White paper /

How to achieve personalization with enterprise WordPress

Personalization gives the ability to profile each user’s behavior and capture their preferences, allowing you to deliver more relevant content to keep them engaged—and ultimately, to increase conversions.

However, according to Gartner, 74 percent of marketing leaders report they struggle to scale their personalization efforts.

This paper examines the role of personalization in the enterprise and recommends technology solutions to implement or grow personalization capabilities.

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