April 2019 VIP Roundup

Spring has sprung (in the northern hemisphere, at least) and as you scroll through March’s updates, you’ll see fresh growth everywhere: We’ve got new launches for Hilton and Alaska Airlines. Development for WordPress 5.2 is well underway. Our teammates and partners are winning awards and earning certifications. And we’re thrilled to announce expanded support for enterprise clients in Asia Pacific. Explore details on all that and more below, including the latest from WordCamp Europe and a special spotlight on our work supporting female leaders in digital media.

At WordCamp Kolkata, CEO of rtCamp Rahul Bansal wears a white blazer and poses next to VIP Anand Natarajan in front of a blue banner celebrating rtCamp as a featured partner of WordPress VIPCEO of rtCamp Rahul Bansal poses with VIP’s Anand Natarajan at rtCamp’s 10th Anniversary Celebration

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • WordPress 5.2 is slated for release within the next month, bringing the block editor into WordPress mobile apps and shaving 35% the load time for large posts. The software is still in development, but you can download the beta or experiment with the WordPress beta tester.
  • Newspack is a collaboration from Automattic and partners News Revenue Hub and Spirited Media that aims to make it easier for smaller publishers to produce sustainable journalism. Project leads have selected 12 newsrooms from around the world to pilot the first live version of the platform. Among this first cohort are Chile’s El Soberano, Prague’s Transitions, and San Antonio’s The Rivard Report.
  • Automattician Seyward Darby was named a Top Woman in Media for her work as Editor-in-Chief at The Atavist Magazine.
  • VIP welcomed Anand Natarajan to the team as Sales Director for Asia Pacific, and expanded our infrastructure with a new data center in Mumbai.
  • Does your team deploy on GitHub? If so, 10 Up’s new plugin, GitHub Actions for WordPress, might make your life a little easier.
  • Congrats to Alley on the launch of Food Learning Locator. They’re also behind the design and development of Alaska Airlinesredesigned blog, and the development of Hilton’s corporate responsibility site. CEO Austin Smith was featured in a Local News Initiative story on the need for improved user experience of news websites.
  • Three cheers for Big Bite, who achieved certifications in two ISO standards for Information Security and Quality Management, and won the Northeast England Chamber of Commerce’s Small Business Award.
  • Petya Rakovska of Human Made has started hosting kid’s workshops at WordCamps across the globe, teaching the next generation of WordPress superusers to build their own websites and custom themes. She created an organizer’s kit to spread the movement.
  • Inpsyder Frank Bültge shared this recap of eCommerceCamp 2019.
  • Reaktiv Studios released Design Palette Pro 1.6
  • rtCamp celebrated their 10th anniversary. You’d expect the cake, but the lemons were a surprise. CEO Rahul Bansal spoke at WordCamp Kolkata and COEP FOSSMeet’19 about Hiring in WordPress Ecosystem and Careers in WordPress and Open Source. Another Rahul (Prajapati) introduced students to WordPress Hooks Concept at COEP FOSSMeet’19. Amidst the revelry, they also released three GitHub Actions for automated code review, deploying WordPress, and Slack notifications.
  • Congrats to Trew Knowledge on the recently launched independent.com, the new site for the Santa Barbara Independent, a weekly newspaper in California which moved to WordPress and VIP after years using EllingtonCMS. Trew Knowledge also launched Journal Métro on Apple News.
  • Distributed teams are increasingly common. The crew at XWP identified 7 experiences that help them create a sense of ‘team’ among remote contributors.
Over a dozen kids with laptops collaborate with WordCamp Belgrade volunteers at one of the first WordCamp kid's workshops
Volunteers at WordCamp Belgrade taught kids to build their own WordPress sites and themes. Photo via Petya Raykovska and provided by Ivan Gatić.

Platform Notes

  • VIP Files Service, our distributed, scalable, and versioned file system, now supports a much greater range of files operations, thanks to an upgrade in the way file writes work for WordPress uploads.
  • We rolled out WordPress 5.1.1, Jetpack 7.1, and Jetpack 7.2 to all sites. (Links point to Lobby posts for clients.)
  • We released a VIP Cache Personalization API.
  • We updated the process for specifying files to be excluded from automated build and deploy processes. It now uses a .deployignore file, rather than .gitignore.
  • WP core upgrade has been fixed for local environments.
  • Fixed an issue with Contact Form 7 attachments and the VIP Files Service.
  • We’ve been working with selected clients on our Node.js application hosting. If you’re interested, please get in touch using the form below, or by contacting your RM.

What We Read (And Listened To)

Research and perspectives on the business of media and the practice of marketing.

Spotlight

The spring 2019 Women’s Leadership Academy cohort at the Poynter Institute in St. Petersburg, Florida.

This year, VIP is proud to sponsor both the Online News Association’s Women’s Leadership Accelerator and the Poynter Institute’s Leadership Academy for Women. Steph Yiu has been attending their programs since 2016 and wrote a feature on the exponential impact of raising new voices to the highest levels of digital media leadership.

Upcoming Events

  • We’re excited to sponsor WAN-IFRA’s 71st World News Media Congress in Glasgow June 1-3. The event draws global news leaders passionate about media freedom and ensuring a sustainable news industry. You can register here.
  • We’re also sponsoring brand storytelling and digital marketing conference Forward, where marketing VP Jessica Snavely will share how Automattic uses data to tell success stories.
  • WordCamp Europe descends on Berlin June 20-22. Schedule highlights include talks from our featured partners 10up, Human Made, and rtCamp; sessions on Gutenberg, accessibility in design, optimizing remote teams; and a keynote from Matt Mullenweg, CEO of Automattic. VIP’s very own Tom Nowell will do a live demo on using blocks outside of posts and pages.
  • The sixth annual SRCCON returns to Minneapolis July 11-12. This event attracts over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. Sign up for information about tickets if you want to learn more.
  • WordCamp for Publishers is slated for August 7-9 in Columbus, Ohio. Plans are underway for the speakers and schedule, which will include tracks for editorial, engineering, and product teams. Read our notes from the 2018 event to get a feel for the festivities, and bookmark the event page to stay up to date.
  • The National Association of Black Journalists’ Convention and Career Fair combines education, career development, and networking to improve access for journalists of color. This year’s theme is “Fight The Power: Press Forward with Passion and Purpose” and goes down in Miami August 7-11.

March 2019 VIP Roundup

The WordPress team recently celebrated another major milestone with the release of WordPress 5.1, alongside news that the platform now powers a full third of the web. Huzzah! Kauffman Indicators, the Facebook Journalism Project, Rio Negro, MinnPost, and MTN now count themselves among that elite group after enjoying successful launches this month.

Elsewhere, we were lucky to join some amazing conversations about shaping the enterprise WordPress world we want to live in, including more women leaders in digital journalism and the importance of designing for all. Read on for details, as well as the latest updates from across the community.

A group of women from ONA's Women Leadership Academy posing in front of a brick wall.
ONA Women’s Leadership Academy participants and mentors. Photo via ONA.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • WordPress released version 5.1. Nicknamed ‘Betty,’ 5.1 introduces new Site Health features and includes performance improvements for the new block editor. Congrats to Automatticians Matt Mullenweg and Gary Pendergast and the 561 contributors (including folks from our partners 10up, Reaktiv Studios, and rtCamp) who made it possible.
  • It’s official: WordPress now powers 33.3% of the web.
  • VIP worked with featured partner Alley to help The Kauffman Foundation launch the Kauffman Indicators of Early Stage Entrepreneurship. This new tool offers in-depth reports and interactive data visualizations that present entrepreneurial trends across decades, geographies, and demographic groups.
  • The Facebook Journalism Project provides products, tools, and training to promote news literacy and help journalists harness the power of Facebook for good.
  • Argentina’s 115-year-old Rio Negro newspaper is looking mighty fine in its new home.
  • Longstanding nonprofit news organization MinnPost joined the VIP family.
  • Congrats to South African mobile phone provider MTN on their new site launch.
  • 10Up turned eight and beta launched WP Acceptance, a team-centric tool for writing reliable, scalable acceptance tests.
  • Alley shared a reflection on how creating a self-quoting SlackBot shaped their company culture.
  • Big Bite sponsored Middlesborough Digital, part of several burgeoning digital sectors in the UK.
  • Inpsyde released a OneStock for WooCommerce plugin to make it easier to manage product inventory across multiple shops.
  • rtCamp shared the PHP migration script they used to move 300+ repos, 10000+ issues/PR and 100,000+ comments from GitLab to GitHub. Their team also attended 3 WordCamps in one weekend!
  • HumanMade hosted their annual meetup in Sri Lanka (We’re not jealous. Okay, we’re jealous).

Platform Notes

What We Read (And Listened To)

Spotlight: Kurator at NewsCorp Australia

We have had the pleasure of working with News Corp Australia (NCA) since early 2015. Today they host 21 sites with us, including market leaders News.com.au, Foxsports.com.au, and TheAustralian.com.au. For NCA, WordPress represents one important application among others, within a complex and powerful systems architecture that predated their migration. We spoke with Juan Zapata, head of the Site Production Platform team, to learn more about their custom-built Kurator tool, which brings external resources to authors and editors working in WordPress. Read all about it.

Recent Events

  • Earlier this month, we sponsored and attended ONA’s Women Leadership Accelerator at UCLA. Each year, this event brings 30 women from around the world for a weeklong leadership intensive to advance women in digital journalism. VIP has been a major sponsor of ONA WLA since the beginning and are proud to continue our support. Alternate: This year, our very own Steph Yiu spoke about managing remote teams (recap on her site) and VIP’s work promoting digital journalism.
  • VIP was also pleased to sponsor February’s Change Forum, where our friends at News UK brought together established media businesses and startups in London to speak candidly about product design and development. Simon Dickson, Alison Blanda, Jason Snow, Ryan Sholin, and Simon Wheatley represented VIP at the event, and Automattic’s design director David Kennedy spoke on reaping the benefits of prioritizing accessibility in design. Get a summary of his talk alongside major highlights in our event recap.
David Kennedy on stage at the Change Forum conference, pictured in front of an audience and against a red background with the word 'Change' inscribed across it.
Automattician David Kennedy speaking on designing for diversity. Photo via News UK

Upcoming Events

  • BigWP meetups focus on the operation, development, and scaling of large, high-traffic WordPress websites. Next up is BigWP Toronto, hosted by our friends at the Canadian Olympic Committee on March 27. These events always fill up fast, so hop to it.
  • Facebook’s developer conference F8 is slated for April 30-May 1. Billed as, “A conversation about technology and human connection,” this event offers deep dive sessions and product demos across Facebook’s family of apps. You can apply to attend or sign up to stream the keynote.
  • We’ll be attending WAN-IFRA’s 71st World News Media Congress 2019 in Glasgow, June 1-3.

February VIP Roundup

After a brief stint away for the holidays, 2019 is off with a bang (or, a shake, for the VIP Business Development team attending a meetup in Mexico City last week). The first 1/12th of the year has seen several exciting launches, including GitHub, Prensa Libre, and Crowley. Our client USA Today came back with its Ad Meter rankings of the most popular ad at the Superb Owl, but our favorite might be this shoutout to the free press from the Washington Post.

Take a look ahead at this month’s updates from across enterprise WordPress, including a spotlight straight from VIP’s own newsroom, and the running list of events we’ve got our eyes on this spring.

Thirteen Lego astronauts in orange jumpsuits nestled in the snow holding a black sign that reads 'VIP Launch'

The VIP Launch Squad met in Boulder, Colorado last week. Photo not actual size. (Photo credit @kgagne)

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • You can now watch and share the videos from November’s BigWP NYC event. Our thanks to Remy Stern of the New York Post, Setka CEO Katya Bazilevskaya, and Libby Parker and KAdam White of Human Made for dropping knowledge on managing push notifications, AMP compatibility, and customizing pre-existing Gutenberg blocks.
  • GitHub has a new home on VIPGo, with a .blog TLD. Check out github.blog or their 2019 policy predictions for a look around the new digs.
  • Prensa Libre is one of the biggest newspapers in Guatemala and one of the highest-trafficked websites in Central America. We partnered with Alley to migrate them over to WordPress and the VIP Go platform. New capabilities include a refreshed landing page module system, and the option to export wire stories straight to print.
  • Congrats to Crowley on their long-haul launch of a new site on VIP, and many thanks to the small army of collaborators from across several teams who made this one possible.
  • Alley published a robust 2018 year in review, highlighting their work with news organizations, museums, nonprofits, and more.
  • Hello Design worked with MDC to build the Coral One robot, which Business Insider called the best robot at CES2019.
  • Clutch named Human Made both a “Top 1000 Global” B2B company and “Top WordPress Development Company.”
  • Reaktiv Studios launched Tala on VIP Go as a multilingual site.
  • Rtcamp is heading to WordCamp Bangkok, where CEO Rahul Bansal will speak on the art of pricing. Read how choosing ‘focus’ as a guiding theme for 2018 impacted their year.
  • XWP wrote a piece on what you need to know before you AMP. They also released v1.0.0 of their WordPress development library.
  • Setka’s CEO Katya Bazilevskaya was quoted in the Native Advertising Institute’s 2019 predictions e-book (gated download).

