Mecum Auctions built its legacy on the roar of engines and the energy of live events. They weren’t just in the auction business—they were in the experience business. “An event company that happens to do auctions,” as they say.
For years, their formula worked: tightly produced events, in-house promotion, and a loyal following built through print and television. But the world shifted. And Mecum was ready to shift with it.
Challenge: a disjointed, developer-heavy experience
Mecum Auction’s digital tools had grown organically over time—functional, but piecemeal. The website was disconnected from core systems and databases, which meant every content update needed developer support. Publishing was slow, asset management was fragmented, and search performance lagged.
So they made a choice. Not just to upgrade, but to reinvent. They committed to a fully connected digital engine—one that could carry the brand into its next era of growth, without losing the magic that got them here.
Solution: a fully integrated, future-proof stack
Mecum partnered with WordPress VIP Gold Partner Americaneagle.com to rethink their entire digital experience from the ground up. The team designed a headless architecture, decoupling the front-end from back-end systems to unlock speed, agility, and scalability.
At the core of this transformation:
- WordPress VIP: Powers the website with a robust and flexible CMS backend.
- Salesforce: Eliminates the need for a separate inventory system.
- Algolia: Makes searching Mecum’s 8M+ assets feel instant.
- Cloudinary: Manages digital assets like images and videos.
- Vercel: Delivers a site that’s blazingly fast.
And for existing fans? A new MyMecum experience unlocked access to personalized content, past auction history, and exclusive perks.
Results: from website to growth engine
The new site launched ahead of the iconic Spring Classic in Indianapolis—on time, on budget, and built to perform.
- Handles more than 120 million pageviews a year with confidence
- Indexed more than 8 million database assets, including more than 250,000 auction lots
- Enables teams to launch new content in minutes, not days
- Delivers real-time search, seamless performance, and smarter personalization
- Transforms the website from a destination to a digital growth engine
They didn’t just redesign a site. They rewired their business for speed, scale, and storytelling.
Because in today’s world, attention is earned—and Mecum’s new platform doesn’t just meet expectations. It drives right past them.
The Content Marketing Funnel Guide
Want to build your own growth engine?
Learn the metrics that drive awareness, engagement, and decisionmaking for B2B teams.