Shane Schick
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How AI Search Tools Cite Content: What We Know Today
Successful digital marketing is now dependent on getting your site scraped by AI search tools. Here’s how to get started.
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What is Content Architecture? Definition, CMS Considerations, and Best Practices
The way your content is organized and structured has a huge impact on discoverability and referral traffic, especially as AI-readiness becomes more urgent.
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Why A Hybrid CMS Beats Pure-Play Headless
There’s more than one way to approach a decoupled architecture, but one will serve the majority of organizations better than the other.
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Headless vs. Hybrid CMS: Advice for Choosing the Right Architecture
Before you move away from a single-stack approach, understand the alternatives’ key differences and what kind of effort will be involved.
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10 Myths About Choosing a Headless CMS Architecture
Decoupling your front and back end is a viable option, but make sure you know what you’re getting into.
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LLM Referral Traffic Conversions: Data and Tactics for Enterprise Marketers
AI search tools are influencing online behavior, but it’s not too late to capitalize on the shift.
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How Website Replatforming Can Cut Costs for Federal Agencies
Public sector organizations can cut costs, simplify work for employees, and modernize digital services — all in one move.
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Why AI Governance in Journalism Starts with the Right Culture and Mindset
USA TODAY Co.’s VP of News Automation and AI Product shares the best practices that are boosting adoption and delivering results.
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Help Close the Enterprise AI Readiness Gap
Contribute to a critical research effort by sharing your experience and perspective.
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Answer Engine Optimization (AEO): How to Optimize Content for LLMs
Marketers need to adapt to a world where AI-generated overviews and answers create first impressions among buyers. Meet the zero-click customer.
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Model Context Protocol: How MCP Connects AI to the CMS and Beyond
What enterprise marketers need to know about an emerging standard that can ease integration and enhance the way the martech stack works.
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Content Strategies That Get B2B SaaS Firms From Demos To Closed Deals
Seeing is believing, but it doesn’t always translate into sales. Here’s how to anticipate and prepare answers to prospects’ most common objections
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Creating Content The Entire B2B Buying Committee Will Love
Investing in enterprise tech can require extensive consultation. Here’s how SaaS firms can fuel those conversations
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How B2B SaaS Marketers Can Keep Up As Their Target ICP Expands
Reaching a new set of prospective customers will require a bump in content velocity and analytics that tells you what’s resonating.
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What If Media Companies Could Approach Product-Led Growth Like a Blank Page?
DotDash Meredith’s CEO offered advice at our Media Product Forum on weaning off social and social traffic and coming to terms with AI.
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5 Steps to Build Loyalty: Audience Engagement Strategy for Publishers
A spike from a viral story is nice, but editorial analytics offers a more strategic, long-term approach to growth.
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Web Hosting vs. Content Management: The Government Website Modernization Mistake That’s Easy to Avoid
It pays to understand the way content management and web hosting work in a single-stack architecture.
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3 Ways For Publishers To Start Winning Back Their Audiences
It’s time to give up the defeatist attitudes and prove ‘legacy media’ has a lot of life left in it.
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5 Steps Publishers Should Take To Defend Against and Prevent Cyberattacks
Media outlets aren’t just trusted sources of information. They’re also valuable targets to the world’s most persistent threat actors.
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Why Subscription Models Are Setting a Higher Bar For Digital Experiences
Only a minority are willing to pay for online news, but media organizations may have a chance to change that.
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Why Non-News Content is Becoming a Growth Driver for Publishers
Verticals in areas like lifestyle, entertainment and health represent an opportunity to close a critical revenue gap in media.
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Newsrooms vs. News Influencers—Here’s How You Win
Media organizations are dealing with professional journalists going solo and indie creators focusing on current events. Are you ready to compete?
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Digital Public Infrastructure Efforts Will Depend on This Make-Or-Break Foundation
Governments around the world are exploring the concept of DPI to transform service delivery and entire economies, but there’s a core piece that’s often overlooked.
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An IT Governance Approach For Accelerating Modernization
Policies and rules shouldn’t be holding you back. Here’s how to make governance more agile, adaptive, and even anticipatory
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How Public Sector Organizations Can Escape Due Diligence Limbo and Modernize Technology
Citizen expectations around digital experiences are higher than ever. The path to delivering on them starts here.
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What CIOs Can Learn From Journalists to Make Faster, Smarter Tech Buying Decisions.
Take a page from the way reporters work to address internal stakeholders’ most common questions and concerns.
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What Media Sites Need To Deliver An Oscar-Worthy Performance
Publishers faced stiff competition as they covered the 97th Academy Awards, and the winners will focus on three core areas.
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6 Signs It’s Time to Upgrade Your CMS
No matter what kind of stories you’re trying to tell, your team deserves the best technology for the job. Here’s how to perform a digital experience self-assessment.
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There’s No Hiding from the Tech Debt ‘Tsunami’
Forrester chose a strong metaphor to suggest where CIOs should be focusing their efforts. Here’s a three-step plan to get started.
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How Media Companies Reduce Total Cost of Ownership for Technology
Journalism and the tools newsrooms use should never be seen as money pits. Use these tips to gain in performance and financial predictability.