Great content builds
the audience that
builds the business
Get the speed to publish, the insight to act, and the
governance to grow without waiting on engineering.
Trusted by Salesforce, Capgemini, and Meta
WordPress VIP is the enterprise CMS built for marketing teams who need to publish fast, act on live performance data, and stop waiting on engineering. It pairs WordPress with built-in analytics by Parse.ly, collaborative editing, and over 60,000 secure plugins. The result: 415% ROI over three years and 35% lower maintenance costs than legacy platforms (Forrester TEI Report).
The reality
The first interaction with your content isn’t a reader. It’s an AI.
Before a reader clicks your content, an agent already decided if it’s worth citing. The AI powering today’s search, chat, and recommendations learned on structured, governed content, and only surface what they can parse.
Most marketing teams are still producing content on developer-first platforms, where content creators file requests and wait. WordPress VIP closes both gaps: content structured for AI from the start, and publishing workflows that don’t require a ticket.
AI speaks WordPress. Natively.
Plug in Claude, ChatGPT, Copilot, or whatever ships next, under the same open protocols and permissions WordPress has enforced for over 20 years. You bring the models. We bring the secure governance.
AI discovery
Get cited in AI answers, not buried under them. The models behind today’s answers learned on our CMS. Content starts in the structure AI instinctively knows how to read.
Agentic workflows
Put agents to work generating, optimizing, and syndicating inside the editor. Agents handle the slow parts of publishing, under the same approvals as your team.
AI with context
Encode your brand guidelines and compliance once. Every AI author, model, or workflow that touches your content pulls from the same source of truth.
Marketing velocity
Move at the speed of the campaign, not the queue
WordPress VIP puts marketers back in control with the Gutenberg block editor and collaborative editing. No code, no handoffs, no queue.
- Build media-rich pages from pre-approved blocks
- Write, review, edit in the same document with collaborative editing
- Assemble content across campaigns with reusable blocks and patterns
- Extend with over 60,000 plugins for SEO, personalization, and automation
Content analytics by Parse.ly
Know what’s working. Do more of it.
Most marketing teams have a sense of what’s working. Parse.ly validates your instincts in the editor so you can see performance in real time, act on it, and make the next piece better than the last.
- See live content data for engagement, conversions, and loyalty
- Test headlines with AI-generated suggestions and apply the winner
- Track the entire reader journey from acquisition to conversion with Parse.ly Journeys
- Measure ROI across campaigns, channels, and conversion goals
Structured content and multi-site publishing
The same campaign doesn’t need 3 builds for 3 markets
Global marketing teams usually rebuild content for every channel and region, increasing cost and the possibility of brand drift. WordPress VIP structures content for reuse from the get-go.
- Use block components and themes across channels and campaigns
- Manage multi-site, multi-language publishing from a single platform
- Deliver to web, mobile, email, and digital signage through open APIs
- Pull live external data like pricing, inventory, and campaign results into any page with remote data blocks
Governance and brand control
The more people who publish, the more governance matters
WordPress VIP builds governance into the platform, not into a review queue. Brand consistency is enforced by default, not by oversight.
- Restrict, lock, and control block usage by role
- Define role-based permissions to create, edit, approve, and publish workflows
- Decide which AI systems can access your content
- Apply design system standards across sites, regions, and languages
Total cost of ownership
Your CMS is either an asset or a tax on every campaign
Legacy DXPs come with long implementations, expensive services, and ongoing developer dependency for routine tasks. The real cost is campaigns launching late and developers doing CMS work instead of product work.
- Extend through over 60,000 plugins, without the added cost of proprietary connectors or vendor lock-in
- Integrate the platform with your existing CRM, CDP, and marketing automation systems for a best-in-breed stack
- Work with a global talent pool of over 1M WordPress developers, instead of limited vendor expertise
Gartner® Peer Insights™ Customers’ Choice 2025
WordPress VIP is recognized with distinction and ranks higher on deployment experience than any web content management. Find out why customers consistently rate the platform 5 stars.
What marketing teams can do on WordPress VIP
Capgemini
Immediately boosted productivity after migrating from Drupal. Now teams deliver smooth user experiences across languages, cultures, and markets.
“VIP enables us to deliver faster, smarter content experiences — while maintaining the scale and reliability our business requires.”
Digital Experience Lead
Capgemini
Slate
Used engaged time to increase reader loyalty and grow subscriptions by 110%.
110%
growth in paid subscriptions year
over year
Backstage
Saved 10% on ad spend by
using Parse.ly’s conversions to drive growth.
“Parse.ly is the tool that makes it fun, simple, easy, and not scary to get data — you want to start using it on a daily basis. We’ve seen real results.”
David Grossman
CMO, Backstage
Network N
Increased ad revenue 75% after a site redesign informed by Parse.ly Insights.
“We definitely work more efficiently as a unit because of Parse.ly. Google Analytics is like using divining rods, or interpreting blood from chickens. We needed something more visual.”
Ben Maxwell
Publishing Director, Network N
The enterprise CMS platform built for marketers
Adobe Experience Manager and Sitecore offer enterprise scale but bury marketers in developer dependency. HubSpot gives marketers autonomy at the expense of governance, analytics depth, and ecosystem flexibility.
WordPress VIP doesn’t make either trade-off. You get marketer autonomy, integrated content intelligence, and enterprise governance on the only FedRAMP-authorized WordPress platform.
Frequently asked questions
Do marketers still need engineering to publish content on WordPress VIP?
No. The Gutenberg block editor lets marketers build pages, landing pages, and campaign content by assembling blocks of text, media, forms, video, and testimonials without code. Collaborative editing means your team writes, reviews, and publishes in the same environment. Developers focus on architecture and integrations, not routine content updates. Capgemini added 13 times more content creators on the platform precisely because the editorial workflow doesn’t require developer involvement.
How does WordPress VIP help measure content ROI and pipeline impact?
Parse.ly is natively integrated into WordPress VIP. It provides real-time data on content engagement, conversions, subscriber growth, and loyalty right in the editorial workflow, not a separate dashboard. Headline testing uses AI to optimize headlines against live traffic. Journeys maps the full reader path from acquisition to conversion. Backstage used Parse.ly to improve conversions by 20% and grow content marketing revenue by 25%.
What does migrating from a legacy DXP like AEM or Sitecore to WordPress VIP involve?
WordPress VIP has a dedicated migrations team with experience moving enterprises from Adobe Experience Manager, Sitecore, Drupal, and other platforms. The open-source foundation means your content is portable, your development team already knows the technology, and your talent pool for ongoing engineering is dramatically larger and more competitive than for proprietary platforms.
Can WordPress VIP enforce brand governance and approval workflows across distributed marketing teams?
Yes. Block governance controls restrict which blocks specific roles can use and modify. Role-based permissions define who can create, edit, approve, and publish. These controls apply consistently across every site, region, and contributor so brand standards are enforced by the platform, not a manual review queue.
How does WordPress VIP integrate with existing marketing automation, CRM, and CDP platforms?
The WordPress ecosystem has over 60,000 plugins, including integrations for major CRM, CDP, and marketing automation platforms. The VIP Integrations Center provides vetted enterprise integrations with verified security and compatibility. Salesforce Marketing Cloud integration is available as a certified solution on the Salesforce AgentExchange. Remote data blocks pull live data from external sources into the editor without custom builds.
See what your marketing team
can do without bottlenecks
A personalized walkthrough covers your publishing workflow, team
structure, and content goals, based on how your marketing team works.