Platform Notes

  • We’re building a testing panel to give us feedback as we develop our client-facing tools. If you’re interested in helping us, please drop us a note via support.
  • We’ve released WordPress 5.0 (Lobby post for clients) up to 5.0.3 (Lobby post) and Jetpack 6.9 (Lobby post)
  • VIP CLI has been updated to 1.3.0. You’ll notice a few updates: we now preview the date and time of the backup used for sync, show the mapped domain when listing apps, and better messaging around environments–as well as some minor bugfixes and general bolt tightening. Please update your local install with npm install -g @automattic/vip
  • MU Plugins:
    • Query Monitor is updated to 3.1.1
    • Fieldmanager is updated to 1.2.4 (Lobby post)
    • Edit Flow is updated to 0.9 (lobby post for clients (Lobby post)
    • Safe Redirect manager is 1.9.2 (Lobby post)
    • Responsive Images are rolled out to all sites (Lobby post)
    • Getty Images 4.0 (Lobby post)
  • We’re upgrading our VIP Go Hosting to PHP 7.3, to take advantage of the performance benefits, stability, and security advantages there. Non-production environments were updated on Monday 4 February, and production sites are planned to be upgraded on Monday 25 February (Lobby post)

What We Read (And Listened To)

Spotlight

Image via thenewsproject.net

VIP is deeply committed to the sustainability of news organizations, large and small, around the world. We’re excited to share we’ve doubled down on that commitment by investing in the News Project. According to founder Merrill Brown, the News Project’s goal is to “stabilize existing news sites and encourage new startups by simplifying publishing and the path to sustainability.” Take a product tour to learn more about their tools, or sign up for their newsletter to stay up to date.

Upcoming Events

  • Tickets are on sale for WordCamp London, April 5-7. This event joins a slate of WordCamps going down all across the globe this spring, including Jakarta and Pune on February 16, Helsinki March 7-8, and Miami March 15-17.
  • ‘Intelligent Connectivity’ is the focus of #MWC19, coming to Barcelona February 25-28. Attendees can explore 8 themes, including Immersive Content and Digital Trust.
  • This year’s (free) AMP Conference will be in Tokyo April 17-18. Already an AMP expert? Act fast: the call for speakers is open through February 14.

November Enterprise WordPress Roundup

At the risk of early December overshadowing an exciting November, we have to lead off with the biggest headline from the WordPress community in years. Just last week we all celebrated the completion of months of design, development, and refinement: the release of WordPress 5.0 featuring the new block editor! And add to that the release of AMP for WordPress version 1.0, as well as an open source theme based on Big Bite’s new platform for Amnesty International, all in just the past several days. There was a whole lot of November before that, including a BigWP event in New York and launches for Indian ExpressThrive Global, Boston Herald, National University, and SheKnows. Read on and we’ll bring you up to speed with notes from across the enterprise WordPress community.

 

Matt Mullenweg discussed the release and next phases of WordPress 5.0 in his annual State of the Word address at WordCamp US. (Photo by Val Vesa.)

WordPress 5.0 Arrives

  • The future of WordPress is here!  Congratulations to the core team and all of the colleagues, partners, and community members who made the WordPress 5.0 release a reality. VIP clients, check the Lobby for all the details on deployment at VIP and next steps.
  • Project lead Matt Mullenweg’s State of the Word (full video) at WordCamp US outlined the next phases of the Gutenberg project, including customization outside the post/page, collaborative editing, workflows, and multilingual innovations.
  • Our own Simon Dickson runs down highlights from the State of the Word as relates to the enterprise WordPress community.
  • Jeffrey Paul, core contributor and team lead at XWP, composed this WordPress 5.0 Field Guide to help you navigate the ins and outs of the new release. 
Hand holding cube with the letter A
First annual Automattic Design Award winners were announced at WordCamp US last week (photo by finalist Ahmad Awais).

News and Releases

  • Nashville welcomed WordCamp US, the largest WordCamp in North America, last week. Check out WCUS on Twitter for conference photos, session takeaways, and lively post-event chatter.
  • Also at WordCamp US, Automattic announced the winners for the first-ever Automattic Design Award! See the full list on the award website
  • BigWP NYC brought our friends at the New York Post, Setka, 10up, and Human Made together along with a packed house. Topics included integrating plugins with AMP, decoupled WordPress architecture for the enterprise, and more. Stay tuned for videos from the talks, coming soon. 
  • When PMC acquired Rolling Stone, they turned to XWP and VIP to bring the beloved brand’s digital experience up to date. The Make WordPress Marketing team just published XWP’s case study documenting the collaboration. 
  • Congrats to the AMP project on the release of version 1.0 of the official AMP Plugin for WordPress.
  • rtCamp worked with the Indian Express team to revamp their flagship website on VIP. Their Gutenberg Fields Middleware plugin, which makes it easier to create custom Gutenberg blocks, is now compatible with WordPress 5.0. And more than a dozen rtCampers attended WordCamp Ahmedabad as proud sponsors and volunteers.
  • K. Adam shared some techniques Human Made are using to bring familiar React-ecosystem developer conveniences to their Gutenberg work.
  • 10up teamed up with StoryCorps for a poignant Google Doodle tribute honoring Veteran’s Day in the US. 
  • Alley wrote about applying scrum techniques beyond the development team. 
  • Big Bite took their latest work building a new block editor-ready platform for Amnesty International one step further. Their new open source theme makes some of those tools available for any organization to use. 
  • Hello partnered with Coral Robots to tackle the $2B robot industry. CEO and Creative Director David Lai published a piece about the lack of Asian American mentors in the design agency world. 
  • Inpsyde is offering an Advent calendar of helpful blog posts to celebrate the season. Here’s the first post of several in the series.
  • Trew Knowledge relaunched Hip2Save on VIP, giving them a refreshed interface and new community features.
  • XWP released the BigCommerce for WordPress plugin and shared their take on why tech companies should invest in WordPress.  
  • Rasmus Lerdorf, inventor of PHP, turned 50 on November 22.

Platform Notes

  • As mentioned above, WordPress 5.0 has been released! VIP clients, you will experience no immediate change to your publishing experience. Check out the Lobby for notes on next steps and working with the Gutenberg plugin as the project moves on to next phases. 
  • Domains have come to the VIP Dashboard. Currently a simple list of domains mapped to your environment, VIP has big plans for its future functionality.
  • VIP CLI was updated to 1.2.1:
    •  We now display a preview for vip sync which details the backup date/time being synced and the search/replace to be performed.
    • We now display the primary domain, instead of the *.go-vip.co domain in and vip app list.
    • More details here.
  • Jetpack was updated to 6.8.1 (Lobby post for VIP clients).
  • VIP MU plugins updates include: 
    • The Query Monitor update from 3.0 to 3.1.1 includes lots of changes such as a logger, accessibility fixes, and bug fixes. This release also introduces a Dark Mode.
    • Fixes and optimizations for purging file URLs from our cache. 

Spotlight

The Dekode team in their Oslo office

Dekode, based in Oslo, Norway, is the leading enterprise WordPress agency in the Nordics. They blend design, development, and strategy work to build cost-effective, self-sustaining solutions for enterprise clients like Tidal, Facebook, and the Norwegian government. Read more about what they’re building in our latest partner profile.

Upcoming Events

  • The Inland Press Association’s Mega Conference is slated for February 25-27 in Las Vegas. Topics span digital subscriptions, newsroom transformation, advertising sales, audience monetization and more.
  • MWC Barcelona (formerly Mobile World Congress) is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies. It’s happening February 25 – 28, and it’s not too late to grab a pass
  • Speaker applications are open until January 7 for the first-ever WordCamp Nordic coming to Helsinki March 7-9.  
  • Fancy a warmer clime? Join IRE and NICAR in Newport Beach, CA on March 7-9 for their annual conference devoted to data journalism. 

October VIP Roundup

With the projected release date for WordPress 5.0 fast approaching on November 27, there’s lots of October news around the Gutenberg project and the new editor it’s bringing to 5.0.  Read on for updates from WordPress core, releases from Kaiser Family Foundation and The New York Post, Intercom, and XWP for the AMP Project. Don’t miss the call for entries for the brand new Automattic Design Award.

view from a train in Ireland
An Automattician’s office view for the day, from a train in Ireland.

Gutenberg News and Notes

The latest updates about WordPress 5.0 and the new editor.

  • 5.0 is coming! The updated WordPress Core timeline calls for WordPress 5.0 release on November 27, with release candidate 1 coming on November 12. VIP clients, keep an eye on the Lobby for updates as we draw closer.
  • As of this post, WordPress 5.0 beta 3 is the latest release, which came out on November 5. WordPress 5.0 beta 1 came out on October 24th. Naturally at this stage beta releases include Gutenberg as the default editor, the Twenty Nineteen theme, and all previous default themes updated to include block editor styles.
  • The Core team has announced that the Classic Editor Plugin will be supported until at least December 31, 2021. You’ll find lots of additional detail at that link as well.
  • We recommend all projects using the Gutenberg plugin today to upgrade to at least version 4.1 to assure a smooth transition. Gutenberg 4.2 is now available for testing. The updated formatting API makes it easier to extend Rich Text options throughout the editor. Developers can now add their own block categories and assign icons for better visual cues.

VIP’s Shannon Smith talking React at WordCamp Vancouver.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Our own Shannon Smith presented at WordCamp Vancouver, demonstrating how theme and plugin developers can use React to make the most of the new Gutenberg editor experience.
  • Mother Jones offers a fresh take on U.S. midterm election coverage thanks to feedback from audience engagement tool Hearken.
  • The Institute for Nonprofit News launched the INN Index, a comprehensive study of nonprofit news outlets. One key finding? Over half of INN’s newsrooms have 3 or more revenue streams.
  • Hear Joel Davies’ talk from BigWP London on how The Sun optimized their World Cup coverage this summer to draw 23 million unique visitors a day during the tournament.
  • From that same event, watch Big Bite’s Jason Agnew explore their work with Gutenberg on two major client projects.
  • 10up helped Intercom transition from ‘blog’ to ‘publication.’ They also spoke at React.js in Capetown and sponsored WordCamp Islamabad.
  • Alley created a sleek interactive map for Kaiser Family Foundation and launched a new Style section for the New York Post’s Page Six.
  • Dekode launched Oppsiden.no, a social knowledge sharing platform for the Down Syndrome community. Launch party special guests included Norway’s Prime Minister, Erna Solberg.
  • Human Made helped Greenpeace reinvigorate their global web presence, realigning with open technology and principles along the way. They also updated and re-released the extensively researched whitepaper, “Headless WordPress: The Future CMS.”
  • You can now start testing the first release candidate (RC1) of the AMP Plugin thanks to work from XWP and Google, who recently celebrated AMP’s third birthday. Here’s how to make AMP run even faster.
  • Inpsyde published a video guide on installing MultilingualPress.
  • Reaktiv Studios released Design Palette Pro 1.5
  • A team of 6 rtCampers attended the AMP Roadshow Mumbai 2018 where Pradeep Sonawane delivered a talk about “WordPress with AMP.” Up next? Nirmal Desai will attend WordCamp Kochi and share his experience working with Enterprise publishers.

Platform Updates

Spotlight

A beautiful translucent cube with rich organic texture
Honoring the best site, solution, style of 2018 – Enter by November 16!

Submit your best work in site, solution, and style categories for the brand new Automattic Design Award, recognizing the very best in Gutenberg-ready, accessibility-enabled projects from 2018. A truly amazing panel of judges includes Khoi Vinh from Adobe, Kat Holmes from Google, and Jeffrey Zeldman from A List Apart. Representatives of the VIP family include Sarah James of 10up, Ant Miller of Human Made, Rahul Bansal from rtCamp, Joshua Wold of XWP, and Simon Dickson representing VIP.

What We Read

Upcoming Events

  • The next BigWP Meetup takes place November 13 at the New York Post headquarters featuring enterprise WordPress talks from speakers at the New York Post and VIP partners Setka, Human Made, and 10up. Tickets are now all gone, but we’ll have coverage on the blog. Join the meetup group to be the first to hear about the next event.
  • WordCamp US is coming right up, Dec. 7-9 in Nashville. Organizers recently released the full speaker schedule. You might notice several familiar faces from Automattic, 10up, Human Made, XWP, Yoast, and many more. See the full speakers list here and grab your ticket while you still can.
  • The Computer-Assisted Reporting conference offers story ideas, inspiration, and tools to power data journalism. It’s slated for March 7-10 in Newport Beach, California. Get more details here.
  • Have you gotten your ticket for WordCamp Europe? It goes down June 20-22 in Berlin. While it may seem like a long time from now, tickets always sell out, so grab yours fast.

September VIP Roundup

Welcome to the September roundup! Even though this is October material, we’d be remiss not to start off with the big news coming out of the Gutenberg project this week, Matt Mullenweg’s Plan for 5.0 update and Gary Pendergast’s follow-up Proposed Scope and Schedule. We’ll keep you updated as 5.0 plans continue to come together.

Meanwhile, there’s lots to catch up on from September. The Online News Association’s annual event is always a highlight of the year and ONA 2018 in Austin was no exception. We came back energized and excited about all of the work going on across the digital journalism community. And thank you to Human Made and News UK for co-hosting our latest BigWP London, with great talks which will be available on YouTube shortly.

Read on for news and updates from across enterprise WordPress, including a new section called, “What We Read,” a carousel of articles (and podcasts) that inspired, informed, and influenced us this month.

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • As mentioned above, plans for the WordPress 5.0 release are starting to take shape. Matt Mullenweg posted a plan and Automattician and core contributor Gary Pendergast gave further details in this proposed scope and schedule, identifying November 19 as the target release date.
  • Earlier in September, Gutenberg version 3.9 shipped with a host of UX improvements within the editor, in addition to the ability to create reusable templates and import/export reusable blocks.
  • The Gutenberg plug-in has surpassed 500,000 installs.
  • Automattician and core contributor Riad Benguella released a helpful technical overview of Gutenberg integration into WordPress core.
  • Yoast SEO 8.2 is making it easy to automatically add structured data with Gutenberg content blocks.
  • Peek behind the scenes at the custom blocks powering Amnesty International‘s new platform developed by Big Bite, also embedded in the spotlight below.

