We are proud to welcome Aprimo as a new technology partner!

Aprimo joins our growing group of partners with proven excellence in implementing solutions for WordPress at scale. Aprimo’s digital asset management (DAM) and work management solutions align with the flexibility of WordPress, giving brands the power to collaborate across teams, so they can optimize the way they plan, develop, organize, govern, and deliver exceptional on-brand experiences in every channel.

Aprimo is an innovator in the work management and digital asset management space.  With a continually evolving content operations SaaS platform that pushes the industry forward, Aprimo has been named a leader in the Forrester DAM Wave Report (2019) and the Forrester Marketing Resource Management Report (2020). 

As organizations grow, so does their need to scale the content that powers engaging brand experiences. Yet at the same time the volume of the content they need to manage grows exponentially with every campaign they launch. Aprimo’s ability to intelligently organize, optimize, and mobilize content to reach customers in the right channels and seamlessly integrate up and down the MarTech stack allows your content and creative teams to spend more time on strategies that align with business outcomes.

WordPress VIP and Aprimo are helping companies create a digitally advanced operating environment by eliminating manual work, getting campaigns and content to market faster, and fostering a more agile environment to streamline collaboration and production across teams. 

With Aprimo and WordPress VIP, move from idea to experience faster than ever before. Features like automated project management, task routing, reviews and approvals help your busy teams allocate their time to the work that moves your brand forward.  

Aprimo drives value to WordPress VIP customers by: 

• Orchestrating the content and marketing work it takes to deliver omnichannel customer journeys 
• Easy access to content optimized per channel and associated metadata to drive personalization and SEO 
• Enabling users to find the right content, faster – saving time and money by avoiding recreating content.
• Creating agility and efficiency with your marketing, creative, digital, and ecommerce teams.

Learn more about Aprimo’s partnership with WordPress VIP here.