If you’ve used WordPress before, you already know why it’s the most popular content management system (CMS) on the planet. Powering over 40% of the internet, it’s flexible, familiar, and endlessly customizable.
WordPress VIP takes that same open foundation and elevates it for brands that need more — enterprise-grade WordPress with advanced security, performance, and scalability.
Your content is one of your company’s most valuable assets, and WordPress VIP is the open and intelligent content experience platform that helps you structure it, protect it, and grow its value as technology evolves.
“We needed to make sure things are lean, things are efficient, and things are set up in a way that we can scale a business. That’s originally why we decided to go over to WordPress VIP — to bring these websites into the modern era.”
Who WordPress VIP is for
WordPress VIP is designed for organizations that run digital experiences at enterprise scale. If you manage a single site or personal blog, WordPress.com is perfect. But if you’re managing dozens of sites, operating across markets, or publishing to millions of people around the world, WordPress VIP is the right choice.
“Customers come to WordPress VIP for websites that are performant, that can handle traffic surges, that are going to be fine when something in the world attacks them.”
We’re trusted by Salesforce, TIME, Meta, Capgemini, and NASA — organizations that need to power digital experiences that reach millions while staying fast, compliant, and consistent.
Whether you’re a CTO, CMO, marketer, editor, or developer, WordPress VIP delivers a balance of creative freedom and operational control that traditional closed digital experience platforms (DXPs) can’t match.
What makes WordPress VIP different
WordPress VIP gives enterprises the freedom of open-source WordPress with the performance, governance, and support of a true enterprise platform. Here’s how it helps organizations scale content operations, speed up delivery, and future-proof their web architecture.
Open and secure
WordPress VIP’s advantage begins with open source: every innovation developed in WordPress core is fuelled by the collective intelligence of the world’s largest publishing ecosystem, and every major AI model is already trained on WordPress code and content — making our platform the default language of the open web.
WordPress VIP takes this unparalleled innovation engine and adds the enterprise layer — security, compliance, permissions, and operational governance — so you get the full power of open source AI acceleration, delivered in a form that’s safe, standards-aligned, and ready for your most sensitive use cases. That openness is a core reason we can promise security at scale, with thousands of developers worldwide continuously strengthening the codebase and addressing issues before they reach production.
Fast and agile
WordPress VIP is designed for speed — across content, teams, and technology. That means less developer overhead, fewer clicks to publish, and reduced training time for content teams.
Marketers and developers can work side by side using the Gutenberg block editor, reusable components, and AI-automated workflows to launch and optimize campaigns in hours, not weeks. And we support traditional, hybrid, and headless WordPress options for flexible front-end delivery. The result: faster publishing, higher performance, and the freedom to iterate at enterprise scale.
Edutopia achieved an 80%+ reduction in content layout time after migrating to WordPress VIP — dramatically accelerating editorial workflows and freeing teams to focus on storytelling instead of formatting.
“Our shift to WordPress VIP has helped our editors produce content faster, reduced our development costs, allowed us to re-allocate money to hiring more editors, and opened up new opportunities to improve our experience.”
Intelligent and in control
Better decisions start with better data. WordPress VIP integrates natively with Parse.ly analytics to provide real-time insights into what’s working and why. AI-powered analytics and automated content optimization help teams test, refine, and personalize content while maintaining full visibility and control — so every decision is grounded in data, not guesswork.
Brands like Slate have seen measurable impact from this approach, achieving a 110% increase in paid subscribers after making Parse.ly’s engaged time their north star metric.
“Parse.ly gives people what they’re looking for in a way that’s not overwhelming, but it’s still a source for answering complex questions.”
Scalable and performant
WordPress VIP is uniquely engineered for limitless scale because it’s built on the same open source infrastructure powering over 40% of the internet — giving it an ecosystem advantage no closed platform can match. Where proprietary systems begin to strain under traffic spikes, content volume, or global site proliferation, WordPress VIP continues to accelerate, distributing load across a globally optimized cloud infrastructure designed for enterprises operating at scale.
Our customers run thousands of sites, publish content to millions of users in real time, and deliver assets of extreme size and complexity — all without performance degradation or architectural rewrites. Scaling is a foundational capability of WordPress VIP, made possible by built-in caching, autoscaling, a worldwide CDN, and a platform that continuously optimizes itself.
That scalability is proven under the highest-stakes conditions. During the 2024 U.S. presidential election, our platform served more than 22 billion requests and delivered 100% uptime throughout.
Why it matters
Content isn’t just marketing material — it’s enterprise IP. It shapes brand memory, drives engagement, and compounds in value over time. WordPress VIP helps you turn your content into an asset class that is structured, measurable, and ready for whatever comes next.
We combine the freedom of open source with the assurance of enterprise WordPress hosting, the intelligence of AI and analytics, and the strength of the world’s most popular CMS. The result is a fast, open, and secure foundation that grows with you.
With WordPress, you’re part of a global open-source community of over a million WordPress developers that’s continuously innovating. WordPress VIP adds the enterprise layer: integrations to other enterprise solutions, security, performance, governance, analytics, and expert support designed to help the world’s leading organizations move faster.
“We needed agility, we needed stability, and we needed security. We’ve got all three of those now with WordPress VIP, so now we can focus on the business part of our business instead of the infrastructure.”
And unlike traditional platforms that hit limits, WordPress VIP is built on a culture of relentless problem-solving — whether it’s helping NASA deliver ultra-high-resolution imagery from the surface of Mars or enabling a brand to seamlessly manage 6,000+ sites across global markets, we always find a way to make it possible.
The bottom line
You can’t control what’s next, but you can choose a platform that’s ready for it.
WordPress VIP — the leading enterprise WordPress platform for secure, scalable, and intelligent digital experiences built on open source freedom.
Author
Andrew Butler
Content Strategist, WordPress VIP