B2B publishers face a unique set of challenges—tight resources, niche audiences, and the pressure to consistently deliver high-performing content that drives measurable results. In this exclusive webinar, WordPress VIP teams up with NAPCO Media to explore how smart tools and strategy come together to meet those challenges head-on.
Ashley Roberts, Editorial Director at NAPCO Media, will share how her team uses WordPress VIP and Parse.ly to streamline editorial workflows and surface the insights they need to fuel an ongoing, data-driven content strategy. From optimizing daily publishing to setting long-term goals, Ashley will walk through real-world examples of how NAPCO’s B2B brands stay ahead of the curve.
Ben Probert, Director of Strategic Accounts at WordPress VIP, will host the session and kick things off with a brief overview of how WPVIP and Parse.ly are evolving to support B2B organizations—offering a glimpse into what’s next on the roadmap.
What you’ll learn:
- How NAPCO Media combines content performance data with editorial planning
- What workflows and tools help B2B publishers scale efficiently
- How WPVIP and Parse.ly together support smarter, faster decisions
- What’s next in the evolution of content intelligence for B2B teams
Speakers
Ben Probert
Director of Strategic Accounts, WordPress VIP
Ashley Roberts
Editorial Director, NAPCO Media