Content Analytics and Optimization

Content Analytics and Optimization

Data-driven content impact.

Build a better, smarter content strategy. Measure and optimize the impact of your content from first touch to last touch and everything in between—without needing a dedicated data analyst by your side.

Content Analytics and optimization
Content Analytics quote from Slate

“Slate has relied on the recommendations API to grow time-on-site and reader loyalty through several iterations of our site.”

—David Stern, VP of Product and Business Development, Slate

Informed Actions

Shape your content strategy with real-time data. Easy-to-use, customizable dashboards and industry-leading attribution models help you understand content performance and grow revenue.

Content Analytics shape Informed Actions

Content Analytics

Measure page performance and customer engagement through data visualizations. Understand time on page, organic search traffic, referrers, views by country, traffic by author, and onward clicks. Gather insights into traffic patterns and content performance over time.

Traffic Source Analytics

Display and filter referrer traffic types. Visualize campaigns for easy source identification. Display statistics on each asset by source.

Conversion Attribution

Deliver your content strategy confidently by understanding what pages inspired visitors to take business-critical actions, like becoming a lead or making a purchase. 

Data Pipeline for Business Intelligence

Produce custom analyses atop large, granular, enriched content data. Get a broad view of business impact by tying content to data from your helpdesk, CRM, or marketing automation tool, in your favorite business intelligence platform.

Smart Tags

Reduce tag maintenance in your CMS. Use natural language processing services to scan, assess, and automatically categorize pages. 

Audience Segmentation

Source audience segment intelligence with flexible filters and customizable logic. Capture insights on geographical location or visitor type.

Alerting and Reporting

Get email, Slack, and browser alerts when posts receive significantly more traffic than usual. Schedule recurring content performance reports for your C-suite or team. 

Improved Performance

Use AI-driven personalization to engage customers with meaningful content, making every journey unique and rewarding. Immediately leverage friendly APIs to scale and optimize content for breakthrough growth, engagement, and loyalty. 

improve performance with content analytics

Personalization

Engage customers with personalized experiences across all channels. 

Recommendations

Use our recommendation engine to scan and analyze all your content to display engaging, contextual posts for visitors.

semantic search

Drive engaging digital experiences with enterprise-grade search, powered by Elasticsearch. Benefit from a performant query layer built for scale, and efficient data ingestion and indexing. Lightning-fast search capabilities make content and product discovery a snap—increasing conversions, engagement, and upsells.

Search Recommendations

Deliver personalized recommendations via an API powered by machine learning. 

Search Scalability

Enjoy out-of-the-box search configuration designed from the ground up to meet enterprise scale.

Drop-in Query Performance

Accelerate complex queries on large datasets using the drop-in query adapter.

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“Effective storytelling can’t happen without valuing and understanding your audience.”

—Jacqueline Parisi, HelloFresh

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Learn about our solutions for Content ManagementEnterprise Commerce, Content Analytics and Optimization.

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