Leveraging Your CMS to Fuel Ecommerce Growth


Successful brands know content is the heart of ecommerce. It’s what brings people to your products and keeps them coming back for more. With ecommerce expected to grow 16.5% in 2020, is your content management agile enough to capture your share of the market?

In this webinar, ecommerce and product experts from OKdo and Box UK will teach you how they extended their CMS to build a revenue-generating new ecommerce business line for OKdo’s parent company, Electrocomponents (ECM:LSE), in just eight months.

Topics include:

  • The benefits of an open source eCommerce platform
  • Easy integrations for payments, regulatory compliance, and more
  • Content marketing strategies to drive new revenue
  • Scaling an agile, digital-first mindset at a 70-year-old enterprise


Allie Brock, Product Owner, Box UK

Allie Brock is Lead Business Analyst and Certified Scrum Product Owner (CSPO) at Box UK. Most recently, Allie acted as Product Owner on delivering an ecommerce platform and underlying technology ecosystem for OKdo, which serves seven country sites in six languages from a single installation.

Adrian Goodman, Senior Digital Product Owner, Electrocomponents Group

Adrian Goodman is a Senior Digital Product Owner within the Electrocomponents Group. For the past 18 months Adrian has been responsible for the delivery and evolution of the D2C channel for OKdo, a new brand and customer proposition for the group.

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