BigWP London kickoff capture via @PrimaryImage

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • VIP teamed up with Human Made to host Big WP London, featuring talks from 10up, Big Bite, Inpsyde, and News UK. Video from the talks coming soon!
  •  Alley helped the Robert Wood Johnson Foundation answer the question, “Does where you live affect how long you live?” by building a life expectancy estimator using data from 73,000 U.S. Census tracts. They also redesigned the Online News Association’s VIP-hosted resource portal just in time for #ONA18.
  • 10up CEO John Eckman shared slides from his talk at WordCamp NYC on rethinking his approach to GDPR and privacy.
  • Jenny Wong of Human Made penned a comprehensive (read: 5,000 word) piece on the most useful features of GitHub.
  • XWP released AMP plugin v1.0-beta4 and announced a new leadership team.

Platform Updates

Spotlight: Amnesty International

Take a video tour of the custom Gutenberg blocks powering Amnesty International’s new platform, built by Big Bite for the new WordPress editor. Their team is also working on one of the largest Gutenberg-built applications to date, with a global financial organization.

What We Read

FeaturedJournalists Just Can’t Quit Microsoft Word. But Some Are Trying (Slate)

VIP take: “Still exchanging Microsoft Word documents with contributors to make edits? Apparently, some publications are still redlining their way to a final draft, while others have made the shift to Google Docs. If you’re happy with the collaborative editing features in Google Docs, try out this add-on to send your drafts straight to your WordPress site.” — @ryansholin

Other stories:

Recent Events

VIP was thrilled to be a part of ONA again in 2018, which went down in Austin, TX from September 13-15.

To kick things off, we and our partners at Alley co-hosted a pre-conference meal where we broke bread with clients and friends. At the conference itself, VIP’s very own Steph Yiu, Ryan Sholin, and Shannon Smith teamed up to present “The Future of Content Creation in WordPress” which gave an inside look at the intersection of publishing, WordPress, and Gutenberg. Ryan also joined a panel on “Remixing Content: Refining Your Workflow to Make Your Work Flow,” sharing tips to make workflows meet your newsroom’s distribution needs without bloating them.

Overall, the VIP team was inspired to see how journalists and newsrooms are using WordPress to create new frontiers in digital publishing. To learn more, visit the VIP-hosted journalists.org.

Upcoming Events

  • WAN-IFRA is hosting the Digital Content Expo (DCX) and World Publishing Expo parallel to each other from October 9-11 in Berlin. While the World Expo focuses on print strategies, DCX examines digital trends for content production, distribution, management, and monetization.
  • WordCamp US is coming to Nashville again on December 7-9. Organizers just announced the fifth round of speakers. November 1 is the deadline to get a printed badge (and share your preferred shirt size).
  • NICAR is slated for March 7-10 in Newport Beach, California. Sign up for the NICAR mailing list to stay up to date with conference announcements.
  • The first batches of tickets have dropped for WordCamp Europe! It goes down June 20-22, also in Berlin. While may seem like a long time from now, tickets always sell out, so grab yours fast.

August VIP Roundup

August kicked off with the second annual WordCamp for Publishers in Chicago, IL, where presentations and discussions centered on how publishers can protect and nurture the open web and all of its core values.

Meanwhile, as awareness efforts kicked up a notch, the new WordPress editor Gutenberg plugin surpassed 100,000 active installs within a week (and is now past 300,000). It’s now a central component of many new enterprise site projects slated for Q4 launch.

Speaking of new site projects, here at VIP we’ve supported a flurry of diverse launches over the last several weeks across business sectors, too many to cram in to a friendly introductory paragraph. To name a handful, we’ve welcomed Wikimedia Foundation, Shionogi, The Online News Association (ONA), Facebook Connectivity and Politics, and Dentistry For Children.

Read on for news, updates, and this month’s profile with featured partner 10up.

A fitting signoff as WordCamp for Publishers 2018 drew to a close with a day at the ballpark

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • After several releases in August bringing issue fixes and user experience enhancements including the new “Spotlight Mode” and Unified Toolbar design, the Gutenberg plugin is now at version 3.7.
  • Currently at 300,000+ active installs, the plugin crossed the 100,000+ threshold just a week after the “Try Gutenberg” prompt appeared in the WordPress dashboard.
  • Prominent plugins announced Gutenberg readiness: Advanced Custom Fields as of ACF Free version 5, Yoast for Gutenberg,  Beaver Builder as of version 2.1, 10up’s Distributor at release.
  • Automattician and core contributor Gary Pendergast offered big picture thoughts on the long range vision and benefits of the Gutenberg project.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Catch up with notes and highlights from the second annual WordCamp for Publishers with co-organizer and Automattician Alexis Kulash’s comprehensive recap.
  • Get to know new VIP technical partner Setka and their print design-inspired, Gutenberg ready, content creation tools.
  • The Brightcove Video Connect plugin version 1.5 is now available, bringing multiple enhancements and bug fixes.
  • Matthew Ingram at Columbia Journalism Review interviewed VIP client Civil‘s founder Matthew Iles ahead of the CVL token sale coming up on September 18th.
  • Congratulations to the 10up team for the successful launch of nobelprize.org. Learn more about their origins and work in VIP’s latest partner profile. And check out the public release of Distributor, which uses the REST API to make it easy to reuse content across sites.
  • Austin Smith, CEO of Alley, authored an extended report and recommendations around the future of local news for Lenfest, also excerpted in a piece for Nieman Lab.
  • Reaktiv Studios wrote an ode to Bootstrap, their favorite CSS.
  • Congratulations to rtCamp for their contributions to WP-CLI v2!
  • XWP shared a case study on their work improving front end performance for Heavy.

Platform Updates

Spotlight

Group photo of 10up outside at the annual 10up summit

This month we profiled VIP agency partner 10up, whose work includes enterprise WordPress tools including Distributor and Ads.txt Manager. They have also contributed greatly to efforts around the new WordPress editor. 10up comprises more than 150 full-time staff members globally, and works with a wide array of clients including Facebook, Microsoft, Google, the State of California, ESPN, and AARP. Read the full profile to find out about 10up’s agency history, vision for the future, and why they chose the three words “Dedicated,” “Creative,” and “Welcoming” to describe their culture.

Media and Marketing Notes

Research and perspectives on the business of media and the practice of marketing.

“Unless we build in natural alternatives to ad revenue models we can’t be an honest authentic media brand.”

Frederik Anderson in Digiday explains Vice’s strategy to grow its revenue streams through ‘offline activations’ like music festivals and food courts.

“Even as they draw from journalism standards and training, podcasters seem to embrace the idea that their tone, style and motivations go beyond traditional techniques, defining their craft in non-journalistic terms such as intimacy and connection.”

Janet Saidi of the LA Times on how podcasts are changing journalism.

“The best parts of Chicagoist, the ones that Chance would be wise to preserve, were its broad editorial freedom and its focus on niche neighborhood stories that might escape the attention of larger outlets.”

Kim Bellware speculates on the implications of Chance the Rapper’s purchase of local news site Chicagoist.

Upcoming Events

#ONA18, the Online News Association‘s annual conference is just a few days away! Sept. 13-15 in Austin, Texas. Find us at the Midway when you get there. VIP is proud to support ONA as both a sponsor and the platform for ONA’s sites. You’ll find us in several spots on the schedule, including Steph Yiu’s Table Talk and a session with New York Times’ senior editor Hamilton Boardman called, “OMGWTFBBQ: Breaking News Without Breaking Your Site.”

The latest BigWP London is also just around the corner, September 13th at News UK headquarters in London at 6:30 pm. The four flashtalks are as follows: WordPress Multisite for large and high traffic multilingual websites by Giuseppe Mazzapica of Inpsyde; Rebuilding NobelPrize.org by Gabe Karp of 10up; How we won the World Cup by Joel Davis, News UK; and Using Gutenberg in production, by Jason Agnew, Big Bite. Space is limited and signups will close 24 hours before the event.

September WordCamps include Tokyo, Rome, and NYC, the latter featuring talks by John Eckman of 10up on privacy by design and Rick Viscomi of Google on site performance tools.

Look out, too, for a surprising amount of WordPress-related content at Drupal Europe! Automattic will again be sponsoring the event’s Open Web Lounge, to promote sharing and networking between open source projects, communities and influencers; and there are several familiar names from the WordPress world on the session program.

July VIP Roundup

The new WordPress editor Gutenberg hit a major milestone in July, completing its MVP feature goals and moving its focus to bug fixes and compatibility. VIP client Quartz shipped v.5 of their site, an incredible fifth full version in six years and this one faster than ever. We welcomed Slack’s SlackHq.com to the VIP family. And Automattic CEO Matt Mullenweg joined Kara Swisher on her Recode Decode podcast to talk about WordPress, the future of the open web, and lots more.

Read on for updates from all over, including an in-depth client spotlight with the founders of Civil, and a talk by Airbnb content lead Hayley Nelson on the content strategy principles behind major brand marketing campaigns. We’ve also added a platform updates section, where you can get a quick summary of all of the changes to our platform in the last month.

 

A still from the Azores “Not Yet Trending” video, an Airbnb campaign Hayley Nelson featured in her talk at the 2018 VIP Workshop.

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • Gutenberg is officially considered ‘feature complete‘ as of version 3.2 released in early July! Two successive releases this month (July 20 and July 30) included a multitude of improvements, from strengthening the API surface to converting existing content to blocks.
  • We explored one of the more frequently asked questions about Gutenberg – plugin compatibility – and shared our findings and advice for evaluating your own plugins.
  • Gutenberg Times curated this list of 20 Gutenberg talks on WordPress.tv.
  • 10up CEO John Eckman gave a thoughtful presentation about Structured Content in the Age of Gutenberg.
  • Reaktiv walked through their approach to recommending Gutenberg to their clients
  • Inpsyde’s David Remer gave a talk on Gutenberg’s state management, introducing the Slot/Fill concept
  • Every other week, Zac Gordon and Joe Casabona get together and talk about the latest developments in Gutenberg and WordPress 5.0.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Congratulations to the entire Quartz team on their launch of the latest version of QZ.com, which we’re honored to host on VIP. Earlier this month, Elan Kiderman, senior product designer at Quartz, shared his approach to building ambitious editorial projects (Map of the Internet, anyone?).
  • The open source WordPress Coding Standards (WPCS) project released milestone version 1.0. This project has had 54 contributors in its 9 year span including 5 from VIP.
  • Kara Swisher interviewed Automattic CEO Matt Mullenweg on the Recode Decode podcast, covering current industry issues like data privacy and advertising, the future of the open web, and our approach to distributed work at Automattic.
  • Facebook announced that starting in August, third-party tools like Publicize (the tool for WordPress.com and Jetpack-powered sites that connects your site to major social media platforms) will no longer share posts automatically to Facebook profiles. VIP clients can consult this Lobby post for details on navigating the change.
  • Airbnb content lead Hayley Nelson explored leading content-driven campaigns like Not Yet Trending in her talk, “Content Ecosystem Thinking” from this year’s VIP Workshop.
  • The Wikimedia Foundation announced a global collaboration to increase offline access to Wikipedia and the Wikimedia sites.
  • Adam Silverstein of 10up published a guest post on Google‘s Open Source Blog reflecting on his experiences as a contributor, and received a Google Open Source Peer Bonus for his work bringing MathML to AMP.
  • Alley released version 1.4.1 of Apple News and won a Knight Foundation grant to bring the museum experience to Amazon Echo. Brad Campeau-Laurion also shared some thoughts on what to expect at WordCamp for Publishers, which is coming up next week.
  • HumanMade helped UNISON tell a story of digital adoption inside a trade union. Libby Barker was interviewed at WordCamp Europe about how a decoupled WordPress admin can make enterprise sites more flexible and engaging.
  • Inpsyde launched a new composer package, Inpsyde Assets.
  • Efficiency was the name of the game at Reaktiv Studios this month. Nick Croft wrote about jumpstarting projects with WP CLI scaffolding and Chris Ford discussed her recipe mix of project management tools at the Dungeons & Dragons-themed WordCamp Orange County.
  • rtCamp sponsored the second edition of WordCamp Nagpur.
  • Earlier this year, Trew Knowledge and the Canadian Olympic Committee were named an official honoree in the 2018 Webby Awards for best Sports Team website.
  • XWP shared posts on speeding up PHPUnit tests, converting xwp.co to Native AMP with the AMP plugin, and an intro to native AMP.

Developers gathered around a table for Contributor Day
Contributor day at WordCamp Europe 2018

Platform Notes

July has been a busy month of enhancements, releases, and maintenance for our VIP Go platform. If you haven’t tried out our VIP CLI tool for our VIP Go platform yet, please give it a go. We also added support for using a continuous integration service to build Javascript, CSS, SVG, etc. If this floats your boat and would improve your workflow, we have some documentation for you.

  • Release: Made VIP CLI 1.1.0 available, introducing paging for application lists, and some bug fixes (Lobby postrelease notes, documentation)
  • Enhancement: Rolled out TLS v1.3, the latest, faster, and most secure version of TLS, on July 16 (more information to follow)
  • Enhancement: Rolled out support for WordPress multisites to optionally allow two segment paths and/or mapped domains for each subsite (documentation)
  • Enhancement: We added support for automated build and deploy of Javascript, CSS, SVG, and other static assets (Lobby post, documentation)
  • Release: Updated all sites to PHP 7.2.8 (security release) on August 3
  • Release: Updated Jetpack to 6.3.2 on July 5, and 6.3.3 on August 1 across our VIP Go platform
  • Release: Updated WordPress to 4.9.7 (security release) on July 5, and 4.9.8 (minor release) on August 2 across our VIP Go platform (Lobby post for 4.9.7, WordPress project announcement for 4.9.7, Lobby post for 4.9.8, WordPress project announcement for 4.9.8)
  • Maintenance: Removed TLS v1.0 from our VIP Go platform on July 11 (Lobby post)

Media and Marketing Notes

Research and perspectives on the business of media and the practice of marketing.

