Note: This is part of a series of posts highlighting talks from the BigWP San Francisco meetup at Eventbrite on the evening of June 26.
In February 2019, TechCrunch leveraged WordPress architecture to launch a subscription tier paywall, Extra Crunch. Sam Singer, Lead Software Engineer at TechCrunch, delivered a talk at BigWP SF that gave an overview of the project’s process, architecture, and challenges.
TechCrunch wanted to make the product experience better for its core audience. Additionally, they wanted to give this audience a chance to support high-quality journalism. To that end, Extra Crunch subscribers have ad-free access to premium content, as well as the ability to get in touch with writers directly.
Extra Crunch’s launch followed one year after TechCrunch’s major redesign, which saw the launch of a semi-decoupled WordPress and React web application. Subsequently, Sam’s team was able to build upon the existing WordPress architecture to add payment processing and content paywall capabilities. As a result, Extra Crunch readers can support the creation of more evergreen content and deep-dive journalism.
Watch Sam’s full talk below:
BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in San Francisco, join the meetup group. You’ll find groups for other cities there as well.
Find all of the talks in the BigWP SF June 2019 playlist, or individual posts here:
- Navigating a security-rich industry using WordPress, by April Aaronson, Credit Karma
- Hacking user permissions to manage a contributor network of 60,000 people, by John McAlester, Thrive Global