Data Is the Spark: Inside Our Content Matters 2023 Report

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Measuring performance is key to proving the value of content, yet only 46% of marketers use content analytics to decide their content strategy. This disconnect is one of the key findings in our new Content Matters 2023 Report—“how content teams are driving growth, measuring what works, and thinking about the future.”

Hear industry leaders unpack the report’s takeaways and offer their insights for creating more personalized, engaging content for audiences in 2023. Watch The State of Content Marketing with Aprimo CMO Ed Breault and Uberflip Co-Founder Randy Frisch. 

During this one-hour panel discussion, you’ll hear: 

  • Why content teams and their budgets are still growing—despite economic uncertainty.
  • What’s driving the tectonic, organizational content shift from quantity to quality.
  • The increasing role personalization plays in delivering tailored content experiences that drive business results.
  • How “usable content analytics” like is helping marketers make smarter, data-driven content decisions.

Even if you can’t attend the live session, register now and we’ll send you the recording, plus a copy of our Content Matters 2023 Report


Kayla Burns (she/her)
Content Writer – WordPress VIP

Kayla has spent her career writing, editing, and analyzing content in industries ranging from entertainment and tourism to technology and SaaS. After receiving her MBA and B.S. in Entertainment Management, she dedicated her career to pushing the boundaries of content marketing and recently joined WordPress VIP as a Content Writer. When she’s not creating content, you’ll likely find her advocating for equity and inclusion (especially in the workplace) and sharing good conversations over coffee. She is also the author of this year’s Content Matters report.


Ed Breault
Aprimo | CMO

As CMO, Ed is responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. 

Randy Frisch
Uberflip | Chief Evangelist for Content Experience and Co-Founder

Randy Frisch is the Chief Evangelist for Content Experience and Co-Founder at Uberflip, the marketing equivalent of what Spotify does for music. He is focused on empowering GTM teams to create content experiences at every stage of the customer journey. He has defined and led this category, pushing marketers and sales reps to place a simple focus on engaging the right person, at the right time, with the right content.

Randy likes to stir the pot, including his best-selling book, F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes). He was also named one of Marketo’s original #Fearless50 Marketers. In addition to speaking regularly at live and virtual events he brought to life Conex: The Content Experience conference. You can tune into Randy’s podcast The Marketer’s Journey Podcast where he chats with a CMO weekly or follow him on LinkedIn for regular good vibes.