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Parse.ly MCP

Your content analytics questions, answered where you work

Parse.ly MCP connects your traffic, engagement, and audience data to Claude, ChatGPT, Cursor, and Codex CLI. Content data becomes one more source your assistant can draw on, so it can answer with the full picture.

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Man wearing glasses sits indoors, looking at his phone and laptop, utilizing a content analytics AI assistant, with beige textured panels behind him.
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The reality

Your team has never had more data. Or used less of it.

A lack of data isn’t the problem. It’s all the portals and dashboards where you access it, disconnected from other systems. One question takes multiple tools, and someone’s time to answer. With Parse.ly MCP, your Parse.ly data is connected to the assistant your team works in — so they ask the question and get the answer in the same conversation.

What it is

The same data, reachable from any AI assistant

Parse.ly MCP from WordPress VIP is a hosted endpoint that connects your Parse.ly account to any MCP-compatible AI assistant. It exposes the data in your dashboard as tools an assistant can call on your behalf.

Table of top 3 posts by views and visitors: Innovations, AI-Driven Content, and Digital Storytelling—powered by AI content analytics for smarter performance insights.

21

tools and growing

Official

Claude connector and ChatGPT plugin

Minutes

to connect

$

0

extra cost for
Parse.ly customers

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How it works

Nothing new for your security team to approve

Most tools ask your team for a new key. Parse.ly MCP uses the login they already have. Authorize with OAuth 2.1 through your existing Parse.ly account. Access is scoped to the sites and metrics that account can see — no API keys to generate, store, or rotate.

Parse.ly has an official Claude connector and ChatGPT plugin, so users connect in a few clicks. Every other MCP client connects to the same endpoint.

Who it’s for

Built for the team that lives in an AI assistant

Whoever’s asking, the data comes from the same Parse.ly account, with the same permissions attached.

Content and marketing teams

Ask a question in plain language and get an answer built from live performance data, without waiting on a report.

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What you can do

Combine your content data with
everything else you use

The assistant your team works in holds your tools, your files, and project context.
Connect Parse.ly, and it can draw on your content data too.

Bar chart showing average post views rising over 30 days, with green bars higher on the right—powered by the content analytics AI assistant from Parse.ly MCP.

Traffic and engagement

Ask about views, visitors, and engaged minutes for any day, week, or month, and compare results.

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Real time

Pair Parse.ly findings with the CRM, project tracker, or design tool your assistant connects to.

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Referrers

See where your traffic comes from by category, then drill into the referring domains and pages.

A table showing top 3 posts with their views and visitors, ranked by views—powered by the content analytics AI assistant from Parse.ly MCP.

Top content

Rank posts, videos, and pages by any metric, or find a single one by title or tag.

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Authors, sections, and tags

Group performance by author, section, tag, channel, or audience segment.

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Post detail

Pull a post’s full timeline, referrers, and engagement over time.

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Goals and conversions

Check pacing on every content goal, and rank the conversions your content drives.

Line graph comparing performance of Control, Variant A, and Variant B headline test variants over time using Parse.ly MCP AI content analytics to provide actionable insights.

Campaigns and headline tests

Query campaign performance, and see which headline variant won each A/B test.

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Every site in your network

Compare traffic and performance across every site your account can reach.

“The Parse.ly MCP via Claude.ai has helped AccuWeather dig into analytics on a deeper scale to answer specific questions about what headlines are working, what’s not and even provide suggested news angles we should pursue based on the data. I also love the specific detail we can get from channel data, including Apple News referrals.”

Emilee Speck
Sr. Content Editor, AccuWeather

Frequently asked questions

Is this a chatbot or an AI agent?

Which AI assistants work with it?

How is this different from Parse.ly Sage?

Do we have to install anything?

How do you set up Parse.ly MCP?

What does it cost?

Bring your own assistant.
The data is already there.

Parse.ly MCP is included for every Parse.ly customer, at no extra cost.
Your team can connect today.

Get a demo
Set up Parse.ly MCP