Consumer expectations are shifting faster than ever. Subscription fatigue, fragmented digital habits, and the rise of AI-driven discovery are changing how readers find, pay for, and engage with content.
In fact, 50% of publishing professionals expect subscription revenues to grow in 2025 (Digiday+), yet retention and differentiation remain the top challenges. Meanwhile, digital edition readership continues to expand, with audiences demanding more personalized, multi-format experiences.
This webinar will unpack how leading B2C publishers are navigating these shifts by adopting a product-led growth mindset. You’ll learn:
- How to reimagine the article page and digital editions for scan-first, multi-format consumption.
- Why evolving from “subscribers” to “members” builds stronger communities and loyalty.
- Ways to leverage first-party data to personalize experiences and open new retail media partnerships.
- How to adapt to declining search and social referrals with direct traffic strategies.
Learn how consumer publishers can transform subscriptions into lasting relationships and digital editions into must-have experiences.
Speakers
Anne Marie O’Keefe
CIO, Mansueto Ventures
Samir Husni, Ph.D.
Founder & Director, Magazine Media Center
John Colban
Technical Account Manager, WordPress VIP