3 Ways an Integrated CMS and Ecommerce Platform Can Boost Growth

A graphic image drawing the connection between an agile CMS like WordPress VIP and an ecommerce platform like WooCommerce

Electrocomponents is a 70-year-old company whose mission is to deliver innovation and inspiration to engineers worldwide so that they can do their business better. And we’re talking about a lot of engineers: across six lines of business, Electrocomponents serves 500,000 products to 1 million customers in 80 countries each year. In a single day, Electrocomponents will ship upwards of 50,000 packages.

Click here to watch the webinar: Leveraging Your CMS to Fuel Ecommerce Growth

In 2019, Electrocomponents launched its first direct-to-consumer business line, OKdo, focused on serving the single board computing (SBC; think Raspberry Pi) and the Internet of Things (IoT) markets. OKdo provides end-to-end support for all SBC and IoT segments, spanning makers, entrepreneurs, industrial designers, educators, and reseller partners.

Adrian Goodman has worked for Electrocomponents for over 20 years, and he’s now the Senior Digital Product Owner for OKdo. Last year, WordPress VIP and our agency partner Box UK collaborated closely with Adrian and his team to launch OKdo’s global ecommerce platform, powering sites in seven markets across three continents and six languages, supporting multiple currencies and complying with global tax and trade regulations. (Get the full story in this case study.)

We recently had an opportunity to chat with Adrian and Allie Brock, Product Owner at Box UK, about their experience building and operating OKdo’s new global ecommerce platform at scale.

In the course of the conversation, Adrian revealed the key to OKdo’s success so far: adopting an ecommerce platform that integrates natively with their CMS—in their case, WooCommerce and WordPress VIP. (Be sure to check out the webinar for more insights!)

 

 

1. Increased flexibility

One of the benefits of choosing an integrated CMS and ecommerce platform is increased flexibility. “We’re a very small team at OKdo,” Adrian explained. “We’re part of a large organization, but our team is very small. Having the entire platform integrated helps us be nimble.”

From the beginning, Allie knew WordPress VIP and WooCommerce would be a great fit for OKdo’s needs. “To me, having content and your ecommerce platform together seems natural,” she elaborated. “Any gap in connecting those together leads to delay.”

“It literally was a Friday lunchtime idea and it was live by Monday.”

—Adrian Goodman

2. The ability to quickly spin up new offerings

Another benefit is the ability to get to market quickly. “With a B2C business model,” Allie said, “you’re not just marketing a product—you’re marketing an idea.” And bringing new ideas to life requires tools that empower rapid product launches.

One example: when the UK received notice earlier this year that schools would be closing to limit the spread of COVID-19, Adrian knew OKdo could help.

“We hit on a campaign called Kits for Kids. We had a bit of a flash of inspiration that we could pull something together to create a value-add offer targeted at children and families at home trying to learn something and keep occupied,” Adrian said.

Luckily Adrian’s team had recently upgraded to Gutenberg, the WordPress block editor, which made it super simple to create new branded, modular product pages and launch them within days across multiple markets. “It literally was a Friday lunchtime idea and it was live by Monday.”

To promote the offering, OKdo employees took kits home and recorded videos of their own kids playing with the product. They pushed it out on social and generated strong engagement. “It was quite popular,” said Adrian. “It wasn’t about making a ton of revenue—it didn’t set the accountants’ hearts beating. But it did help build the brand.” And as a fairly new company, building brand awareness is a huge win.

3. Bringing out the best in your team

Finally, an agile CMS can bring out the best in your team. Easy tools with intuitive workflows enable each contributor to deliver quality work in a timely manner instead of wasting their time wrestling with clunky software.

Allie has seen this dynamic play out in real-time with WordPress VIP and WooCommerce at OKdo.

“Last week we had a product launch with OKdo that involved updating products, creating a landing page, creating a press release, making changes to the home page, updating the hero, all of that kind of stuff. And it all being in the same system meant that people who are experts at managing products also became experts at creating content.”

