How TechCrunch built a subscription tier on WordPress

Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at Eventbrite on the evening of June 26.

In February 2019, TechCrunch leveraged WordPress architecture to launch a subscription tier paywall, Extra Crunch. Sam Singer, Lead Software Engineer at TechCrunch, delivered a talk at BigWP SF that gave an overview of the project’s process, architecture, and challenges.

Image of Sam Singer on stage at BigWP SF discussing Extra Crunch, TechCrunch's paywall built on WordPress
Sam Singer delivers a presentation at BigWP SF on building a successful subscription tier on WordPress.

TechCrunch wanted to make the product experience better for its core audience. Additionally, they wanted to give this audience a chance to support high-quality journalism. To that end, Extra Crunch subscribers have ad-free access to premium content, as well as the ability to get in touch with writers directly.

Extra Crunch’s launch followed one year after TechCrunch’s major redesign, which saw the launch of a semi-decoupled WordPress and React web application. Subsequently, Sam’s team was able to build upon the existing WordPress architecture to add payment processing and content paywall capabilities. As a result, Extra Crunch readers can support the creation of more evergreen content and deep-dive journalism.

Watch Sam’s full talk below:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the BigWP SF June 2019 playlist.

How Credit Karma leveraged WordPress to jump start a secure testing strategy

Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at Eventbrite on the evening of June 26.

Credit Karma, is a financial tech brand championing financial progress for all. For them, security is an important consideration. This summer, April Aaronson, Growth Technology Manager at Credit Karma, took the stage at BigWP SF to talk about how they keep security in mind without sacrificing growth.

April Aaronson of Credit Karma holds a mic on stage in front of a group of seated people at BigWP SF
April Aaronson shared at BigWP SF how Credit Karma leverages WordPress for secure testing

Credit Karma has scaled its business by expanding beyond free credit scores: they demystify finances for their members. To accomplish this, they provide financial calculators, editorial content, and other tools to help consumers better understand their financial standing.

In the financial technology industry, trust is critical. As a result, Credit Karma takes great care to be thoughtful about the tools and technology they use across all aspects of the business. April’s talk focused on how they leveraged WordPress to develop a testing strategy that put its 100 million members first.

Watch April’s full talk:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. Want to find out about the next enterprise WordPress event in San Francisco? Join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the BigWP SF June 2019 playlist.

Creating an open platform for 60,000 contributors with WordPress and Thrive Global

Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at Eventbrite on the evening of June 26.

When Ariana Huffington created Thrive Global’s behavior change platform, the goal was to build a scalable, open, publishing system… fast. In his talk at BigWP SF, John McAlester, Senior WordPress Developer at Thrive Global, talked through the wins and challenges of building a WordPress site at scale.

John McAlester presented at BigWP SF on leveraging WordPress for Thrive Global’s massive scale publishing.

Thrive Global, an open media platform focusing on wellness and productivity, leverages the power of WordPress and the REST API to make its community and branded content available to mobile apps, eLearning courses, and third-party integrations. Contributors to the platform increase brand awareness by publishing hundreds of posts per day, focusing on wellness and productivity.

On the back-end, the platform makes use of custom user roles with modified capabilities. It also has a custom sign-up flow to encourage good actors. Engineers coordinate deployments between a decoupled React app and the WordPress back-end. This approach allows their content to be repurposed in various contexts.

In the talk, John also discusses the downsides of having a decoupled frontend, and why he believes in working with core WordPress themes and user systems.

Watch the full talk here:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the BigWP SF June 2019 playlist.

How Multidots nailed big data for the Air Jordan set

Note: This is part of a series of posts highlighting talks from the BigWP NYC meetup at The New York Post on the evening of June 11.

When Sneaker News, the “CNN of kicks,” needed to streamline their content creation, VIP partner agency Multidots rose to the challenge. At BigWP NYC, Multidots’ CEO Anil Gupta talked about how they leveraged the REST API to help Sneaker News reduce operations time by 65%.

Image of Multidots CEO Anil Gupta in orange sunglasses presenting on the REST API at BigWP NYC
Multidots CEO Anil Gupta presents on the REST API at BigWP NYC

Sneaker News needed a centralized repository for sneaker data that could seamlessly push updates to six different systems. With this in mind, Multidots leveraged the REST API to move data from this “master” repository to the various “child” applications, which included several WordPress sites.

Sneaker News publishes up to 150 new posts per month and receives millions of monthly page views. Thus, reducing 65% of operations time with an automated flow was a big win. Next up, Multidots will convert the centralised “master” repo into a decoupled WordPress instance.

Watch Anil’s talk in full to learn more:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the BigWP NYC June 2019 playlist.

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