Building a Data-Driven Marketing Tech Stack:

What we learned from the Content Matters: Martech Trends 2023 report

Two out of three marketers now work at “data-driven organizations.” How do you stack up?

In an era where data drives decision-making, marketers need a robust tech stack to drive business results. We recently surveyed 1,500+ marketers to understand what solutions and tools they’re using to do just that. In our Content Matters: Martech Trends 2023 Report, we unpacked how organizations can profit in tough economic times by adopting a “data-driven” mindset and tying revenue to content.

During our session at Content Marketing Institute’s Master of Marketing: Analytics & Data Science, Michael Khalili, Director of Product Marketing at WordPress VIP, dove into the key findings of the report and the tech stacks innovative marketing teams are adopting. We cover:

  • The increasing role AI is playing for content creators and marketing teams
  • Pain points with Google Analytics and how businesses are adapting
  • The percentage of businesses now tying revenue goals to content 
  • Trends in technologies like personalization, multivariate testing, and DAM


Michael Khalili, Director of Product Marketing, WordPress VIP

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