Advanced Content Consulting

What’s included?

• A kickoff interview to identify a broad overview + central question for your organization.
• Parse.ly traffic analysis, including:
  • Previous 12 months of site traffic.
  • ~20k articles.
  • 2 audience segments.
  • Section traffic breakdown.
  • Referrers by segment.
  • Calculating averages + benchmarks.
• Detailed analysis and strategy report for your executive team, including:
  • Focus areas and strategic recommendations: what’s working and what’s not.
  • Story & Topic Analysis.
  • Top- and average-performing stories by segment.
• Final deck customized to specific audience.
• Guided presentation through report and deck.

Available add-ons:

• 2nd year of Parse.ly analysis.
• Review more than 20k articles.
• Additional segment.
• Additional central question.
• Narrative Insights (Editorial patterns & trends).
• Google Analytics analysis.

Is this service for me?

Advanced Content Consulting is great for media customers, nonprofits, and civic organizations that focus on fact-based reporting and hold themselves to a high standard of accountability.

It will also be deeply useful for organizations who want to deepen their Parse.ly adoption and have a feeling of “too much data, not sure what to do with it”.

Companies that benefit most from the service tend to make data-driven decisions. What questions do you want to answer with data?

How does it work?

A typical service takes 3-4 weeks, starting with an interview to identify your organization’s needs. Then we’ll conduct a traffic analysis and present our recommendations.

Frequently Asked Questions