Digital Publishing Rocks: Behind the Scenes of Product Innovation at Rolling Stone
How open source software and partnerships save money and evolve digital properties
“Product innovation” and “rock ‘n’ roll” aren’t terms you usually hear together. But they’re in perfect harmony when it comes to Rolling Stone and the digital work the global media legend undertakes to stay relevant, decade after decade.
They keep getting digital satisfaction by leveraging technology partnerships and an agile content platform like WordPress VIP to drive the content-driven product innovation needed to stay at the top. It’s how a well-known, legacy brand constantly innovates and pushes beyond “what everyone knows us for.”
Any brand can take inspiration from Rolling Stone’s work designing an agile technology stack, capable of rolling with market changes while creating great customer digital experiences that drive revenue.
In the pages of our ebook, you’ll discover:
- How to adopt an integrated approach to design and development partnerships
- Guidelines for reducing the total cost of ownership of your digital properties
- The benefits of “going open source” when choosing a content management system
- Why looking beyond traditional success metrics is important for editorial and content teams