Inside Salesforce’s Digital Transformation

Staying agile as a 50,000+ organization is no easy feat.

Watch how Salesforce’s digital transformation has created a cohesive content experience in a rapidly changing business environment.

Efficiency was elusive

The pandemic highlighted Salesforce’s need to move quickly. Their legacy CMS bottlenecked productivity, which made it hard to get valuable, timely content to their customers.

salesforce's digital transformation

salesforce content marketers

Flexibility changed the game

WordPress VIP’s flexible, easy-to-use content tools helped Salesforce pivot 2,000 marketers to digital, almost overnight. Now, the entire organization is more efficient.

“We recently relaunched our blog on WordPress VIP, and also our email newsletter. With both, we’re seeing time spent get deeper and deeper. We’re seeing people subscribe to our email newsletter on a nice up-ramping slope.”

Hayley Nelson
VP Content Marketing, Salesforce

Content built for growth

Best of all, Salesforce’s digital transformation has empowered marketers to create content that inspires, educates, and activates their customers at every stage of the journey. It’s a content ecosystem built for growth.

And it’s built on WordPress VIP.

digital transformation webinar

Looking for an agile Content Management System?

Read our Agile CMS Buyer’s Guide. From content analytics and commerce to platform infrastructure and security, understand the key criteria in evaluating platforms that can help your organization use content to drive business growth.

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

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