Empower your team with evidence: Making the case for user research

“One thing we know for sure is good user experience equals good business 1000% of the time,” asserts Cathi Bosco, a designer and UX architect at WordPress VIP agency partner XWP.

“Why speculate about the people we are building and designing for,” she asks, when user research is proven to positively impact business outcomes and boost customer satisfaction?

In this talk, Cathi makes the case for incorporating evidence-based decision making at any and every stage of product development. Specifically, she recommends semi-structured, informal research studies.

According to Cathi, these studies are easy to implement and yield powerful insights, especially when paired with exposure studies (where team members observe users interact directly with the software under development in real-time). She even recommends a formula: every member of the product team should dedicate two hours of direct exposure with users every six weeks.

Watch the video for Cathi’s four-step approach to semistructured research, which works equally well for remote teams. (Journey maps for everyone!)

BigWP is our enterprise WordPress event series. It brings together developers, business leaders, and product people who work with high-scale WordPress applications every day. To learn more, visit https://bigwp.vip

Ready to get started?

Drop us a note.

No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.