The State of Product at Publishers
Key takeaways from a survey of product execs in the publishing industry
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A new report co-sponsored by The Rebooting and WordPress VIP reveals the challenges media publishers face in a harsh media landscape and how they’re adapting their product strategies to overcome them.
Today, they’re re-embracing a “back-to-basics” approach, prioritizing foundational aspects like website-centricity and performance rather than technological “flash and glitz.”
Read The State of Product at Publishers, based on a survey of 50+ product executives at media publishers.
Key takeaways for senior leadership include:
- Creating a symbiotic relationship between audiences and advertisers by focusing on tools that promote content discovery and consistent engagement.
- Building long-term, sustainable strategies based on core competencies like journalism rather than technological advancements that don’t align with business goals.
- Investing more in internal product development instead of relying on external partners to build robust product functions.