What’s included?
- A kickoff interview to identify a broad overview + central question for your organization.
- Parse.ly traffic analysis, including:
- Previous 12 months of site traffic.
- ~20k articles.
- 2 audience segments.
- Section traffic breakdown.
- Referrers by segment.
- Calculating averages + benchmarks.
- Detailed analysis and strategy report for your executive team, including:
- Focus areas and strategic recommendations: what’s working and what’s not.
- Story & Topic Analysis.
- Top- and average-performing stories by segment.
- Final deck customized to specific audience.
- Guided presentation through report and deck.
Available add-ons:
- 2nd year of Parse.ly analysis.
- Review more than 20k articles.
- Additional segment.
- Additional central question.
- Narrative Insights (Editorial patterns & trends).
- Google Analytics analysis.
Is this service for me?
Advanced Content Consulting is great for media customers, nonprofits, and civic organizations that focus on fact-based reporting and hold themselves to a high standard of accountability.
It will also be deeply useful for organizations who want to deepen their Parse.ly adoption and have a feeling of “too much data, not sure what to do with it”.
Companies that benefit most from the service tend to make data-driven decisions. What questions do you want to answer with data?
How does it work?
A typical service takes 3-4 weeks, starting with an interview to identify your organization’s needs. Then we’ll conduct a traffic analysis and present our recommendations.
| Phase | VIP will: | Customer will: |
|---|---|---|
| Week 1 Discovery | Schedule kickoff call. Review Discovery Questionnaire. | Complete Discovery Questionnaire form. |
| Week 2 Kickoff | Lead kickoff call to formalize scope. | Join kickoff call. |
| Week 2-3 Analysis | Deeply analyze Parse.ly data, identify patterns and trends. Compile recommendation report. | Answer clarifying questions if needed. |
| Week 4 Deliverable presentation | Share report and lead presentation call. | Attend presentation call. |
Frequently Asked Questions
How does this service dig deeper into our editorial strategies?
This service will help our customer teams achieve sustainable growth in a dynamic and competitive business by helping them create success plans, define goals, set KPIs, and provide actionable recommendations.
- Identify loyalty patterns – Topics driving the most engagement.
- Optimize resources – Allocate more editorial resources (and less).
- Develop strategy – Opportunities for new products and more!
How can I use these recommendations?
- Quarterly Business Review (QBR) or Semi-Annual Review – Evaluate newsroom performance to track progress towards goals, identify successes, and suggest improvements.
- Strategic shifts and resource allocation – Use data to understand audience preferences for new products and services, guiding where to invest or reduce resources.
- Editorial and revenue team alignment – Identify growth opportunities and gain metrics to improve sales presentations and enhance collaboration between teams.
Resources
- Case study: Insights From Analyzing 30,000 Articles
- Download: Advanced Content Consulting Overview
Get started with VIP Professional Services
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