Member journeys don’t break on a page.
They break between your CRM, your CMS and your event platform, and that’s where members give up. In this peer-led panel, leaders from AICPA-CIMA, WDG and Canopy Studios explain where the gaps form and how association teams are closing them.
What you’ll learn
- Where member journeys break. Why one journey owner and one source of truth matter more than any single page, and why IT belongs at the start.
- How to get more event registrations. Evergreen event pages, short forms that pre-fill for known members, and programming that runs all year.
- How to reduce admin burden. Treat admin burden as a symptom. Fix the three causes behind most of it: content admin, member support and access management.
- How to measure what matters. Segment by audience, connect member identities across systems, and put your first-party data to work.
“The journey didn’t break on a page. It broke between your systems, and that’s where people give up.”
– Supun Siriwardana, AICPA-CIMA
“You have the benefit of first-party data. That’s powerful.”
– Anne Stefanyk, Canopy Studios
Speakers
Anne Stefanyk
Founder & CEO, Canopy Studios
Erik Gallant
Senior Web Strategist, WDG
Supun Siriwardana
IT Infrastructure, Security & Operations, AICPA-CIMA
Moderator
Jenna Westbrook
Head of Public Sector Strategy, WordPress VIP