The State of Product at Publishers
Key takeaways from a survey of product execs in the publishing industry
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A new report co-sponsored by The Rebooting and WordPress VIP reveals the challenges media publishers face in a harsh media landscape and how they’re adapting their product strategies to overcome them.
Today, they’re re-embracing a “back-to-basics” approach, prioritizing foundational aspects like website-centricity and performance rather than technological “flash and glitz.”
Read The State of Project at Publishers, based on a survey of 50+ product executives at media publishers.
Key takeaways for senior leadership include:
- Creating a symbiotic relationship between audiences and advertisers by focusing on tools that promote content discovery and consistent engagement.
- Building long-term, sustainable strategies based on core competencies like journalism rather than technological advancements that don’t align with business goals.
- Investing more in internal product development instead of relying on external partners to build robust product functions.
- Read what else this exclusive report found related to the evolving role of product management in publishing.
At the recent Media Product Forum in New York City, Bloomberg Media, the Daily Beast, Gannett, Hearst Newspapers, The Rebooting, and others looked at ways product teams at publishers are rising to meet these challenges.
One way: “website-centricity.”