Planning ahead

When asked about the future of OKdo, Adrian emphasized the role of content in OKdo’s ongoing business growth.

“We want to reach as many customers as we can, through not just product but through content as well.” The SBC and IoT markets are both expanding rapidly, and Adrian knows OKdo will need to be proactive to compete with players like Google and Amazon.

With WordPress VIP and WooCommerce, he’s got a game plan for success. “It’s more content, it’s better content; it’s more product, it’s better product, and doing it all at scale.”

Panel: Behind the scenes of product innovation with Rolling Stone

Free webinar: Rolling Stone

It’s not easy to stay hip for over half a century. In this webinar, learn how Rolling Stone leverages partnerships to drive digital product innovation for their 53-year-old brand.

In this panel discussion, leaders at Penske Media Corporation (Rolling Stone’s parent company), XWP, and WordPress VIP will give you an inside look at how you can optimize your technology stack to respond quickly to changes in the market and create customer experiences that drive revenue.

You’ll learn:

  • How to adopt an integrated approach to design and development partnerships
  • Guidelines for reducing the total cost of ownership of your digital properties
  • The benefits of an open source content management system
  • Practical tips to increase your team’s agility and get to market faster

Featuring:

  • Nici Catton, Vice President, Product Delivery, Penske Media Corporation
  • Leo, Head of Partnerships and Product Strategy, XWP
  • Liz McDonald, Lead Technical Account Manager, WordPress VIP

 

Panel: Drive digital commerce with content marketing

Content is the heart of digital commerce. It’s what drives people to your products and keeps them coming back for more.

In this panel, experts from digital commerce leaders Square, PHLEARN, and Craftpeak share tips for using content to build a seamless customer experience at high-growth ecommerce businesses.

You’ll learn:

  • Content strategies to maximize your customer lifetime value
  • How to integrate marketing and product content
  • Tips to deliver a consistent experience across channels
  • Tools to benchmark the impact of your content

Featuring:

  • Mallory Russell, Head of Content, Square
  • Seth Kravitz, CEO, PHLEARN
  • John Kelly, CEO and Co-founder, Craftpeak

 

Panel: Lead a successful digital transformation

Did you know that of the 91% of companies pursuing digitization, only 40% successfully achieve it?

In this webinar, hear Jary Carter, WordPress VIP’s Chief Revenue Officer, interview a panel of experts on navigating change management at large organizations.

In this webinar, you’ll learn:

  • Common digitization pitfalls and how to avoid them
  • How to turn a customer-centered strategy into a competitive advantage
  • Which emerging technologies are helpful, and which are just hype
  • Tips for navigating change through every level of your organization

Featuring:

  • Lora Dennis, Senior Vice President of Digital Media at NBCUniversal Owned Television Stations
  • Jonathan Rivers, Chief Technology Officer at Fortune Magazine
  • Nancy Cassutt, Managing Director, News, Marketplace (American Public Media)
  • Scott Morris, Senior Vice President Of Technology and Innovation at Nexstar Media Group, Inc.

Webinar: Demystifying Decoupled WordPress

You may have heard a decoupled (or “headless”) CMS can make it simpler to deliver content across multiple channels and devices.

However, this approach—where your CMS is completely separate from your front-end user experience—can also add unnecessary complexity, cost, and time to your content management.

How can you know whether decoupled is right for your business?

Join WordPress VIP’s experts, along with AccuWeather’s Rachael Trost, to explore the pros and cons of decoupled WordPress.

In this webinar, you’ll learn:

  • Why (or why not) go decoupled
  • Real-life lessons from AccuWeather’s experience with a headless CMS
  • The most common types of decoupled architectures
  • The relationship between React.js and WordPress

Webinar: Build an enterprise newsletter in minutes

Content is at the core of your customer experiences, so it’s absolutely essential to get it right. But to really drive value, how you manage content matters just as much as what you create.