There’s a strong parallel between what Disney has accomplished and what today’s brands are trying to do: Find the intersection of strong stories, customer emotions, and constantly evolving technology. For marketers, that can be a hint—not only at how to approach creative problem solving—but also how to explore new approaches to your hiring and staffing strategies.

Liz Alton on what theme park designers can teach marketers about storytelling and brand loyalty.

Time and again tech reporting gets caught in the hype rather than reality; a super-fast but impractical rail alternative proposed by Elon Musk gets tons of coverage, but it’s difficult to get real rail projects funded … Maybe we should simply scrap the idea of a “tech desk” altogether.

James Ball makes the case for a new model of tech journalism.

Launch Spotlight

Photo by Alexander Svensson via CC by 2.0

Civil is a new WordPress-based platform using the blockchain to support, distribute and protect journalism, developed by partner Alley and launched recently on VIP. Civil’s first fleet of newsrooms launched earlier this summer and continues to grow. Read more about the project and its underpinnings in this extended spotlight interview. And watch for the CVL token launch, the token that allows a journalist to open a newsroom or a citizen to have a stake in challenges and votes, on September 18.

Upcoming Events

  • We’re starting to make packing lists for #ONA18, the Online News Association‘s annual conference, Sept. 13-15 in Austin, Texas. VIP is proud to support ONA as both a sponsor (look for our booth at the Midway!) and as a hosting and support provider for journalists.org and ONA’s other sites. Don’t miss our very own Steph Yiu serving up double the trouble at the event: she’ll be hosting a Table Talk and presenting alongside New York Times’ senior editor Hamilton Boardman in a session called, “OMGWTFBBQ: Breaking News Without Breaking Your Site.”
  • The next BigWP London meetup, our gathering of developers, product people, and editors who work on enterprise WordPress sites, is set for September 18 and will fill up fast. Reserve your place now. Here’s a YouTube playlist with talks from last December’s BigWP London event.
  • WordCamp for Publishers is right around the corner, August 8-10 in Chicago. The full tickets have closed, but you can still reserve your spot to attend without the guarantee of swag and evening social event attendance. It’s a fantastic event and we are proud to both sponsor and participate again this year. Hear directly from one of the organizers on what to expect.
  • Rumor has it Tracy Levesque will grace the stage at WordCamp Philly, which goes down October 27 and 28. Call for speakers closed this week, so keep a close eye as the first presentations get announced. In the meantime, you can enjoy Tracy’s talk, “Diversity Works” from this year’s VIP Workshop.

  • Major WordCamps are going down this month in Montréal, Moscow, Minneapolis, Mexico City, Omaha, and so many more. Check out the full schedule for your next chance to join the fun.

June VIP Roundup

There are lots of summer launches across the VIP family to celebrate, including Rolling Stone, Civil‘s First Fleet, and top Venezuelan news site La Patilla. A bigger, better, and bolder WordCamp Europe brought news of the next steps and roadmap for the Gutenberg project. And we released the first building block in our focus on empowering developers on VIP, the VIP CLI.

Read on for June highlights from across the enterprise WordPress community, including a look ahead at must-attend summer and fall events including ONA and WordCamp for Publishers.

June brought one of our favorite events of the year, SRCCON 2018

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • There are now 14,000 sites actively using Gutenberg. That’s according to WordPress.com co-founder and Automattic CEO Matt Mullenweg, who shared the Gutenberg Roadmap as part of his keynote at WordCamp Europe. Watch the main keynote and Q&A, or read a summary and transcription.
  • As of June 21st, the Gutenberg plugin is at version 3.1, and includes a tips system for new users, improvements to the block sibling inserter, and much more as detailed in Matias’ latest What’s New post.
  • The public version of our Gutenberg Ramp plugin is now available (Lobby post for VIP clients). We created this version for anyone in the community with sites hosted elsewhere who want to take advantage of the same functionality we created for our users on the VIP platform (Lobby post about using Ramp on VIP Go). The plugin allows users to turn Gutenberg on for certain post IDs, page IDs or content text, making it easier to test and activate Gutenberg at your own pace, instead of flipping the switch site-wide in one go. We have lots of additional resources as well, including how-to videos and TestGutenberg.com where you can experiment with the latest version.
  • 10up published the results of a Gutenberg usability test, including heatmaps and verbatims from participants.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Earlier this month we released VIP CLI, a new and direct way for developers to interact with their applications hosted on the VIP Go platform. (Lobby post, announcement post)
  • The new automated build and deploy workflow for VIP Go means you no longer have to manually build, commit, and push your code (Lobby post).
  • We profiled agency partner Big Bite Creative in our latest Six Questions With…. Read all about their origin story, their values, and the impressive work they’re doing in enterprise application development using Gutenberg and React Native.
  • Our latest technical integration, LaterPay, is now available as a WordPress plugin (Lobby post).
  • Jetpack 6.2 has been deployed to all VIP Go sites. (Lobby post, announcement post). Jetpack 6.3 beta launched July 5 and is open for user testing (Lobby post).
  • SketchPress is 10up’s new library of WordPress admin interfaces, symbols, and icons aimed at saving designer’s time when wireframing. 10up also created Simple Podcasting, an intuitive and lightweight plugin that includes beta support for Gutenberg. Check out what went down at their annual summit in this video.
  • Alley joined the American Alliance of Museums (AAM) annual meeting to present their work with Freer|Sackler including TMS Connect, which allows museums to synchronize their collections and objects into WordPress, and an Alexa Skill that works with their VoiceWP plugin.
  • Big Bite Creative redeveloped PMC’s recent acquisition Sourcing Journal, integrating Vamp footwear and Rivet denim as well.
  • Siobhan McKeown of Human Made spoke on the Yonder podcast about hiring remote workers.
  • Inpsyde implemented an encryption feature in their plugin BackWPup Pro to make backups GDPR Compliant.
  • Reaktiv Studios wrote a prediction for the future of Gutenberg (tl;dr the ‘Gutenlook’ takes over the world).
  • rtCamp launched leading Venezuelan news site lapatilla.com on VIP this month, as well as helping LaterPay complete their VIP technical integration.
  • XWP launched AMP Plugin Release v1.0-alpha1, which includes “support for core themes, a big update to the compatibility tool and extended Gutenberg support! 🎉”

The Big Bite Creative team in their natural habitat. Read more on Big Bite in our partner profile.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

It’s hard to be transported to another world when you can still smell the salmon you had for dinner earlier that night.

Jonathan Crowell argues the trick to VR for marketers is creating a truly immersive experience.

One unintentional consequence of the tool is that advertisers will now be able to see what kind of ads their competitors are running.

Facebook released a new feature that allows users to see all active ads a Page is running. Twitter followed suit with its new Ad Transparency Center.

Humans like to test the limits of the technology, to stump it, break it, and get it to do things it wasn’t designed to do.

Nicholas Diakopoulos discussed the potential implications of using AI to help with interviews.

 

Upcoming Events

  • #NABJ18, hosted by the National Association of Black Journalists, goes down Aug. 1-5 in Detroit. This year’s theme is “Driving Journalism, Technology & Trust.” Drawing over 3,000 journalists, media executives, PR professionals, and students, this annual convention is part conference, part job fair and features special events with Tyler Perry, KEM, Tamar Braxton, and more.
  • Tickets are still available for the second annual WordCamp for Publishers, Aug. 8-10 in Chicago. This is a community-run event with organizers volunteering from Alley, Mother Jones, PMC, Dow Jones, iOne Digital, Hand Built, and here at VIP. The sessions listing is now available on the site and there are topics of interest to engineering, product, and editorial teams, with speakers from national media organizations, niche publications, and agencies. Last year’s event produced incredibly useful talks and materials, and this year’s is sure to offer the same.
  • We’re looking forward to seeing you at #ONA18, the Online News Association’s annual conference, Sept. 13-15 in Austin. Look for our booth at the Midway! Our own Steph Yiu will be hosting a Table Talk and speaking with New York Times’ Senior Editor Hamilton Boardman in a session titled “OMGWTFBBQ: Breaking News Without Breaking Your Site.”
  • Press on: Moving Forward Together” is the theme for this year’s Asian American Journalist Association conference, slated for Aug. 8-11 in Houston. #AAJA18 offers workshops with major cable news outlets; a screening of Crazy Rich Asians, and the second annual Story Slam. See the full schedule here.
  • Look out for WordCamps this month in Poland, Spain, Japan, Costa Rica, India, Australia and the US: WordCamp Central has the full schedule. Or for your viewing pleasure at home, the videos from last month’s WordCamp Europe are starting to appear at WordPress.TV.

May VIP Roundup

There’s been a lot to celebrate in the enterprise WordPress world this month: WordPress celebrated its 15th birthday, Gutenberg introduced its plugin API, AMP for WordPress introduced Native AMP, and we hosted our seventh annual VIP Workshop!

May’s update contains a host of new releases, partner updates, and envy-inducing summer event opportunities. Scroll on down for all that, plus a spotlight on Stand Up To Cancer and exciting news about our participation in WAN-IFRA.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

Gutenberg plugin v3.0 is out as of this week, with a long list of great enhancements including support for child blocks, updates to the block library, and opt-in registration for presentational styles. This followed on v.2.9 which, among other updates, introduced the new Plugin API.

Gutenberg and the Ramp plugin are now available on VIP Go (Lobby post for VIP clients and partners)! The latest Gutenberg plugin is available and defaulted to “off.” It’s easy to selectively enable it with a single line of code added to your theme. Remember that Gutenberg is still in active development and subject to regular updates and changes. We will be releasing a public version of the Ramp plugin shortly.

From our latest partner profile with rtCamp

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • In May, we had the distinct pleasure of hosting clients, partners, special guests, and Automatticians for our seventh annual VIP Workshop in Napa, California. Watch dozens of the sessions including speakers from Airbnb, Google, Cloudinary, the VIP team, our agency partners, and many more on this YouTube playlist. You can also read the recap and flip through many of the decks from the presentations.
  • WordPress 4.9.6 privacy and maintenance release was deployed in late May. This included new tools to support GDPR compliance. (Lobby post, official announcement post, update guide). Jetpack 6.1 privacy and maintenance release also went out in May (Lobby post).
  • Alley had a major presence at the American Alliance of Museum’s MuseumExpo 2018. Tom Harrigan spoke with the Freer Gallery of Art’s Courtney Dawn about using Alexa apps to augment museum collections. Pattie Reaves shared a post on rethinking accessibility for maximum benefit.
  • Peter Wilson from Human Made posted a thorough look at how they overhauled the edit screen for client Fairfax Media from the ground up with the WordPress REST API. Rian Rietveld wrote a piece on best practices for automating accessibility testing during development. Their team also celebrated WordPress’s 15th birthday by adding up their cumulative years of WordPress experience. Any guesses?
  • XWP announced initial support for AMP Native is now available in v0.7 of the AMP for WordPress plugin. Congrats to everyone who contributed to the project! Thierry Miller gave a talk at Google I/O alongside Google’s Albert Medina on building progressive websites in WordPress. Luke Cabris appeared on the WP Bosses podcast.
  • Read the latest edition of Six Questions, our partner profile series, to learn how rtCamp is strengthening WordPress training in educational institutions, part of a virtuous cycle that will keep the enterprise ecosystem strong. And check out their brand new office.
  • Trew Knowledge just released version 2 of its GDPR plugin, which helps a Controller, Data Processor, and Data Protection Officer (DPO) with compliance. It’s reached over 100,000 downloads and is now available in 11 languages.
  • 10Up is conducting a usability study for professional writers with Gutenberg. Their New Relic for WordPress plugin added support for the REST API. Anthony Garand contributed a bug fix for lazy loading to Jetpack 6.1. In the spirit of data privacy, they updated the popular Restricted Site Access plugin with more granular site security permissions. And in July, CEO John Eckman is speaking about CMS for higher education at WP Campus 2018 in St. Louis.
  • The Inpsyde team is growing. This month they welcomed two new employees, project manager Rich Winterstetter and developer Cristiano Baptista, and also released BackWPup 3.5 with the long-desired restore feature.
  • Communication Arts featured Hello Design’s work on the new Tillamook Cheese website, which shows how their famous cheese sauce comes together.
  • Skyword v.2.4.5 became available in May, adding integration with Co-Authors Plus and other enhancements(Lobby post).
  • Playbuzz v.1.1 is now available, including shortcode support and bug fixes. For information on updating, check out the Lobby post.
  • Apester v.2.1 is available, which brings functional and performance enhancements(Lobby post).

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“How important is privacy to the on-line community?”

This Wall Street Journal time capsule from 1996 shows we’ve been grappling with the same privacy questions for over 20 years. And that ‘online’ used to have a hyphen.

“Ad exchanges used by many news sites reportedly saw an immediate drop in demand of between 25 and 40 percent.”

The Columbia Journalism Review analyzed the initial effects of GDPR on publishers.

“Cameron, for example, a musician and video game enthusiast, put it succinctly when he suggested that “news should come looking for me, I shouldn’t go looking for it.”

Nieman Lab published a story on recent research studying the information intake behavior of so-called news avoiders.

Launch Spotlight: Stand Up To Cancer

Stand Up To Cancer (SU2C’s) mission is to raise funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now. SU2C brings together the best and the brightest researchers and mandates collaboration among the cancer community. By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors. All of us across Automattic are particularly proud to power SU2C’s digital platform in their pursuit of scientific breakthroughs.

