OneSignal named a WordPress VIP Gold Technology Partner

OneSignal joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. OneSignal is a leader in push notifications with 70% of the web market and supports more than 900,000 developers. Delivering more than 6 billion messages each day, their solution has been implemented on more than 100,000 active WordPress sites. Their mission is to empower effective communication to help great ideas scale.

Founded in 2012 as a mobile app development company, founders George Deglin and Long Vo first started off as mobile game developers but ultimately transitioned into creating OneSignal after other push notification vendors couldn’t fit their needs. With OneSignal, Y Combinator alums George Deglin and Long Vo have built a powerful solution to help marketers and developers around the world.

“Since deploying OneSignal, push notifications have grown into Future’s third-largest traffic source, delivering millions of sessions a month to our publications.”

– Matt Greenwood, Audience Development Executive at Future PLC

OneSignal is the market-leading solution with an infrastructure that already supports over 850,000 notifications sent per second, every day. They provide enterprise-grade tools that help grow and retain audiences for multiple verticals. Trusted by companies like USA TODAY Sports Media Group, Product Hunt, and Future PLC; they’re the provider of choice for anyone looking for a best-of-breed customer engagement platform.

“WordPress support has always been a focus. Our objective is to deliver intuitive, easy-to-integrate messaging tools, so partnering directly with WordPress VIP is a natural fit to help great content to scale.”

– George Deglin, OneSignal CEO and co-founder

For more information about OneSignal’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Digital River named a WordPress VIP Gold Technology Partner

The Digital River team in Minnetonka, Minnesota.

We are proud to welcome Digital River as a new WordPress VIP Gold Technology Partner!

Digital River joins our growing group of partners with proven excellence implementing WordPress at scale. Digital River is now WordPress VIP’s first single-solution, global payments partner, bringing a unique and unparalleled value for our clients.

For more than 25 years, Digital River has been an innovator in the world of ecommerce. With its API-powered solutions, Digital River is laser-focused on offering clients the ability to cut through the ever-growing complexities and risk of expanding their commerce globally. Its unique seller of record model allows Digital River to take over key financial elements of an online sale, including payments, taxes and compliance. Clients can focus on growing their business, while Digital River focuses on keeping it secure.

With 20 local acquirers, more than 70 payment methods worldwide and 46 currencies supported, Digital River helps clients sell direct to customers, whether they live around the corner or around the world.

“Ecommerce offers a world of opportunity, and with that comes challenges. Our passion is helping brands focus on building exceptional ecommerce experiences, while we take on the back-office complexities that tend to keep ecommerce teams up at night,” said Digital River’s CEO, Adam Coyle. “Within the WordPress VIP ecosystem, Digital River provides clients unparalleled scale, security, performance and flexibility.”

For more information about Digital River’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Debunking 5 myths about decoupled WordPress

Thanks to our roles in the WordPress and enterprise software communities, we participate in a lot of conversations with both agencies and brands about the best systems and architectures to power stellar customer experiences.

While our official stance is along the lines of, “the best choice is whatever best serves your end user,” our team has decades of collective experience powering some of the most sophisticated implementations of WordPress at scale. And this experience contradicts many of the myths we hear floating around about decoupled WordPress.

NEW White paper: What to know before you go decoupled

Myth #1: A decoupled front end will make my website load faster

Not necessarily! While an approach that includes flat files and a strong caching solution might improve load times compared to other options, WordPress VIP includes multiple layers of caching to make sure your editors and producers, as well as your audience, can have a lightning-fast experience using WordPress templates.

Myth #2: It’s easier to hire React developers than WordPress developers

With the release of WordPress 5.0 in 2018, the Gutenberg block editor is powered largely by React, so WordPress developers are React developers! While we’re always conscious of the “flavor-of-the-month” effect when it comes to JavaScript frameworks and libraries, the WordPress community has invested significant time and effort into React. If you need help getting your organization started with React and WordPress, take a look at the list of WordPress VIP Featured Partner agencies for some ideas about where to start.

Myth #3: Decoupled WordPress is more secure

At WordPress VIP, we’re the leaders in making sure WordPress is scalable and secure for enterprise use. How do we do it? By making sure all of your custom development and third-party integrations meet our high standards, and that they follow best practices for WordPress development.

Myth #4: A decoupled approach provides more control over the user experience

Going decoupled unplugs the power of the WordPress Gutenberg block editor from the look and feel of your site, taking control away from your content production team. That disconnect also makes live previews difficult to engineer, further frustrating teams that have to reinvent the wheel to drive content across the decoupled gap.

Myth #5 – Decoupled architecture works best with an API-first CMS

WordPress is the ideal platform to complement modern technologies and tooling. Thanks to its ubiquity as the software that powers more than 36% of the web, there is a global community of expert developers constantly advancing its capabilities. One example of this community’s response to the demand for modern tooling is the WPGraphQL plugin, which makes it easy to use GraphQL with WordPress. Our client Accuweather uses a similar solution to deliver localized content from multiple data sources in alerts, landing pages, videos, articles, and more. And they still benefit from the reliability, stability, and scalability of enterprise WordPress.

While it may be tempting to go fully decoupled, it’s important to have a complete understanding of the benefits and drawbacks of whatever architecture you choose. For more on this topic, check out our white paper: What to know before you go decoupled. If you have any questions, please get in touch — we love talking about what’s possible with WordPress.

10 can’t-miss moments of 2019 from WordPress VIP

As the WordPress VIP team closes out another calendar year, we’d like to reflect on how far our clients, partners, and the broader enterprise WordPress community have come in 2019. So here are 10 highlights to celebrate on the way to an even more fruitful 2020.

