks through your existing tools, your integration requirements, and
your best architecture options. If it’s a fit, we’ll show you exactly what that looks like.
If it isn’t, we’ll tell you that too.
Build exactly what you need, nothing you don’t
One content layer. Every channel connected.
A platform is only as open as its APIs. WordPress VIP connects your front end, mobile apps, and data pipelines to the same layer.
Retrieve content through REST API with fine-grained access controls
Query exactly the data your app needs in a single GraphQL request
Access block content as structured JSON through the Block Data API — clean data for any downstream system
AI agents are only as useful as the data they reach
Closed CMS vendors package AI as an upsell. WordPress VIP treats it as infrastructure. Open protocols, your content and data, and your final say on what AI systems can access.
Control LLM crawler access at the platform level, including which AI systems can index your content
Feed structured content to AI applications and retrieval-augmented generation through the data pipeline
Build on open-source architecture with no proprietary AI lock-in
Your content platform can also be
your commerce platform
Instead of bolting on commerce, WordPress VIP runs it natively. Content and commerce share the same infrastructure, deployment pipeline, and performance.
Launch a full storefront with product catalog, promotions, checkout, and payment processing through WooCommerce
Choose from over 140 payment gateways, including Stripe, PayPal, Square, Amazon Pay, Apple Pay, and Google Pay
Manage multiple stores, subscription models, and global storefronts from one dashboard
Connect Salesforce Commerce Cloud for large-scale commerce alongside your content
Your code. Your data. No exit fees.
Every year on a closed platform, the cost of leaving goes up. With WordPress VIP, everything you build stays yours, even if you move on.
Take your code, content, and integrations with you if you go. No proprietary lock-in.
Build on the open-source foundation that powers 41% of the web.
Hire from over a million WordPress developers, spanning over 740 local groups in 109 countries.
Benefit from continuous community innovation across plugins, themes, and the core WordPress project.
One secure endpoint connecting your CMS and platform
Cursor, Claude, Copilot, and more. Connect any agent to WordPress or your VIP Dashboard under one credential. It can only do what your login allows, with the agent and the person behind it on record for every action. No workarounds, no rebuilds.
Take full command of your content through WordPress MCP. Publish a post, add a user, manage permissions, all from a single ask.
Roll back a release, clear the cache, check logs, in seconds. VIP Platform MCP runs your infrastructure, with 50+ tools and growing.
On their last platform, this wasn’t possible
Al Jazeera
Cut journalist training from weeks to under two hours after moving to headless WordPress.
“The choice of decoupled WordPress plus GraphQL and React will allow us to build something unique and amazing. WordPress VIP was really a very smart decision.”
David “Hos” Hostetter
Digital CTO, Al Jazeera
OKdo
Launched a new business line in 8 months with WooCommerce.
30K
products in 7 markets and 6 languages
Thought Catalog
Replaced four commerce tools with one stack and launched a new commerce business.
“We’ve been able to create a better commerce experience, customize for our unique needs, launch new sites, and empower our editors.”
Douglas Johnson
Senior Creative Technologist,
Thought Catalog
Meta
Launched a WooCommerce campaign in under a month compliant with Facebook’s enterprise security standards.
30
days to spin up a secure commerce campaign
iOne Digital
Rolled out 60 live sites in 3 weeks by standardizing on WordPress VIP.
“We needed agility, stability, and security. We’ve got all three now with WordPress VIP, so we can focus on the business instead of the infrastructure.”
Grant Cerny
Chief Product Officer, iOne Digital
Frequently asked questions
What are the tradeoffs between headless, hybrid, and single-stack architecture on WordPress VIP?
The tradeoff is mostly engineering time. A single-stack implementation is often fastest to launch because the WordPress theme provides the web presentation layer. Headless requires you to build and maintain that layer yourself, including SEO-related presentation and metadata capabilities that a theme typically handles. Hybrid lets you pay that cost selectively, using custom front ends where they add value and WordPress themes elsewhere. You can move among single-stack, hybrid, and headless approaches without replatforming, although changing the front end still requires engineering work.
How long does a typical integration take to deploy through the Integrations Center?
Vetted integrations are built for fast activation, configuration, and deployment, not months-long projects. Security and compatibility are verified in advance. The Salesforce Marketing Cloud integration is a certified solution on the Salesforce AgentExchange. Timelines vary, but the goal is clicks, not custom builds.
How does WordPress VIP’s extensibility compare to other enterprise CMS platforms?
Closed platforms like Adobe and Sitecore ship proprietary stacks; integrating outside their ecosystem means custom development and ongoing maintenance. WordPress VIP starts with a large plugin library, open APIs, and an Integrations Center with vetted tools, plus developer tools like CI/CD and GitHub integration. Headless-only platforms like Contentful offer API flexibility but lack hybrid options and the content editing experience WordPress provides.
Can I keep my existing front-end framework if I migrate to WordPress VIP?
Yes. WordPress VIP’s decoupled architecture works with any front end: Next.js, Gatsby, React, or custom frameworks. Access content through REST, GraphQL, or the Block Data API. The Next.js quick start includes skeleton code for content preview and querying.
What level of developer resources does a WordPress VIP implementation require compared to a closed DXP?
Fewer resources. Forrester’s Total Economic Impact study calculated 45% less expensive development compared to closed alternatives. A large plugin ecosystem reduces custom work, and WordPress’s developer community makes hiring simpler than platforms with smaller specialist pools.
How does WordPress VIP handle enterprise plugin security?
Every plugin goes through automated vulnerability scanning before deployment and continuously after. Curated plugins are tested and hardened for performance. For plugins outside the curated set, the VIP team provides guidance and vetting, including non-partner vendors.
Can I run part of my site headless and part traditional on WordPress VIP?
Yes, that’s a hybrid architecture. Some experiences use a decoupled front end, while others continue to render through WordPress themes. For example, your marketing site can keep publishing through WordPress while a product experience or mobile app runs on its own front-end release cycle. Editors can continue working in WordPress, but the editorial and preview experience may vary by front end. The experiences can draw from the same WordPress content foundation.
Do I need to go headless to use WordPress VIP’s APIs and integrations?
No. REST, GraphQL, and the Block Data API can support downstream applications from a WordPress site, and the Integrations Center is available through the VIP Dashboard. Secure MCP is a separately governed integration for AI-agent access to WordPress VIP applications; it’s not a headless rendering requirement. Headless changes how a front end is rendered, not whether content can connect to other systems. A single-stack site can still expose content to mobile apps, data pipelines, and other downstream systems through APIs, subject to the implementation’s access, caching, and content-model choices.
NEXT STEP
Build open, stay
adaptive. No lock-in.
The ecosystem is there. The APIs are documented. The architecture adapts to what you actually need.