Upcoming Events

  • We are proud to participate this week as a lead sponsor in The World Association of Newspapers and News Publishers (WAN-IFRA)’s World News Media Congress in Cascais, Portugal. WAN-IFRA’s 80 member publisher associations represent 18,000 publications in 120 countries. VIP recently joined WAN-IFRA as members and we’re excited to partner with an organization passionate about media freedom and a sustainable news industry.
  • Next week, we will be in Boston to attend and support Forward, the brand storytelling conference hosted by VIP partner Skyword. Keynotes include author and entrepreneur Westley “Wes” Atendi Omari Moore; comic book author and artist Lynda Barry; CMO of Eastern Bank, Paul Alexander; and Storynomics founder Paul McKee.
  • WordCamp Europe is almost here! This year it goes down June 14-16 in Belgrade. Lots of folks from across the VIP family are contributing as speakers and organizers, including folks from Human Made, 10up, and XWP in addition to a strong showing from across Automattic. Check out #WCEU to follow along.
  • SRCCon takes place June 28-29 in Minneapolis, and they just released round two of tickets. Now in its fifth year, SRCCon attracts an eclectic mix of over 300 journalists, technologists, newsroom leaders, and others working to change journalism for the better. We’re thrilled to support it and think you should jump on those tickets.
  • The second annual WordCamp for Publishers will be August 8-10, 2018 at the Northwestern Pritzker School of Law in Chicago. Tickets are still available, and if you haven’t bought one yet, watch the videos from last year and you will see why this is such a special event. Applications for travel scholarships opened this week, and close June 15. If you know someone early in their career or who doesn’t have the means to get there, encourage them to apply!

April VIP Roundup

When you scroll through the list of updates from April, the projects, tools, and releases just keep coming. To highlight just a handful, there’s Gutenberg development and prep work in progress all over including at rtCamp and 10up, Alley‘s new feature rollouts for Kaiser Family Foundation, a new plugin from Human Made, and big updates to our Liveblog and Co-Authors Plus plugins.

We also cheered VIP client Explore Parts Unknown for taking home a Webby in a category near and dear to our hearts, Website Best Practices. And we welcomed Yoast as an official VIP technical integration. Read on for all of this and lots more.

Chris Scott introduces BigWP NYC at USA Today’s NY offices

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

  • As we have shared in previous updates, we’re developing a plugin to help make it easy to test and implement Gutenberg at the Page and Post level, and so that teams can plan their own smooth transitions. We’ll have more to share on that soon!
  • We’ve released a second round of educational videos at Vipgutenberg.com, covering hands-on topics like converting shortcodes and ACF fields to blocks, and access control. These are free and available for everyone. Get the full details including a list of topics in this week’s spotlight, further down in this post.
  • As one of our BigWP flash talks, Andrew Fleming from the Dow Jones Media Group shared the story of how their publication Moneyish is approaching the transition to Gutenberg. You can view a highlight now, and the full video of Andrew’s talk is coming soon.
  • You can share the Gutenberg content creation experience with colleagues easily by sending them to our Testgutenberg.com site, which has been updated with the latest version of the plugin.
  • rtCamp has been focusing on all things Gutenberg over this month: They formally released their Fields Middleware project that makes registering fields for Gutenberg blocks less repetitive (GitHub here). They wrote about their experience of moving their website to Gutenberg. And Daniel Bachhuber gave a technical introduction for the WordPress community in North Jersey.
  • Daniel Bachhuber has also been extremely active in the community in helping collect and curate plugin readiness research and leading the development of a migration guide. If you’re interested in either of these initiatives, jump in and help.
  • Special thanks also to 10up for their work identifying and addressing plugin compatibility issues.
  • Keep up with everything having to do with Gutenberg at VIP and a list of helpful resources in this regularly updated doc.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Exciting updates on VIP plugins Liveblog and Co-Authors Plus! Both released updates this month, version 1.8 and 3.3 respectively. Liveblog introduced media library integration and enhancements to the editor interface, which VIP clients can read more about on this Lobby post. Co-Authors Plus v3.3 establishes a new foundation for development, reflecting months of work from 30 contributors across VIP, our clients, and partners (Lobby post).
  • We shared an update on our plans and preparations for implementing the GDPR‘s principles in this helpful Lobby post.
  • We’re thrilled to welcome SEO household name Yoast as an official VIP technical integration.
  • WordPress 4.9.5 security and maintenance release came out on April 3 (Announcement post, Lobby post for VIP clients.) Version 4.9.6, focusing on privacy and personal data tools in support of GDPR, is already in beta.
  • Jetpack 6.0 was deployed to VIP Go (Announcement, Lobby), bringing new privacy-related tools and settings among other enhancements.
  • PHP 7.2 was rolled out across VIP Go in early April as well (Lobby post.)
  • Watch highlights from April’s excellent BigWP NYC talks in this playlist. In addition to Andrew’s mentioned above, we had Paul Schreiber from FiveThirtyEight on the importance of U2F security keys, Bradford Campeau-Laurion from Alley with a proof of concept for using WP_Query to source remote data on the Hachette Book Group project, and Kevin Langley from Human Made with highlights from the Fairfax Media case study.
  • We couldn’t be more proud of VIP client Explore Parts Unknown for their Webby win! They took home the People’s Voice award in Website Best Practices, defined as “an industry benchmark for the most current, innovative, and advanced practices in web development.” Kudos to the team at ANML for the beautiful design.
  • Go in depth with XWP in the latest edition of our partner profile series, Six Questions. XWP is currently recruiting beta testers for the next release of the WordPress AMP plugin.
  • 10Up released ElasticPress 2.5 with a new faceting widget to make it easy to filter content and support Elasticsearch 6.2. Their popular container-based environment, WP Local Docker, now bundles WP Snapshots for really streamlined team-based development; they also added some detailed tutorials to make it even easier. Pete Nelson shared his slides and code tests from a talk on custom roles and capabilities for publishers, including tips for Gutenberg.
  • rtCamp’s Joel Abreo conducted a session titled “WordPress: An Overview of the Ecosystem & Opportunities” as part of FOSSMeet 2018, a two-day conference at the College of Engineering in their home city of Pune.
  • Alley launched two new features for the Kaiser Family Foundation last month, both hosted on VIP. The KFF State Data tool now allows users to create, share and download Custom Data Reports, whilst Pre$cription For Power is a searchable database allowing people to investigate the relationships between patient advocacy groups and Big Pharma.
  • The latest “Inside Inpsyde” features Tobias Zimpel on the challenges of remote work.
  • Human Made built a new plugin for SquareOffs, a social voting poll that helps publishers receive direct feedback from their audiences.
  • Aaron Jorbin created Cafe.com/100 in 2.5 days thanks in large part to open-sourced code from Human Made and Alley. The CAFE 100 is a group of one hundred change-makers taking action to address some of the most pressing problems in America and around the world.
  • Hello Design was nominated for a Webby for their work on the Electric Daisy Carnival event app.
  • Chris Ford of Reaktiv Studios joined the OfficeHours.FM podcast to share how she uses automation tools to save time on web development projects.
  • Trew Knowledge cooked up a fresh UX design for Chef’s Plate, an eco-friendly Canadian meal kit delivery service.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“For news organizations, the GDPR may actually prompt a return to first principles, where a focus on quality content beats adapting to the latest social media algorithm.”

Susan McGregor, Assistant Professor at Columbia School of Journalism and Assistant Director of the Tow Center for Digital Journalism, in a Columbia Journalism Review article summarizing a report on the impact of Europe’s new General Data Protection Regulation.

“Accessibility should be as important to your ongoing practice as good writing and content.”

Robert Stein, EVP and Chief Program Officer, American Alliance of Museums, at Museums and the Web 2018 in Vancouver. He spoke alongside Seema Rao, principal, Brilliant Creative Studio, in a talk titled, “To Journey In Twitter Canoes: Methods To Understand The Mechanisms And Meaning In Twitter Conversations.

“My numbers are lower, but in the long run more meaningful (interaction, retention rates/dwell times, uniques and so on).”

Esra Dogramaci, Senior Editor, Digital at Deutsche Welle, in ‘Metrics that matter,’ notes from her talk at the International Journalism Festival.

Spotlight: Gutenberg educational videos

We asked some of the biggest enterprise users of WordPress what they most wanted to know about the new Gutenberg editor. These videos, which include both overview and hands-on material, are the result. The topics listed below are available for anyone to view, whether or not you’re a VIP client. Register for free and watch them at www.vipgutenberg.com

Converting Custom Content to Gutenberg

  • Shortcodes to Blocks
  • ACF Fields to Blocks
  • CMB2 to Blocks

Access Control & User Permissions

  • Controlling access to blocks
  • Controlling access to blocks based on user roles
  • Creating Block Templates
  • Applying User Roles to Block Templates

There are additional videos available on the site as well, which will appear automatically for VIP clients.

Upcoming Events
We can’t wait to see many of your at our favorite event of the year, WordPress VIP Workshop, May 14-17 in Napa Valley, California! Joining the keynote and session leads, our recently announced line up of Flashtalks feature agency partners Dekode, Alley Interactive, 10up, rtCamp, and XWP on topics ranging from AMP to IoT. Take a look at the complete session list for more details. Attendees, look out for an email with travel instructions and make sure you’ve accepted the invite to our Slack channel to get this party started.

  • We are excited to participate in Brand Marketing Summit as a silver sponsor, May 30-31 in San Francisco. Designed to create the Chief Marketing Officer of the future, tracks include the science of storytelling, personalizing customer journeys and the next generation of social media. It’s not too late to register, and VIP clients and friends can use this discount code: VIP300
  • We hope to see you in Boston for Forward, the annual brand storytelling conference from technical partner Skyword, June 14 in Boston. Forward is adding an optional “Storynomics” seminar this year taught by Robert McKee, whose former students include 63 Academy Award winners (and Jimmy Fallon).
  • WordCamp Europe is just around the corner, June 14-16 in Belgrade. Our own Simon Dickson will be reprising his role as MC, and the schedule of speakers is chock full of folks from across the VIP extended family. Organizers recently released a fresh batch of tickets. They also compiled these tips for a night out on the town in Belgrade, in case you like to plan ahead.
  • SRCCon returns for its fifth year, this time in Minneapolis June 28-29. VIP is thrilled to sponsor and we always seek to send as many folks as we can to this event, which attracts over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. Sound like your people? Here’s more about how to attend.
  • We are excited to support ONA Insights: Revenue and Engagement, a one-day deep dive into audience engagement for digital journalists, newsroom leaders, managers, executives and entrepreneurs. It all goes down in Toronto on May 11 at the Globe and Mail Headquarters.

March VIP Roundup

If you aren’t yet a part of the wave of activity around Gutenberg development, experimentation, and planning across the WordPress community, now is a great time to join in. We have a slew of March updates and tools to share on that front in this roundup, along with news from across the community, and a run-down of Spring and early Summer events including our own VIP Workshop!

Read on for all this, plus a spotlight on TechCrunch‘s redesign, rebuild, and relaunch on VIP.

From Enterprise Happiness Engineer Shannon Smith’s talk at the Montreal WordPress meetup

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

  • Have teammates who haven’t yet played around with the Gutenberg editor? No problem! They can use our TestGutenberg.com site to try out the latest version on a standard WordPress site.
  • For VIP clients, we’ve partnered with well-known WordPress educators Zac Gordon and Joe Casabona to develop our own videos on the Gutenberg project. Get all the details on how to access these videos on the related Lobby post.
  • We are committed to helping all of our clients integrate the new editor into their workflow smoothly. We’re working on a tool that will help you incorporate Gutenberg in to your production environments by Page and Post. The Gutenberg Ramp plugin will allow you to make granular choices about where Gutenberg appears so that you can get teams working with it sooner on live sites, test all of your customizations, and get everything squared away ahead of WordPress 5.0 deployment. Once we have this tested and in place on our platform, we’ll release a public version as well that anyone can use. More on that soon!
  • Automattic Product Designer Mel Choyce presented at LoopConf on the future of Customization in the post-Gutenberg world. And Enterprise Happiness Engineer Shannon Smith gave a talk on Gutenberg and the future of WordPress, including a demo of our new TestGutenberg tool, for the Montreal WordPress community.
  • Jay Hoffman at Reaktiv posted a helpful step-by-step guide to getting started with Gutenberg block attributes.
  • In the month of April, rtCamp is offering complimentary 30 minute technical introductions to Gutenberg.
  • Keep up with everything having to do with Gutenberg at VIP and a list of helpful resources in this regularly updated doc.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Our new, streamlined Data Sync process for VIP Go allows you to easily and quickly replicate all of your production data to non-production environments. A self-service option is on the way soon!
  • We have an amazing group of speakers lined for VIP Workshop May 14-17th in Napa, California. Ticket sales end next Friday – more details below in Upcoming Events.
  • AMP version 0.6.2 rolled out across WordPress.com, including VIP sites hosted there (Lobby post).
  • Ads.txt manager, developed and maintained by featured partner 10up, is now available on VIP Go. This helpful tool allows you to manage and validate the contents of your ads.txt file through your admin interface (Lobby post).
  • Jetpack 5.9 General Maintenance rolled out this month (Lobby post, Announcement).
  • The PHP 7.2 upgrade has rolled out to all WordPress.com servers (Lobby post). It’s scheduled to deploy this week (#) on VIP Go.
  • Technical integration Ooyala version 3.0 is now available (Lobby post).
  • Trew Knowledge shared a look back at the work they did in collaboration with us at VIP in optimizing Olympic.ca and Olympique.ca for the heavy traffic expectations of the 2018 Games. The site’s visitors enjoyed gold medal performance throughout, despite it’s “exceeding projections by more than 200% and doubling what was generated in Rio 2016 with more than 17 million page views.”
  • Human Made released a trio of tools: React-wp-scripts for development tooling, Repress for smart Redux stores, and react-oembed-container to simplify oEmbed rendering. And Peter Wilson presented on a major media company replatforming at LoopConf.
  • 10up’s Helen Hou-Sandí was featured in NY Magazine’s “Ask A Tech Person” highlighting her favorite gadgets. And Adam Silverstein wrote up his experiences contributing MathML support to the AMP project. 10up has also made accessibility standard WCAG 2.0 Level A a baseline requirement for all projects, and updated their Engineering Best Practices to include specific standards.
  • Alley Interactive launched the 2018 State Science and Engineering Indicators data visualization project for the National Science Foundation.
  • rtCamp celebrated the company’s 9th anniversary at their annual team gathering in Goa.
  • Weston Ruter, CTO of XWP, and Alberto Medina, Developer Advocate with the Web Content Ecosystems team at Google, were featured in an episode of WPWeekly this month on the AMP Project.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“One of the biggest challenges facing newsroom innovators is transferring one-off prototypes to product teams. This can be exacerbated when there are simply too many new experiments for any one team to take ownership of.”