In this on-demand webinar, WordPress VIP and Gold agency partner rtCamp will show you how the Mortgage Bankers Association slashed the time it takes to produce their monthly newsletter from several hours, down to 10 minutes.

After all, the equation is simple: decreased time to market = increased value. Now, MBA’s marketing team is empowered to focus on innovation instead of fussing with templates.

In this webinar, you will:

  • Learn how the WordPress block editor can speed your time to market
  • Get fresh ideas for building replicable, scalable workflows
  • Study real-life examples of Gutenberg use cases
  • Participate in a live Q&A with rtCamp’s Guten-experts

Webinar: How Salesforce is Transforming Content Marketing

Effective content marketing is key to customer engagement.

Yet according to Gartner, less than 40% of marketing leaders have a defined content marketing strategy.

The good news? It might be easier than you think to produce content that delivers on your business goals.

Go behind the scenes with Hayley Nelson, Salesforce’s VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You’ll learn how Salesforce is driving growth by rethinking its entire content ecosystem from the ground up.

In this webinar, you will learn:

  • Salesforce’s new approach to audience engagement
  • Practical tips for creating values-driven storytelling
  • How agile processes can reduce pain points in your content production
  • Answers to your pressing questions in a live Q&A

Presenter: Hayley Nelson

Hayley Nelson, Salesforce

As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.

Presenter: Nick Gernert

Nick is the CEO of WordPress VIP, the leading provider of enterprise WordPress. With more than two decades working across the open web, Nick is responsible for WordPress VIP’s overall business strategy. His passion lies in enabling the world’s most demanding businesses to drive results through digital customer experiences.

Webinar recording: Upgrading to Gutenberg

Put simply, the new WordPress block editor, known as Gutenberg, makes creating content easier.

It might not feel so easy, though, to bring a complex enterprise site over to Gutenberg for the first time.

That’s where this free webinar comes in.

In this dev-centered presentation, our friends at Reaktiv Studios will walk you through each step of making the transition using real-life examples from Microsoft, Atlassian, and more.

In this webinar, you will:

  • Study real-life Gutenberg use cases from Xbox, Atlassian, and others
  • See examples of when to use core blocks, 3rd-party block libraries, or custom blocks
  • Learn how to plan for dependencies and ensure backward compatibility
  • Get tips on managing the human element (think buy-in, usability, and training)
  • Hear audience Q&A with Reaktiv’s Gutenberg experts

Presenter: Cory Webb, Reaktiv Studios

Head shot of Corey Webb

Cory Webb is a senior full-stack developer. Before joining Reaktiv, he ran a web development company specializing in WordPress and Joomla. His educational background is in engineering and business, but his true passion has been development since he built his first web page as an electrical engineering student at the University of Texas way back in 1997.

Webinar: Gutenberg for enterprise

The new WordPress block editor, known as Gutenberg, is the biggest change to the software in over 15 years.

Gutenberg introduces a brand new editorial interface designed to help cross-functional teams publish content better, faster, and leaner than ever before.

Yet few enterprises have realized the full extent of its capabilities.

Let’s change that.

Details:

This webinar, led by WordPress VIP featured partner Big Bite, showcases examples of how the block editor can implement design systems in custom blocks that streamline content creation.

The presentation is ideal for developers, marketers, project managers, and content creators who want to discover how blocks can help enterprise brands increase efficiency and accelerate workflows.

You will:

  • Learn the capabilities of the new WordPress block editor
  • Study real-life examples of custom publishing workflows that boost efficiency
  • Discover how custom blocks could improve your organization’s production capacity
  • Access a live Q&A with Big Bite design and development experts

Presenter: Jonny Waters, Big Bite

As head of design, Jonny leads on all of Big Bite’s creative direction and design standards. With 10+ years of experience in design and front end development, specifically complex UX processes and techniques, Jonny has a strong commitment to quality and continuous improvement — which he dedicates to improving the effectiveness of design in the WordPress community.

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