Guide to Humanizing Digital Transformation

The power of content to deliver meaningful customer experiences and growth

Guide

Eight out of 10 buyers today research a company online before contacting them or making a purchase. 

No wonder a digital approach for businesses is no longer a “nice to have.” As more and more customers demand engaging digital experiences with brands, organizations must keep pace, or die. 

But digital transformation isn’t just about switching to digital methods of communication with potential customers. It’s about facilitating meaningful customer experiences—in effect humanizing that digital transformation.

Read our guide and understand:

  • What exactly digital transformation is and how real-world brands are successfully building trust and connecting digitally with customers—before the sale all the way through the customer lifecycle.
  • How to use a data-informed content strategy to propel higher content performance—by gaining insight and visibility into your audience engagement and how content impacts your KPIs.
  • Why an agile content management system—the link between digital and content—is essential to driving lasting customer-centricity and humanized experiences.

Learn how your organization can quickly deploy engaging digital experiences, measure what’s working, and have confidence in the underlying platform to drive business growth through content.

“… brands that create great digital experiences fuel great customer experiences that add to the bottom line.”

The Forrester Wave: Agile Content Management Systems (CMSes) Q1 2021 
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