-Allie Schultes, Social media and outreach producer at BBC Labs, in notes from the team’s first Media Innovation Unconference.

“We spent a lot of time literally watching them use it on their phone. When does their face light up because they love it, or their eyebrows scrunch up because they’re stuck?”

-Arizona Daily Star product manager Becky Pallack as quoted by Meg Heckman in the Columbia Journalism Review, on the research they did in developing and evolving chatbots.

Client Spotlight: TechCrunch


Big congratulations are in order for Nicole Wilke and the entire TechCrunch team, along with Human Made, for launching a brand new TechCrunch on VIP in March. It was a complete rebuild from the ground up, including design, user experience, and architecture. Nicole’s introductory post traces the project from first principles all the way through to launch, and explores the rationale behind the TechCrunch team’s choice of a decoupled setup.

Upcoming Events

Tickets sales for our favorite event of the year, VIP Workshop (May 14-17th in Napa California), will end April 13th. In addition to kickoff talks by Kinsey Wilson, Howard RheingoldMiguel Fonseca, and Tammie Lister, session leaders include VIP clients like TechCrunchNielsen, and FiveThirtyEight, agency partners DekodeAlley Interactive10uprtCamp, and XWP, and Automatticians Simon Wheatley and Matt Perry. We keep the event deliberately small to make sure there are lots of opportunities for chance conversations and informal breakout discussions. Book soon!

  • BigWP NYC is coming up on Wednesday, April 11th! If you’ll be in the area and want to attend, RSVP soon via the meetup group to hear talks by Paul Schreiber from FiveThirtyEight, Andrew Fleming from Dow Jones, Tom Harrigan from Alley Interactive, and Kevin Langley from Human Made. It will take place at USA Today’s new offices in Midtown. Doors will open at 6:30pm. Space is extremely limited.
  • SRCCON 2018 will be June 28-29 in Minneapolis and the call for participation of all kinds is open! It’s the fifth anniversary for the event that gathers over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. VIP typically sends as many folks as we can to this event and it comes highly recommended.
  • VIP Happiness Engineer Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • rtCamp is sponsoring FOSSMeet at College of Engineering Pune (COEP), one of oldest and top engineering institutes in India, April 7-8. Rahul Bansal, rtCamp’s CEO, will be speaking there about the WordPress ecosystem.
  • We will be sponsoring ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • The awesome WordCamp for Publishers returns August 8-10 in Chicago and ticket sales are now open. Follow the Twitter handle @WCPublishers for updates. Check out our post from last year’s inaugural event to get a sense of what to expect.

February VIP Roundup

If you got through February without stumbling across the word “curling” once or twice, you clearly don’t follow Mr. T on Twitter. Kudos for podium performances from VIP clients Olympic.ca and Pyeongchang OlympicChannel (which also handily delivered content to the main Olympic.org homepage via widget), and to the FiveThirtyEight crew, who scored an Up Close And Personal shot with the victorious US Curling team. Read on for huge news on the AMP Project and WordPress plugin, loads of partner updates, and a special extended spotlight featuring VIP client Harry’s Five O’Clock.

Stylized shot of AMP Conf stage
From AMP Conf, February 13-14 in Amsterdam

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • At AMP Conf, we shared exciting news about the latest plugin, AMP for WordPress 0.7, co-created along with our partners XWP and Google. This version debuts a new AMP native mode that makes it much easier for publishers to create a single version of their content in WordPress and still take advantage of all of AMP’s benefits. (Additional thoughts from Alberto Medina, Developer Advocate at Google.)
  • VIP Enterprise Support team lead Klaus Harris provided a glimpse behind the scenes at a recent client onsite with Grupo Abril.
  • We kicked off our partner profile series, Six Questions with, starting with Trew Knowledge. Trew Knowledge released a GDPR plugin this month designed to help manage efforts to meet GDPR requirements and obligations.
  • WordPress 4.9.4 maintenance release rolled out this month. (lobby post, announcement) Jetpack version 5.8 deployed (lobby post), including updates to Jetpack Search, Lazy Images full availability (now out of beta), significant reduction in the JS and CSS footprint for certain features, and a new global filter to filter the list of active modules.
  • VIP client Quartz ran #Qzchartweek, with Managing Editor Kira Bindrim challenging the team to surface charts that are a story in themselves.
  • Alley Interactive completed a custom billing report and time tracking plugin for VIP client ThinkProgress. It allows their editorial staff to keep track of how and where their time is spent. Records are available for admins to export in bulk or review individually, along with advanced filtering options and basic analytics on data.
  • Dekode has some sort of a super top secret print project a’brewing. (We expect updates just as soon as they get back from Tobogganing Day at WordCamp Oslo.)
  • A month chock full of news from 10up included: integrating Amazon Polly technology to transform POLITICO in Europe’s daily newsletter into an engaging podcast, a core contribution to AMP which brings native support for MathML, by Lead Engineer Adam Silverstein, a tutorial authored by Engineer Nicholas Andre walking through 10up’s WP-Migration plugin for WP-CLI, featured on Smashing Magazine, a v1.1 update to their Ads.txt manager plugin, now in use on several VIP client sites, updates to their ElasticPress plugin now with full Elasticsearch 6.1 support, and a look back from the vantage point of their 7 year anniversary.
  • Marketing technology partner Sailthru released v.3.2 of their plugin. (lobby post for clients, GitHub repo).
  • Trevor Kaufman, CEO of monetization partner Piano sat down with Ricardo Bilton of NiemanLab for a conversation on the state of paywalls, revenue, and marketing in big media.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The cornerstone of next-generation, sustainable business models for news, we believe, will be direct audience revenue supported by high levels of reader engagement.”

Elisabeth Hansen and Emily Goligoski, in the Tow Center’s Guide To Audience Revenue and Engagement.

“It’s not inexpensive to produce the content in all the different formats we produce it, so the fact that we’re investing this much into platforms like Facebook and Instagram and getting nothing in return is incredibly tough.”

-An anonymous snippet among many curated by Hilary Milnes from candid conversations at the Digiday Retail Summit in February.

Client Spotlight: Harry’s Five O’Clock


This month we are excited to share an extended spotlight featuring Harry’s Five O’Clock, which launched in January on VIP. This extended interview with Editor Caitlin Ganswindt covers the pioneering native brand publication’s evolution as a platform as well as the new social mission Harry’s has unveiled with a new short film last week.

Upcoming Events

  • VIP Director of Business Development Peter Slutsky will be featured on the Remote Work Summit this week. His talk will cover building and scaling remote teams.
  • VIP Happiness Engineer/Wrangler Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • We will be sponsoring and attending ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • Kicking off VIP Workshop May 14-17 at the Carneros Resort in Napa will be new WordPress.com President Kinsey Wilson! Kinsey previously held executive roles at the New York Times and NPR and will share his insights on the future of digital and organizational change. We’ll be making more speaker and schedule announcements soon. Join us in Napa!

January VIP Roundup

After the briefest of holiday breaks in many places, the new year roared to life across the enterprise WordPress community. Most recently, VIP client USA Today’s Ad Meter launched ahead of the Superb Owl of American sport, and just hours ago crowned Amazon this year’s advertising winner. With Alley Interactive, we completed a successful data migration of Women In The World from WordPress.com to VIP Go, helping to decouple it from The New York Times.

The Gutenberg editor plugin reached version 2.1 and gained lots of great enhancements. Featured Partner Human Made implemented it on their site and provided an inside look at how it went. Read on for lots more, as well as upcoming events.

Dekode’s Björn Johansen presenting at WordCamp Stockholm

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New Relic application monitoring, the same tool set we use to monitor and optimize site performance, is now available for all clients on VIP Go. We also released Liveblog v.1.7, developed by partner agency Big Bite Creative, which includes a fully rebuilt React front end.
  • Early bird tickets are now available for everyone’s favorite gathering of the enterprise WordPress ecosystem, this year’s VIP Workshop, May 14-17th in Napa, California. We’re putting together the best lineup of speakers and sessions yet, and we’ll have updates to share on that soon.
  • WordPress 4.9.2 security and maintenance release came out this month (lobby post), as well as Jetpack 5.7 (lobby, public announcement), bringing easier customization for Jetpack Search among other improvements. Jetpack 5.7.1 maintenance release followed shortly thereafter (lobby.)
  • In early January Dekode published an expansive look back at their year, including projects, growth, goals, and their new office in the center of Oslo. From the post: “As we all know…Our work life consists of all the small things that happen as we move forward, the tiny breakthroughs in a complicated task, or a moment of clarity in a workshop with a client, or it could be the sun that blinds your vision as it reflects your computer screen, forcing you to go out for a deserved 2 minute break with your sunglasses on.”
  • Earlier this month, Alley Interactive completed a data migration for Women In The World (WITW) from WordPress.com to the VIP Go platform, which also involved a new url: https://womenintheworld.com.  This was an effort to effectively decouple WITW from the New York Times. After doing an initial data migration to the new Go hosting, Alley planned a specific date and time for the final migration. VIP hosted a launch session with Alley and WITW on Stormchat to ensure that all of the data was properly migrated. Daniel Gale-Rosen at Alley noted, “Everything went off without a hitch and VIP was even able to import WITW’s old site usage statistics to their new site’s WordPress Dashboard.”
  • New Relic is now featuring 10up’s advanced WordPress integration, New Relic Reporting for WordPresson their Connect Directory. Additional releases from an action-packed period for 10up include: Async Transients, an open source Composer library that improves handling of WordPress transient caches especially at enterprise scale, a significant update to Urban Airship Web Push Notifications, and Ads.txt Manager for WordPress, which adds validation and testing tool for the rapidly growing standard.
  • At XWP, Mike Crantea published a set of recommendations for improving Google Page Speed, and Luke Carbis offered a perspective on AMP’s role on the web. And as of January, the AMP plugin for WordPress, which XWP supports along with Google and Automattic, is now at version 0.6. Among other improvements, the new version has merged the AMP Customizer with the main Customizer, and has out-of-the-box support for Pages.
  • rtCamp was the Gold sponsor for the second edition of WordCamp Udaipur, the City of Lakes, January 27-8. Later in February, Rahul Bansal will be speaking at WordCamp Bangkok about the qualities and assurances that enterprises look for while choosing a content management systems. rtCamp is also one of the sponsors of this WordCamp.
  • Getty Images has deprecated plugin versions earlier than 2.4.4 (lobby). We recommend updating to the latest, currently version 3.0.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

We encourage everyone to install the Gutenberg plugin in a test environment and start working with it. For clients, your VIP support team is available as always to help. If you’re already developing blocks or related tools, let us know! We’d love to hear about them. Here’s a quick rundown of some of the highlights from across the community last month:

  • Gutenberg v2.0 came out January 12th with lots of big updates including refinements to copy and pasting, mobile usability, the block API, the block library, and accessibility. Matías ran down all of the changes and offered a demo video as well. As of this post, it’s at version 2.1.
  • Tammie shared a post outlining the basics of Gutenberg design piece by piece.
  • In a tweet, Matías showed off the ability to paste Markdown text directly into Gutenberg.
  • Matt Mullenweg stopped by a WordPress Orlando meetup and answered questions about the Gutenberg project in an open floor, town hall-style session. Here’s an unofficial recap of the questions and answers.
  • Matthew Haines-Young at Human Made wrote up his experiences in adding Gutenberg compatibility to their main site, including 13 custom blocks and a UI for editing them.
  • Aaron Jorbin reflected on six months of using Gutenberg so far, including eighteen posts.
  • Gutenberg.news, Mike McAlister‘s ongoing collection of resources and tutorials, came on line this month. It’s another great way to stay up to date.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Publishers are also using these Interactive Advertising Bureau-backed text files to organize inventory reports they share with advertisers, drive programmatic direct deals and shop for vendors.”

Ross Benes at Digiday, in a story exploring additional uses publishers have found for ads.txt.

“When you create a subscription business model, your incentives change significantly,” [he said.] “You’re trying to build a really deep relationship with your reader. No one is going to subscribe if they think that what you’re doing is not unique … You do want as many readers as possible. You do want people to come frequently. But what you really want them to do is love your stories.”

-Wired Editor In Chief Nick Thompson, in an article and podcast conversation with Peter Kafka at Recode about Wired’s newly unveiled paywall.

