What’s included?
- Intake call to uncover your biggest audience challenge and align on goals
- Detailed analysis of one chosen focus area, benchmarked against industry trends:
- Discover reader behavior and top traffic sources.
- Evaluate and mitigate traffic drops.
- Maximize evergreen content performance.
- Enhance SEO and social reach.
- Make the most of traffic spikes.
- Two x one-hour coaching sessions to review insights and guide implementation
- Actionable recommendations tailored to your editorial workflows
Is this service for me?
Content Consulting is ideal for media customers and news organizations using Parse.ly with at least 6–9 months of data to analyze.
It’s also well-suited for nonprofits and civic organizations that share the goal of supporting fact-based reporting.
This service helps teams uncover reader behavior, evaluate traffic patterns, and make strategic editorial decisions backed by industry benchmarking and coaching.
How does it work?
Content Consulting runs over 4–7 weeks and combines intake, analysis, and coaching sessions to help you turn audience insights into action.
Phase
VIP will
Your team will
Weeks 1–2
Intake & Analysis
- Run a 60-minute intake call to learn about workflows, strategies, and priorities.
- Prepare and deliver a detailed analysis of the chosen focus area, benchmarked against industry trends.
- Share information about workflows, strategy, and key challenges.
- Review the analysis provided.
Week 3
Coaching Session #1
- Walk through the analysis with the customer, answer questions, and coach them through implementing the recommendations.
- Feedback on the initial recommendations.
- Take action items back to the team to implement.
Weeks 4–6
Implementation
- Provide availability for support as customers work on implementing recommendations.
- Put recommendations into practice within their editorial strategy and workflows.
Weeks 6–7
Coaching Session #2
- Meet with the customer to review progress, unblock challenges, suggest refinements, and highlight progress.
- Share updates on implementation, raise challenges, and align on next steps.
Frequently Asked Questions
How is this different from other content consulting services?
This service is designed to focus on one big strategic question, rather than a comprehensive audit. It combines deep-dive analysis with our industry experience and hands-on coaching to help you act on the findings.
Will this give me quick fixes for SEO or traffic problems?
No. This isn’t a technical troubleshooting or quick-fix SEO service. The focus is on long-term editorial strategy and incorporating best practices into your workflows, so improvements are sustainable.
What kind of results can I expect?
You’ll come away with clarity on your biggest audience challenge, strategic recommendations tailored to your organization, and how that aligns with industry trends. While insights are immediate, performance improvements typically emerge over the following 3–6 months as you implement changes.
Get started with VIP Professional Services
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