How CNN Brasil Raised Its News Profile and Audience

Launched in 2019, CNN Brasil faced an uphill climb. Competitors had a 15- to 20-year head start on the fledging media service.

Tablet showing CNN Brasil website on a desk beside a coffee mug.

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Migrating to WordPress VIP, open source solutions, and off-the-shelf WordPress plug-ins dramatically closed the gap. They’re now the third-largest news portal in the country. 

Along the way, they doubled their audience, grew loyal readership, and made it easier for their newsroom to publish “high-visibility” stories. 

WordPress VIP stabilizes, secures, and improves CNN Brasil’s infrastructure, making it:  

  • Performant: improved cache and site performance during traffic spikes and API requests—no slowdowns, timeouts, or downtime.
  • Safe: “worry-free security” handled by the platform and VIP Support—vulnerability management to data protection.
  • Efficient: faster and easier rollout of new site features—thanks to open source.

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