Artificial Intelligence and WordPress VIP
WordPress VIP sits at the intersection of content, performance data, and AI. We believe that AI matters—and that keeping pace with AI innovation matters more.
Generative AI, tailored for you
Rooted in your own data and optimized for your specific brand, audience, and tone of voice.
Headline testing
Turn heads with every headline with the AI tool to test and optimize headlines. Trained to recognize your audience’s preferences, automatically.
Engagement boost
Boost engagement and recirculation by connecting fresh content to your top-performing pages—leverage your entire content library like no human could do alone.
SEO, out of the box
Get data-driven suggestions for titles, tags, and links to insert, refined by AI and based on your historical SEO performance.
Content recommendations
Use AI to add top recommended content to your posts and pages, tailored to what your audience is reading right now.
Generations and modifications
Generate, revise, and optimize text using AI right in the editor.
Smart tags
Automatically generate tags for your content within your analytics platform, improving the depth of your content analysis.
“AI Is the next big this and what we’re doing with WordPress is allowing us to keep up with it … We make the journalist’s life and experience better to allow them to focus on quality content—and not the enabling parts around it.”
Joel Davies, Head of Editorial Operations, News UK
Open source, ready for whatever comes next
Building on an open platform means you’ll have interoperability with a wide range of AI technologies based on open standards.
Enable AI and agents
Each piece of WordPress VIP is available through open APIs: REST, GraphQL, and emerging standards like Model Context Protocol (MCP). This enables agents to easily and securely integrate with your CMS and data.
Massive solutions ecosystem
Hundreds of developers contribute to every release of WordPress, keeping it at the cutting edge of CMS technology while plugins and other integrations open up new solutions faster on WordPress than anywhere else
Open source—you own your code
The applications you build with WordPress are yours. Make them into whatever you need them to be—or host them wherever you want.
LLM access controls
When it comes to Large Language Model (LLM) access to your content, you call the shots. Enable or disable access for AI crawlers through our management console.
Data pipeline
AI needs data to power it. Use our real-time firehose of data to collect the data you need to build new apps with.
2025 Forrester Wave™ CMS Report
We’re thrilled to announce that WordPress VIP has been recognized as a Strong Performer in The Forrester Wave(™): Content Management Systems, Q1 2025 report!
