GlobalNews.ca Makes Embedding Media Easy with the Media Explorer
At the Toronto Big Media & Enterprise Meetup earlier this year, Keith Robinson and Imran Nathani from GlobalNews.ca presented their customization of the Media Explorer plugin. The goal: To make inserting and embedding media as efficient as possible for their editors.
The Media Explorer plugin was a joint project between WordPress.com VIP and Code for the People, which allows editors to quickly and easily insert tweets and YouTube videos straight from the WordPress dashboard “Edit Post” page. The plugin is easily extendable, and allows for you to include alternate media sources.
The GlobalNews.ca team decided to customize and extend the plugin to include other video and photo sources that their editors commonly use. In doing so, they allowed their editors to centralize their workflow within the WordPress dashboard. Watch their 10-minute “Flash Talk” below to see their customizations in action, and then check out our recent Q&A with Keith Robinson, manager of digital products, and Imran Nathani, web development architect.
What was the thinking behind extending the media explorer?
Keith: We have dozens of active producers, and making it really easy for them to curate content into story posts is a big part of what we do. Anything we can do to make their job even incrementally easier has terrific benefits.
With WordPress, we want to get our producers comfortable with one user interface, rather than telling them to learn a new system or look in a different place for each new feature. There’s a lot to be said for simplicity and getting people to do almost everything they need in a post, and then press a button and move on.
It’s organized and simple. That’s exactly what we look for in a CMS.
When we first saw the Media Explorer plugin in the fall, we saw how easy it was to curate Twitter and YouTube content straight from within the post. It’s organized and simple. That’s exactly what we look for in a CMS. Imran pointed out that it was easily extendable and can be adapted for our own media. We’re trying to get as much rich content as possible into every story post, to hold readers a little longer, and Imran said, why not use the Media Explorer to do that?
What was the previous workflow like?
Imran: We’re a very video rich site because we’re a broadcaster, and with the way the video management was first integrated into WordPress, it was a separate screen. You had to go in and search in a separate interface, and then grab a short code and then bring that over into the story editor and cut and paste it in there somewhere. That may not sound like the most onerous workflow in the world, but it’s all about making things that much easier.
How has your tool evolved?
Imran: Our video producers are really localized, so we’ve given the producers an option to search video based on a specific region. For the first round of development, the user would just select a video and insert it. For the second round of development, we started thinking about groups of videos. This was mostly triggered by Rob Ford being on Jimmy Kimmel Live — we wanted to be able to show all the clips together. So, we created the option of a video gallery.
As for the NewsCred integration, sometimes the images that come through are really large, and our editors need to crop the photo to something that suits our site’s dimensions. So, we made it possible for editors to choose the photo and crop it, lower the quality for web, and then add it to the media library for use.
What’s the feedback from the producers been like?
Keith: Our video producers really like it a lot, and — the difference in the process before and after is pretty extreme. They’ve expressed that they really do find it a lot easier.
Since we’ve added this, there’s been more video going into posts, a lot more embedding of tweets right into the post. And I like that because it gets people away from using other outside tools to curate social media, and this allows you to do all the curation right within your post and house all of your own content.
For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.