Zephr enables media companies, brands and businesses to gear-up for the subscription economy. Our software platform empowers the swift and scalable deployment and optimisation of unique personalised subscriptions and experiences.

Dynamic Rules Builder

Zephr is built for commercial teams from the ground up. Our product’s intuitive UI allows non-technical stakeholders to build and activate highly personalized trial, sell and upsell customer journeys on an unprecedented scale, with no code changes needed. The drag-and-drop interface and Connected Journey Canvas reduces decision-tree complexity. Zephr separates the unknown–known–subscriber journey into separate canvases. This helps you change, experiment and optimise with different parts of the journey safely and simply. Zephr is quick to implement, easy to use. Built-in tutorials, hints and tips make it easy to buy, onboard and use Zephr.

Multi-Site Management

Our multiple-site management tools save time and effort. Zephr lets you build rules once, then update them across every site you want them to apply on. Select the sites you want to align, or simply apply global rules to every site, feature or app under management. With Zephr, there’s no more cut and paste duplication, no more wasted effort, and no more missed-out. All this gives you more time for innovation and iteration. Built-in tutorials and contextual help make learning to use Zephr straightforward. Fast deployment means users get value from journey orchestration in days, rather than waiting months for a digital transformation.

Registration Journey Personalisation

Zephr offers every subscription business the ability to dynamically optimise the registration journey and build an infinite array to suit every customer, without writing a line of code.

Tools like relative trial metering and “lookback” functionality ensure a consistent trail experience. When someone registers, you get the full cycle to convert them onto subscription–smoothing out end-of-the-month log jams and keeping customers happy. Zephr’s powerful rule-stacking system ensures that even the most detailed journeys are clear and simple to understand–everything that happens at the same time, stays in the same place.

Persona & Product Builders

Zephr makes it easy to create value and respond to change. The powerful Product Builder lets commercially focused teams build, tweak and manage products, packages, journeys and even entire business models in minutes, not weeks.

Full identity and access suite makes subscription management simple for B2C or B2B. Built-in corporate accounts make it simple to give access to a whole organization, with alarms built in when they go over a limit–triggering an upsell conversation. Built-in tutorials and contextual help make learning to use Zephr straightforward. Fast deployment means users get value from journey orchestration in days, rather than waiting months for a digital transformation.

Identity & Access Management Suite (IDAM)

Managing access to your content or product is the gateway to every monetisation option. But they can cause unnecessary friction, hindering the registration process and losing potential customers. Corporate subscriptions can also pose difficulty–with confusing sign-in forms reducing business-wide use of expensive SaaS platforms or content subscriptions.

From personalised login forms through to password-less authentication (so-called ‘magic links)–from multi-site verification through to multi-factor authentication and even social sign-in, Zephr is an IDAM built for the 21st century. Our edge-side technology means that javascript blockers are ineffective, further securing your site and your content against VPNs and ad-blockers for those who truly have the right to access.

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