AI is changing how buyers discover, evaluate, and compare brands, often before they ever reach your website.
In this three-part series, WordPress VIP and 97th Floor show enterprise marketing leaders how to assess AI discoverability, strengthen the foundations behind it, and prove it pays off.
All three sessions are ready to watch.
Across the series, you’ll learn:
- How AI systems discover, describe, and recommend your brand today
- How to set a discoverability baseline and find visibility gaps
- Which content, governance, and technical foundations matter most, and where to start
- Where to invest, which signals to track, and how to build a business case leadership will accept
The three-part series
Session 1: How AI Sees Your Brand
Recorded Aug 18, 2026
Learn how AI systems discover, interpret, and describe your brand, where visibility gaps emerge, and how to establish your baseline.
Session 2: Building an AI-Ready
Discoverability Strategy
Recorded Sep 22, 2026
Learn how content strategy, governance, and technical foundations influence AI discoverability, and where to focus first.
Session 3: Investing in
AI Discoverability: Measuring Impact
Recorded Oct 20, 2026
Learn where to invest, which signals to track, and how to build a business case your CFO will accept, even when last-click attribution can’t show the full picture.
Speakers
Jodi Cerretani
CMO, WordPress VIP
Paxton Gray
CEO, 97th Floor