Upcoming Events

  • As mentioned up top, we’re excited to share the dates for VIP Workshop, May 14-17, and have opened up early bird ticketing. It’s our favorite time of the year! We hope to see you all there.
  • LoopConf is happening February 21-24 in Salt Lake City, Utah and Automattic will be participating as a sponsor. Automatticians Mel Choyce and Dennis Snell will also be presenting, along with Human Made’s John Blackbourn. Tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, is coming up February 12-13 in Huntington Beach, CA.
  • AMPConf is coming up February 13-14 in Amsterdam. Alberto Medina from Google along with XWP’s Thierry Muller will be presenting on AMP powering WordPress on the first day, and Gil Birman and Brian Ta from Airbnb will be on a panel on monetization and retail on the second.
  • Dekode, WooCommerce, and Jetpack are all diamond sponsors of WordCamp Oslo March 2-3. Speakers include our own Tess Needham, Scott Baasgard and Magne Ilsaas from Dekode, and John Blackbourn from Human Made.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

December VIP Roundup

For many, December was a frenzy of activity kicking off with WordCamp US (more in last month’s special edition roundup) and continuing from there, followed by a good chunk of quiet heading in to 2018. As the year turns, once again we share a look back at news and updates from across the enterprise WordPress ecosystem.

From December’s BigWP London, at Twitter HQ (photo by @scottsweb)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • There has been a flurry of Gutenberg-related activity across the community since the exciting updates and live demo at the State of the Word, including new resources, demos, and videos. WP Tavern has gathered many of them in one central post for easy discovery. Human Made published a white paper on Gutenberg with a wide range of contributors including Tammie Lister, Anna Harrison of TinyMCE, Greg Priday of SiteOrigin, and their own Ant Miller, Joe McGill, and Matthew Haines-Young. And 10up‘s Helen Hou-Sandi explored how Gutenberg could bring better integration between ads and content. Also, don’t miss our overview of what’s coming in the Gutenberg editor, and how to best prepare for the transition.
  • Jetpack 5.6 was released in early December (Announcement, Lobby post), followed up by 5.7 earlier this week (Announcement, Lobby). Updates include enhancements to Elasticsearch-based Search, JavaScript minifcation, and various other improvements and bug fixes.
  • You can now find full videos of the talks from December’s BigWP London meetup on VIP News: Tammie Lister on Gutenberg, Jason Agnew from Big Bite on the Liveblog project, Parker Ward from Capgemini on their migration from Drupal to WordPress and VIP, and Dan Drave from Sotic on their work with the Lions tour.
  • Automattic updated our user privacy policy, with changes going in to effect as of January 3, 2018. This policy affects users of our services, but does not apply to the information we collect on our VIP clients’ behalf about their site visitors – that information is covered under our existing agreements with our VIP Clients.
  • Dekode‘s Magne Ilsaas published Modularity by Design, an essay on what modular design and development means at Dekode and how it informs their entire approach.
  • Urban Airship released a WordPress integration for web notifications, developed with 10up.
  • SailThru released version 3.1 of their plugin (VIP News, Lobby post), bringing finer controls for developers and users.
  • Storify notified its users of its sunsetting timeline, with the service and web site going offline for good as of May 18, 2018. (Lobby post, Storify’s FAQ)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The good news: Of those who are not paying for online news now, younger Americans are more willing to pay in the future, possibly because they often already pay for other forms of digital media. The bad news: No more than 2 percent of people surveyed in any country said they are “very likely” to pay for news in the future.”

-Denise-Marie Ordway summarizing a University of Oxford study on paying for news online, in a roundup of the most important digital and social media research from 2017.

 In addition to using the platform as a reporter’s notebook or to fact-check statements, some people used tweets to really explain the journalism they were doing in a really human way. The explanations were amazing, clear and necessary. But Twitter is the worst place for them.

-Melody Kramer evaluates the value and limitations of journalistic tweetstorms as they became a much bigger part of the landscape in 2017.

Featured Launch(es)

With the year drawing to a close and a new one just beginning, this month we wanted to recognize all of the fantastic work done across the VIP family this year. We are proud to celebrate all of you, our clients, partners, colleagues, and community members. This post from the WordPress.com blog highlights some of this year’s moments and launches from across the Automattic family.

Upcoming Events

  • O’Reilly’s OSCON, which takes place July 18-19 in Portland, OR, is accepting speaker submissions until January 30.
  • LoopConf, an annual WordPress developer conference, is happening February 21-24 in Salt Lake City, Utah. Automatticians Mel Choyce and Dennis Snell will be presenting, along with Human Made’s John Blackbourn. Early bird tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

November VIP Roundup, Special WCUS Edition

This month’s edition of the enterprise WordPress roundup straddles a bit of December in order to cover news from WordCamp US this past weekend. We’ll start there before bringing you news and updates from our team, clients and partners and across the ecosystem.

photo via @WordCampUS

State Of The Word 2017

An amazing WordCamp US wrapped up this past weekend. Highlights from this year’s State Of The Word (full video) included:

  • Technical lead Matías Ventura performing a live demo of the new WordPress editor experience, Gutenberg, showing off how it all works in the plugin today (read our VIP guide to what’s coming for enterprise users)
  • The target ship date for the Gutenberg editor in core (April 2018) and the areas of focus for the coming year: Gutenberg editor, Gutenberg customization, and then a Gutenberg-specific theme
  • Impressive stats from the Hacker One initiative, with 52 WordPress bugs resolved and 46 hackers thanked
  • The formal announcement of the Tide project, a series of automated tests whose mission is to raise the code quality of all plugins, with participation from XWP and Google in addition to Automattic
  • WP-CLI becoming an official core project

You’ll find more highlights as well as presentations from the sessions in our team VIP recap.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • VIP released our new Cron infrastructure, which handles your enterprise-sized task queues with ease. We shared some of our best practices for WordPress application security. And DC web agency WDG interviewed VIP Director of Strategic Partnerships Tamara Sanderson on how to evaluate a hosting and support partner.
  • WordPress 4.9 went out (Lobby post, announcement, release notes), bringing design drafts, scheduling, and locking to the Customizer, and much more. Security and maintenance release 4.9.1 (Lobby post) followed on at the end of November.
  • XWP interviewed the three leads of the WordPress 4.9 release. XWP also published part one of a series on decoupled CMS.
  • Big Bite released version 2 of of Macy.js, a Pinterest-style masonry layout library. Big Bite also posted a balanced view on AMP, offering pros and cons of implementing it along with some recommendations.
  • 10up released the Distributor plugin, for content syndication and reuse across web sites.
  • Rian Rietveld at Human Made published an overview of Accessible Design, running down principles, methods, and resources.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“How could we think more broadly about triggering a paywall or taking it down? What other mechanisms could we use besides article count?”

-Melody Kramer, writing at Poynter, offers a whole host of fresh ideas for how to rethink paywall usage.

“In a first step, the Project has released eight trust indicators that newsrooms can add to their content. This information will help readers understand more about what type of story they’re reading, who wrote it, and how the article was put together.”

-Jeff Chang, Group Product Manager for Search at Google, in an announcing the Trust Project, which is working with 75+ news organizations worldwide to come up with a set of story markers to help readers assess article credibility.

“Rather than frame the online overhaul as yet another “brand as publisher” pivot, Poggenpohl sees it more as an SEO play. After all, most visitors to BMW.com come via search engines rather than directly, he added. ”

-Seb Joseph at Digiday, referring to Jörg Poggenpohl, BMW’s head of digital marketing on the strategy behind the new content-driven bmw.com.

Featured Launch

We are thrilled to welcome global leader in consulting, technology, and outsourcing services Capgemini to the VIP family! Agency partner Human Made led the replatforming of Capgemini’s main site from Drupal and Acquia to WordPress and VIP.

Upcoming Events

  • Early bird tickets and speaker application submissions are now open for WordCamp Europe, which will take place June 15-16.
  • PHP Conference in Brazil is on now, and runs from December 6-10. Automattic is sponsoring and several VIPs are there.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

October VIP Roundup

October happenings in enterprise WordPress included the Online News Association’s annual conference in DC, lots of new updates on the Gutenberg editor project, WordPress 4.9, AMP’s second birthday, and much more.

New mural at Trew Knowledge HQ, by Toronto artist Leeandra Rae Cianci

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Automattician Dan Walmsley took to the Chrome Dev Summit stage to share the exciting findings from his experiments with Das Surma. They used Progressive Web App technologies delivered via an experimental version of Jetpack to dramatically speed up site performance for simulated low-end mobile devices on slow 3G networks, the common setup for the fastest growing segment of the internet.
  • Congratulations to our own Mo Jangda for winning a Google Open Source Peer Bonus award for his work on the AMP Project, which turned 2 this month. We shared AMP success stories from the New York Post, PMC, and 9to5 network.
  • If you’re looking to implement Ads.txt, our new doc provides code and instructions to get you up and running.
  • Through October the Gutenberg editor project rounded version 1.5, which included the first step towards meta box support, and is now at 1.6. This latest release was a big one and focuses mainly on the writing experience. Keep an eye out for the Gutenberg testing table at WordCamp US in December, where you can help the project by taking part in short tests. And for a fantastic project overview, check out Matías Ventura’s Gutenberg, or The Ship of Theseus.
  • WordPress 4.9 will be released this month (November). It’s chock full of updates to the Customizer and the Customize JS API, including the ability to draft and schedule Customizer changes, and generate a Customizer preview link. VIP clients can get a full list of changes as well as update schedule and testing notes in this Lobby post.
  • Designed and built by 10up, BetterNews.org is a new site launched by American Press Institute that helps newsrooms and publishing innovators embrace and accelerate digital transformations. 10up and API collaborated to architect the experience to support practical execution, engage users, and serve as a living resource for best practices.
  • Community engineer Jenny Wong breaks down why and how Human Made contributes to open source.
  • Rob Stinson at XWP offers examples that illustrate how big teams customize their tools and workflow to unblock content creators from reliance on development resources to get things done.
  • Technology partner Webdam’s new Connector for Salesforce integrates marketing and sales assets into Salesforce workflow, offering access control, tracking, and easy curation to identify the right tools for each need.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Micropayments are a middle ground for someone who reads enough content to hit the paywall but isn’t necessarily a candidate for a subscription, [he said.] “That’s the problem with the typical metered paywall.”

-Max Willens at Digiday, on how micropayments might best fit in to the publishing revenue mix.

“…while other livestreaming sites and services have passionate (sometimes niche) audiences, Facebook Live is the only place I can expect that guy I met at a conference four years ago and my grandmother to watch my video together.”

-Poynter digital tools reporter Ren LaForme, in a balanced take on the value of Facebook Live for media, along with other tool recommendations.

“The lesson here is that public statements on social media are interesting indicators of how people project themselves to others, especially for public figures, but should be complementary with other reporting and interpreted with caution.”

-Buzzfeed News reporter Lam Thuy Vo, in findings on the patterns and issues in social media publishing unearthed as part of her Buzzfeed Open Lab fellowship.

Featured Launch

Welcome back to the VIP family, Us Weekly! Founded in 1977, Us Weekly is one of the largest magazines in the US with over 1,950,000 paid copies per week and site traffic of over 20 million visitors per month. VIP agency partner 10up led the migration and replatforming, which involved moving almost 88,000 articles.

Past Events

There were a whole slew of WordCamps this past month, 22 worldwide in October alone. Here are a few highlights:

  • Gutenberg project co-lead and Automattician Tammie Lister delivered a fantastic overview of the project at WordCamp Dublin. The slides on their own provide a good grounding and debunk some common misconceptions.
  • From WordCamp Toronto, recap notes from Trew Knowledge run down talks on optimization and A/B testing, working with meta boxes, modern site standards, headless and “brainless” WordPress, and more.
  • Davis Shaver from Alley Interactive presented a history of the WordPress editor at WordCamp Baltimore.
  • rtCamp shared highlights from WordCamp Ahmedabad, with bonus Harlem Shake video.

In addition, Steph Yiu shared snippets from her conversations with colleagues at our booth and throughout the ONA conference in DC.

Upcoming Events

  • 10up will be sponsoring Klein News Innovation Camp 2017, Nov. 4th in Philadelphia, and CEO John Eckman will be attending. This unconference, formerly known as “Barcamp News Innovation” (BCNI) brings together journalists and technologists to help create better communities and conversations on the web.
  • rtCamp is sponsoring the second edition of WordCamp Nashik taking place in on November 5th.
  • The massive Web Summit in Lisbon, Portugal is November 6-9, with 60,000+ attendees and over 1,000 speakers including Gabe Karp, 10up’s Head of Europe. Gabe will be part of a Marketing Technology panel in the Growth Summit track on Nov. 7th.
  • Digital Media LATAM is coming up November 14-16 in Buenos Aires, Argentina. The largest digital media conference in Latin American brings together senior leadership from the most successful global digital media companies across business, editorial, and technology topic areas.
  • WordCamp US will be December 1-3 in Nashville, TN. A stellar line-up of speakers includes VIP engineers Philip John and Ryan Markel, Weston Ruter from XWP, Vivek Jain from rtCamp, Jason Bahl from VIP client Digital First Media, and Nathaniel Schweinberg from Human Made.
  • BigWP London is back on Thursday December 7th at 6pm at Twitter HQ. Sign up at Meetup.com to be the first to know when the speaker and topic lineup is announced.
  • SRCCON: Work is December 7-8 in Philadelphia. Ticketing is now closed, but if you want to attend and didn’t get a ticket, volunteer opportunities are still available.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

September VIP Roundup

We have lots of great updates from September from across the enterprise WordPress community. Read on for exciting launches at People, Stack Overflow, and Hachette Book Group, the latest on the Gutenberg plugin, new analytics from SailThru and NewsCred, a busy October in events and conferences, and more.

