Most newsrooms have tried AI. Fewer have made it stick. Before it scales, three things have to be true.
This session builds on a peer workshop at the 2026 News Product Alliance Summit, where news product leaders talked through where AI is working in their newsrooms and where it stalls. We’ll take what they said and work out what to do next.
What we’ll cover
- Ownership: Who can approve an AI project, and what a pilot has to prove before it goes wider.
- Content: Whether your archive, metadata, and rights are in shape for AI to use, and what to fix first.
- Economics: Who pays for the work, and how to prove what AI has saved or earned.
Who should attend
Product, platform, and audience leaders at media and publishing groups, and the editorial and content leads they work with.
Speakers
Tarun Gangwani, Chief Product Officer, WordPress VIP
The platform view: what has to be in place for AI to work across your sites.
Alexandra Ungureanu, Chief Strategy Officer, XWP
What XWP sees working with publishers on newsroom operations and content.