Automattic named a Leader in 2021 IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences

Automattic, with its WordPress VIP platform, has been positioned as a Leader in the IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment.

2021 IDC content management systems report graphic
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

Note: Automattic is the parent company of WordPress VIP.

For its analysis, IDC evaluated 16 different CMSes, providing a clear framework for evaluating each vendor’s product and service offerings, capabilities and strategies, and current and future market success factors.

If you’re evaluating content management systems or thinking about upgrading yours, this report is an essential tool to help your decision making.

Automattic strengths noted by the IDC MarketScape:

  • Site administration
  • Content analytics
  • Authoring environment
  • Customer satisfaction

For the latter, we were “rated highly for customer satisfaction and delivery.”

In summary, the IDC MarketScape said: “Consider Automattic when seeking an open-source solution or a system that has a broad ecosystem of community plug-ins for the technical team and an easy-to-use content editor for the business team.”

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