Data Pipeline
All your data, where you need it, when you need it
Answer all your questions with fast and easy access to your raw content data.
Our customers get results
122%
organic search traffic
+400%
subscribers
+75%
revenue growth
+20%
conversions
Real-time, high-volume data streaming and reliable data storage
Parse.ly’s Data Pipeline enables your team to analyze and act on large amounts of granular content data as it’s generated. We’ll keep that data around so you can do historical analysis, too.
Perform custom analysis with tools you already use
We’ll fit right into your analytics stack, letting you store, format, and query your data however you want. Get started on finding answers instead of learning a new tool.
Save time on your pipeline
We clean and transform the data for you, so your BI and Data Science teams can focus on analysis.
What customers are saying
“Getting access to this data used to be painful—excruciatingly painful. Not anymore.
Haile Owusu
Parse.ly has gone out of its way to make our data readily available and queryable, working with us to implement a data pipeline that takes no maintenance on our end.”
Former Chief Data Scientist, Mashable
“Parse.ly offers us a pretty unique view of our active subscribers because we don’t have any other tools that actively track of retention.
Indu Chandrasekhar
We can see what types of stories subscribers are reading, how much time they’re spending on the site, and what referral sources they come from.”
Director of Audience Development, WIRED
“At this point, I can’t imagine digital audience optimization without that green leaf on one of my tabs.
Caitlin Duffy
Our growth efforts here are greatly benefitted by the data and reports provided through the platform.”
Director of Audience and Social, NationSwell
Companies using Parse.ly every day
Ready to win more with your content?
Join thousands of editors and content marketers who use Parse.ly every day.
Frequently asked questions
What tools does Parse.ly’s Data Pipeline work with?
The data formats we developed are especially easy for Python, R, Spark, Redshift, BigQuery: you name it. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.
Do I own the data used by the Parse.ly platform?
Yes! The pipeline delivers you 100% of your raw, unsampled data. You get a stream with a firehose of every single event from your users, sites, and apps. Data is delivered fast: with end-to-end delivery times measured in seconds. You also get an elastic data store for full historical retention, stored in 15-minute chunks of compressed JSON data. It’s neatly organized and can go back for weeks, months, or years. There are no rollups. Every single event is captured, then stored securely and durably.
Who can use Parse.ly’s Data Pipeline?
Multiple teams including Business Intelligence teams, SQL experts, data scientists, data engineers, and product teams can all use the Parse.ly Data Pipeline to gather insights.
