WordPress VIP Innovation Showcase

Join WordPress VIP in London for an exclusive evening exploring how the world’s leading organizations are future-proofing their digital experiences for the AI era.

Thursday, November 13, 5:30 pm GMT

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Our annual Innovation Showcase brings together industry leaders, customers, and partners for an evening of inspiration, conversation, and connection. This year’s theme is: Open & Intelligent: Future-Proofing Your Digital Experience for the AI Era.

Discover how Syde GmbH, XWP and Ziff Davis are redefining digital experience in an AI-driven world — plus how Salesforce’s integration with WordPress VIP, through Agentforce and Data Cloud, unlocks adaptive, personalized website experiences at scale.

Event Details

Where: London, UK | Venue: 60 Great Queen Street, London

When: Thursday, 13th November | 5:30 p.m. – 9:30 p.m.

5:30 – 6:15 p.m. — Welcome Reception
6:15 – 7:30 p.m. — Speaker Programming
7:30 – 9:30 p.m. — Networking Reception with food, drinks, and plenty of conversation

Topics Include:

From Discovery to Delivery: Bringing Order, Insight, and Alignment with AI: Join Irina Krechmer, SVP of Product & Engineering, CNET Group at Ziff Davis, and Nici Catton, VP of Delivery at XWP, as they share how XWP partnered with Ziff Davis to define a clear path for migrating a network of websites to WordPress. Learn how AI clarified complex data, light-touch governance drove alignment, and these strategies turned a sprawling ecosystem into an actionable roadmap for replatforming.
Agentforce Marketing & WordPress VIP Power Adaptive Websites: Join James Giroux, Technical Account Manager at WordPress VIP, to see how Salesforce’s integration with WordPress VIP — powered by Agentforce and Data Cloud — enables real-time, personalized web experiences. Through a live case study, learn how marketers can connect WordPress content to Data Cloud to activate adaptive, 1:1 experiences in days instead of months.
From Case Studies to a Vision — WordPress in Tomorrow’s Digital Ecosystems: Join Ronny Marx and Giuseppe Mazzapica of Syde GmbH to explore how WordPress VIP powers distributed digital ecosystems through open standards like the Model Context Protocol (MCP). Discover real-world examples of personalization, compliance automation, and AI-driven media workflows that showcase flexibility beyond traditional DXPs.

Speakers