Get the the right headline in front of more readers, automatically
Use AI to create headlines that capture your audience’s attention. Parse.ly’s optimization engine automatically tests multiple variants and shifts traffic to the best performer, helping you win more clicks, faster.
Optimize in real time, decide with confidence
Parse.ly shifts traffic to better-performing headline variants as the test runs, so your audience sees stronger headlines sooner. After the test ends, advanced modeling assigns a confidence score so you can choose the best performer.
Generate headline ideas with AI
Need a creative spark? Use AI to suggest headline options that match your content and audience, and test in seconds. Plus, each AI variant is tracked separately, so you can compare AI vs human-written performance over time.
Built for editorial speed
Headline Testing is seamlessly integrated with your publishing workflow. From breaking news to evergreen content, tests can be created and launched in seconds, with results updated live. You can stay focused on publishing, not analysis.
Test 10 headline variants
Run bold or subtle tests, with up to 10 options per article
Real-time CTR optimization
Traffic automatically shifts to top-performing headlines. See winners emerge in real time.
Instant alerts
Stay on top of test results with alerts sent to Slack, email, or the browser
Reader continuity
Visitors automatically see a consistent headline variant throughout their journey
Flexible scheduling
Set test durations from 15 minutes to 7 days
AI headline generation
Suggestions based on your data, with variant-level performance tracking
Draft and edit mode
Save test drafts and refine before launching
The Times boosted CTR by 23% in just one month by testing every breaking story with headline variants during peak traffic.
The smart way to test headlines
Traditional A/B testing wastes engagement on poor-performing headlines. Parse.ly’s approach dynamically reallocates traffic toward winners using Thompson Sampling.
Each headline is graded with a confidence score, High, Fair, Low, or Insufficient, based on advanced Bayesian modeling. These scores help you interpret results and make the right call, even when data is limited.
For newsrooms
- Improve CTR on breaking stories
- Understand what resonates with readers in real time
- Test ideas faster, with less guesswork
For enterprise teams
- Drive more conversions from high-value content
- Test SEO and social headline variants with data-backed results
- Boost visibility of launches and announcements
Start optimizing your headlines today
Included with your Parse.ly subscription. Generate better headlines, faster.