Event Details
Where: Virtual, register above
When: Monday, August 11, 2025
Time: 11 a.m. EDT (8 a.m. PDT, 3 p.m. UTC)
The media landscape is shifting rapidly. As the widespread adoption of AI transforms how audiences discover and engage with content, publishers—large and small—are experiencing significant impacts on web traffic and audience acquisition models.
This exclusive roundtable for WordPress VIP and Parse.ly customers is designed as a space for open conversation and peer-to-peer knowledge sharing for media leaders. Attendees will have the opportunity to share experiences, compare strategies, and explore what success looks like across different segments of the media industry in this evolving environment.
Ben Probert and Alan Smodic from our media team will facilitate the session. The focus will be on practical insights that support sustainable growth, innovation, and resilience heading into the second half of 2025.
Here are some of the topics we’re hoping to discuss:
- How media organizations are adapting their SEO strategies in response to the rise of AI-generated content in search.
- Partnerships with AI companies: how media brands are approaching these relationships, and the benefits and challenges they present.
- Strategies for building direct audience connections through newsletters, registrations, subscriptions, and community development.
- Evolving KPIs: how engagement metrics are being evaluated relative to volume metrics.