1. The crew grew. Our parent company, Automattic, acquired Tumblr!

2. Salesforce took notice. Automattic closed a new $300 million Series D, with Salesforce Ventures taking the entire round.

3. Gutenberg closed in on Phase 2. Since releasing the first phase of Gutenberg last year, over 50 million posts have been made in the new block editor. At WordCamp US, Automattic’s CEO Matt Mullenweg shared some of the latest and greatest features and blocks built in the Gutenberg framework and highlighted an example of inline newsletter creation built by VIP partner rtCamp for Mortgage Bankers Association.

4. Enterprises adopted custom blocks. As Gutenberg development work continued on the home front, WordPress VIP partners like Big Bite and clients like News Corp drove adoption of Gutenberg in the enterprise, building blocks that delight WordPress users and news consumers, too. See real-life examples of how custom blocks can accelerate content production in the Gutenberg for enterprises webinar recording.

5. We’re officially poised to disrupt. Did you know WordPress VIP competes in a $10B market? CEO Nick Gernert took the stage at WordCamp US to talk about why this open source software is ideal for enterprises. You can see the full recording of his talk, where he shows how clients like Capgemini, Hachette Book Group, and News Corp Australia take advantage of the agility, ownership, flexibility, and simplicity of WordPress at scale.

6. We put more power in your hands. Speaking of agility, client developers can now run core and custom WP-CLI commands on WordPress VIP hosted applications and environments, through the VIP-CLI tool. This is part of our effort to deliver tools that empower WordPress VIP clients to make quick and deliberate moves across their applications.

7. Clients experimented with conscious decoupling. In 2019, we’ve seen more enterprises shift to a “decoupled” or “headless” approach to WordPress, using React and other JavaScript frameworks for their front-end architecture. At BigWP NYC, product manager Rachael Trost demonstrated how Accuweather’s decoupled architecture delivers content via WordPress to APIs, local media partners, scrolling LED displays, and more.

8. We landed exciting opportunities. Demand for enterprise WordPress continued to grow, and we saw exciting launches with clients like Samsung, Hilton, NBC, Time, Telefonica, Alaska Airlines, Knight Foundation, Merck, and many more.

9. The partner network grew. To keep pace with this significant demand, we welcomed 21 additional agency partners, growing our presence in expanding verticals (like sports, healthcare, and ecommerce) and regions (like Turkey, Australia, France, and the Netherlands).

10. We gave back to the community that started it all. There’s now a dedicated landing page for Five for the Future, which highlights people and organizations devoting 5% of their resources to WordPress development. You may notice some familiar faces, including Automattic and our agency partners 10up, rtCamp, and Multidots.

We’ve got big plans for the coming year, and we bet you do, too. If you want to learn more about any of the above, let us know. We’re always pleased to hear from you. In the meantime, Happy New Year from all of us at WordPress VIP!

Human Made’s approach to Gutenberg? Don’t repeat yourself.

Libby Barker, a Senior Project Manager, and K. Adam White, a Senior Developer, both from Human Made, spoke about their approach to working with clients on Gutenberg projects, even before its recent official launch in WordPress 5.0. This talk was delivered on November 13 at BigWP NYC, a gathering of developers and product people who work on WordPress applications at scale.

Instead of reinventing the wheel, Human Made started with the blocks already available in Gutenberg, and customized from there. Rather than spending time and effort building blocks from scratch, they were able to give clients more control of design elements and a better editing experience.

Any Gutenberg block might turn out to be reusable on another page, or in another layout. In one example they shared, the Human Made team found that an element built for a site’s homepage could double as a recirculation module at the bottom of single posts or pages, too.

Watch the talk:

BigWP is our enterprise WordPress meetup series, that brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the November’s BigWP playlist.

Bringing AMP and Gutenberg Readiness to Setka

How the Setka Editor team built AMP compatibility into their custom post design tool

At our latest enterprise WordPress meetup in New York on November 13, Katya Bazilevskaya, Cofounder and CEO at Setka, talked about building the Setka Editor to be Gutenberg-ready and AMP-ready. The Setka Editor is a powerful tool for building beautiful longform stories out of building blocks, all optimized for mobile with full Google AMP integration.

The Setka team transformed WordPress galleries, javascript libraries, and even animations into AMP-ready HTML elements, speeding up mobile load times and giving users a lightning-fast experience.

Modern CSS approaches available in AMP help cut down on time to First Meaningful Paint, and Setka users are seeing the difference.

Watch Katya’s talk:

BigWP is our enterprise WordPress meetup series, that brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the November’s BigWP playlist.

Push Notifications at Scale at the New York Post

How The New York Post uses WordPress to manage push notifications for a busy newsroom

Remy Stern, Chief Digital Officer at the New York Post, our hosts at BigWP NYC on November 13, led off the presentations with an explanation on how they use WordPress.com VIP to send thousands and thousands of push notifications, email alerts, and to control their breaking news alerts on the web, too.

Why use WordPress to manage notifications? It’s the central tool for workflow in their newsroom, and reduces the risk of errors by keeping things in one familiar system with a consistent user experience. As a bonus, that helps things move quickly.

“Speed really matters when you’re sending out breaking news push notifications.”

Maropost, Urban Airship, and even Apple News are all in the notifications mix for the New York Post, all managed from inside their WordPress admin.

Watch Remy’s talk in full:

BigWP is our enterprise WordPress meetup series, that brings together developers, business leads, and product people who work with high-scale WordPress applications every day. To be the first to find out about the next enterprise WordPress event in New York, join the meetup group. You’ll find groups for other cities there as well.

Find all of the talks in the November BigWP playlist.

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