A workshop for kids at the first WordCamp Varna (photo and workshop by Human Made’s Petya Raykovska)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • The Gutenberg editor plugin reached version 1.2, and now includes post meta support. Automattician @GaryPendergast has shared a sample plugin for testing.
  • There has been a steady stream of new features coming to the WordPress mobile apps including an improved login experience as of mid-August. Coming up in October, look out for news about the all-new media picker for iOS.
  • Version 1.6 of the Liveblog plugin is available, which includes REST API support, performance improvements for lazy loading, and much more. (Lobby post for VIPs, GitHub repo)
  • WordPress 4.8.2 security and maintenance release came out on September 19th and deployed for VIPs. (Announcement, Lobby post)
  • People launched their rebranded over-the-top video streaming service, PeopleTV, which is available on streaming platforms including Roku and AppleTV, as well as on People.com — for which Alley Interactive handled the integration.
  • In this episode of the Yonder podcast, Jeff Robbins interviews Alley’s Austin Smith and Bridget McNulty about running a fully distributed company.
  • This month, just a couple of years after Stack Overflow publicly announced that their blog was leaving WordPress, 10up finished a redesign of the Stack Overflow blogs, following its work to migrate them back to WordPress earlier in the year.
  • The New Relic plugin for WordPress, developed by 10up, is now listed in New Relic’s official “Connect”/integrations site.
  • Sailthru has released a personalization index for tracking online retailers. The index evaluates 100 retail brands across a number of criteria (methodology) relating to the customer experience.
  • NewsCred has updated its approach to analytics to focus on conversion and content-driven ROI.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“More recently, our full site [npr.org] has made major accessibility gains,” write Patrick Cooper, NPR’s director of web and engagement, and Sara Goo, the managing editor of digital news. “But as accessible or as fast as you can make your full site —and speed is critical for us — low-bandwidth situations are a different challenge. [Our] improvements focused on those users in particular.”

  • An excerpt from Melody Kramer’s story in Poynter on how news organizations develop thin, text-only versions of their sites for natural disaster situations and low-bandwidth users.

According to data from comScore, the publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period from a year ago. Mic went from 17.5 million visitors in August 2016 to 6.6 million visitors in August 2017, according to comScore. The decline at Vocativ was even more drastic as it went from 4 million visitors in August 2016 to a 175,000 visitors in July 2017.

  • Ross Benes at Digiday, on traffic correlations relating to publishers’ recent approaches to emphasizing video over text.

Analyzing the mobile traffic data and reader behavior across the sites in its network, Chartbeat found that AMP pages load 4 times faster than standard mobile sites (1.4 seconds vs. 5.3 seconds). The performance of Instant Articles was even more impressive. According to Chartbeat, nearly 90 percent of Instant Articles load too quickly for the company to register a load time.

  • Ricardo Bilton at Nieman Lab, on new Chartbeat data evaluating performance on AMP and Instant Articles.

Featured September Launch

Welcome to VIP and congratulations on the launch of your beautiful new site, Hachette Book Group(HBG)! With the help of Featured Partner Alley Interactive, this new site provides readers with the opportunity to discover Hachette’s authors, books, and publishing imprints. In 2016, HBG had 214 books on the New York Times bestseller list, 44 of which reached #1. As a lover of books, we’re glad to have you here. (Image above from HBG’s participation in the New York Public Library’s Subway Library program)

Upcoming Events:

  • We hope to see you at ONA17 in Washington, DC this week, from October 5-7. Come find us, and stop by our booth for a quick device recharge.
  • We’ll be sponsoring and participating in Digital Media North America again this year, in New York October 19-20. The focus of this two-day event is on digital revenue strategy and emerging business models, and speakers include senior leaders in digital publishing from all over the world. (full schedule)
  • Just after Digital Media NA, WordCamp NYC is October 21-22. Tickets are still available. Topics of interest to the enterprise include 10up CEO John Eckman’s talk on Personalization and WordPress and TinyMCE CEO and Gutenberg contributor Andrew Roberts’ Gutenberg update. (full schedule)
  • Rahul Bansal from rtCamp will be speaking on “How contributing to the WordPress core helps” at WordCamp Ahmedabad, and rtCamp is also sponsoring the event. Additionally, catch Rahul speaking at WordCamp Ann Arbor and the aforementioned WordCamp NYC.
  • Catch the Chrome Dev Summit October 23-24 in San Francisco in person, or follow the live stream. Our own Dan Walmsley will be presenting on how Progressive Web Applications work with WordPress.
  • Google AMP is bringing its roadshow to cities all over the world, including Jakarta, Singapore, and Sydney in October. It’s aimed at both newcomers and those already experienced with AMP pages. View a sample agenda and sign up at the AMP site.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

August VIP Roundup

August in enterprise WordPress saw the debut of WordCamp for Publishers, updated functionality from Facebook, Getty Images, Chartbeat and Ooyala, progress on the Gutenberg project, and a number of publications returning to WordPress from Medium including VIP/Alley Interactive client ThinkProgress.

Read on for all of the details and our monthly launch spotlight – us!

@Gina_Cole_: “Favorite #SRCCON session so far: Addressing challenges like Hamilton characters would (except no duels). Thanks, @hannahsbirch!”

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New WordPress editor plugin Gutenberg reached version 1.0.0 on August 28 and is now at 1.1. There are lots of new features and updates since our July roundup. This update from lead developer Matias Ventura offers a glimpse of Gutenberg’s current capabilities in action via video, and see our CEO Matt Mullenweg’s take on the project’s big picture.
  • WordPress 4.8.1 maintenance release was made available on August 2 (Lobby post for VIP clients.) For an overview of August across WordPress.org, check out The Month In WordPress.
  • Corporate Counsel magazine profiled Automattic General Counsel Paul Sieminski (paywall, free limited access upon registration) on our approach to protecting user data and our perfect score from the Electronic Frontier Foundation on digital privacy rights.
  • Alley Interactive migrated the political news site ThinkProgress.org from Medium to WordPress VIP. As one of a large number of publishers abandoning the platform, ThinkProgress asked Alley to help them find a new content management system. They were thrilled to gain more power and flexibility with WordPress. We expect additional Medium sites to follow suit.
  • Alley also recently launched the new site for the New York Post’s Page Six TV. The gossip show will review Hollywood headlines as well as fashion, real estate, politics, and sports. You can sign up for tickets to upcoming tapings, and it will include clips of the show after the September 18th premiere.
  • A Digiday profile on VIP client Quartz praised their approach to branded content, touting their 90% renewal rate, 3X the industry average.
  • Cloud-based platform maekit, from Australia-based web design agency MyWork, has acquired WP Remote from Human Made. Per the announcement, Maekit has committed to keeping the core features available for free.
  • Technology partner Chartbeat’s new subscriber engagement analytics allow you to segment users by subscriber status and analyze and share data from those groups.
  • Video integration partner Ooyala’s v. 2.5 plugin is now available (Lobby post for VIP clients), which includes new analytics configuration options among other updates.
  • VIP client The New York Times released Who The Hill: an MMS-based facial recognition service for members of Congress.
  • Getty Images released plugin v3.0 (Lobby post for VIP clients), which includes a whole host of updates in addition to a new look and feel. The new version features larger images in search results, an improved search filter panel, and the ability to easily set a downloaded image as Featured Image, which should save a couple of clicks. (Available as of September 4)
  • Facebook’s Instant Articles plugin v.4.0.5 (blog post, Lobby post for VIP clients) makes initial setup easier and also creates visual parity between Instant Articles and AMP. (Available as of September 5)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

Digital-native news outlets are also adopting other outreach and engagement methods. Fully 97% of these outlets offer newsletters, and 92% have an official presence on Apple News. Three-quarters, meanwhile, release podcasts and 61% allow comments on their articles.

-Galen Stocking, in a new Pew Digital News Fact Sheet.

Mr. Shani said the study reaffirmed his contention that people were looking foremost for authenticity from companies. Establishing that takes time; he compared it to putting money into an individual retirement account, where the dividends do not pay off for years.

-Zach Schonbrun of The New York Times, in response to a new study published in the Journal of Consumer Research on consumer skepticism and advertising.

The Lab is part of an approach to help brands and agencies that’s led to a renewal rate of 90 percent for branded content, nearly three times higher than the industry average, per MediaRadar data.

-Max Willens in Digiday on VIP client Quartz and their innovative approach to branded content.

Featured August Launch

WordPress.com VIP relaunched this summer on…WordPress.com VIP, natch. It’s the coming together of a number of elements we’ve been working on, and a pre-Gutenberg exercise in embracing the modular design approach.

Past Events:

Many thanks to organizers and participants at WordCamp for Publishers. Read highlights from our own Steph Yiu, a wrap-up from Institute for Nonprofit News, and many more.

Upcoming Events:

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

July VIP Roundup

Highlights from July in enterprise WordPress included our new GitHub Pull Request workflow, Gutenberg version 0.6.0, the upcoming WordCamp for Publishers event, 10up’s acquisition of Lift UX, and Brightcove Player version 6.

@jeckman at WordCamp Boston, via @johnmaeda

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

As part of our ongoing refinement of the VIP experience, in July we implemented a new, streamlined code review approach that integrates more directly with the default workflow of most teams. As of July 13 we have moved all VIP Go sites to the improved code review process using GitHub’s Pull Request (PR) workflow (public announcement, documentation.) In the new flow, when your team has code ready for review you open a pull request against the master branch. The VIP team will review the code on GitHub and either provide feedback if any changes are required or approve the PR. Approved PRs can then be merged at your convenience, which automatically triggers a deploys to your site(s).

  • The new WordPress editor Gutenberg has reached version 0.6.0, with a whole slew of additions, fixes, and improvements.
  • 10up acquired Lift UX, familiar faces to WordPress.com VIP. From 10up: “We’re very excited to bring their team, design leadership, and Emmy nominated portfolio into the 10up fold.”
  • Big Bite Creative released RSSUnify, a free tool that creates W3C validated RSS feeds from multiple RSS sources, for use with platforms like MailChimp and Campaign Monitor.
  • Weston Ruter at XWP published an extensive discussion of a question he got from a colleague about the context parameter in the WordPress REST API.
  • Alley Interactive detailed their launch of People’s video flash briefing on Amazon Alexa, with enhanced visual capabilities on the Echo Show.
  • Parse.ly overhauled their overlay bookmarklet with an eye towards making it easier to explore audience usage quickly.
  • JW Player offered some advice in preparing video technology for the announced deprecation of Flash.
  • Brightcove released a new major version of the Brightcove Player, Version 6, with new features and benefits, including an improved plugin API, dynamic sources allowing changing video types after player initialization, accessibility enhancements, and a simpler CSS model for customization. WordPress.com VIP clients will benefit from this new version automatically.
  • Let’s Encrypt will be supporting wildcard certificates, which can secure any number of subdomains of a base domain (e.g. *.example.com), as of January 2018.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

…for-profit media companies would be well served to pay attention to what nonprofit media organizations like [Christian Science Monitor] are doing. They should view nonprofit publishers in part as the innovation labs they cannot sustain in-house, and should find ways to partner and learn from them.

-Sam Ford in Knowledge@Wharton, on the ways non-profits can test and refine audience-driven models in ways that are far more challenging in traditional newsrooms.

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile, according to exclusive data from media analytics firm Parse.ly, which found that Flipboard’s traffic has been growing steadily, while digital magazine competitors like Pocket and Feedly have plateaued or gone into decline.

-Sara Fischer at Axios, on the growth of platforms built on simple visual user experience.

Just 37 percent of users who came from search, and 47 percent of those who found a story via social media, could correctly name the news organization that published it (2 days later). By comparison, 81 percent of users who directly arrived on a story could later recall where it was published.”

-Joseph Lichterman at NiemanLab, on a study from Reuters Institute for the Study of Journalism at the University of Oxford.

Featured July Launch: Food Channel

Recently acquired by USA Today, Foodchannel.com relaunched this month on VIP, taking advantage of USA Today’s common theme and feature set.

Recent Events:

10up CEO John Eckman presented Ten Use Cases for the REST API at WordCamp Boston.

rtCamp did a workshop for students under their “WordPress-in-education” initiative. Historically, FOSS culture in their region was more about Linux itself and Python projects. They presented WordPress and its power to 60+ students from all over the Maharashtra state.

Human Made curated all of the talks from their Out of Office event into a handy YouTube playlist.

Upcoming Events:

WordCamp for Publishers is coming up August 17-19th. It is a community-organized event bringing together folks who use WordPress to manage publications, big or small. This event will empower participants by coaching them on best practices, and encourage collaboration in building open source tools for publishers.

The organizing team includes folks from clients Digital First Media and Mother Jones, agency partner Alley Interactive, and Automattic. A handful of tickets are still available.

Presenters include:

SRCCON is taking place later this week, August 3-4. Our own Steph Yiu is leading a Pub(lication) Trivia Session. Alley Interactive has two team members facilitating sessions, Matt Johnson in How Do You Stack Your Tech Deck, and Pattie Reaves in Switching CMSes.

rtCamp is speaking at and sponsoring WordCamp Delhi. Delhi is a special city in Indian WordCamp history – it’s the city to host the first WordCamp ever in India.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

June VIP Roundup

We’re back with the past month’s highlights from across the enterprise WordPress ecosystem and the media and marketing landscape.

The sponsor area at WordCamp Europe (photo by tinuzzo)

News and releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Parse.ly updated their API, enabling new metrics, better searches, and more flexible time ranges. The write-up also includes some short demonstrations of how Slate and The New Yorker take advantage of the API in building useful features.
  • Playbuzz published an interactive story that serves as a tour of their WordPress.com VIP toolset, version 1.0.3 of their plugin.
  • Google News completed an extensive redesign of its desktop interface aimed at giving readers more control and access to more diverse perspectives.
  • Create Alexa Skills through WordPress! The VoiceWP plugin integrates with Amazon Alexa, allowing any site to have its own Alexa skills. Check out the newly launched video Flash Briefing from People on the Echo Show, built by Alley Interactive and powered by VoiceWP.
  • Inpsyde released Wonolog, a logging library that works with existing php library Monolog.
  • Dave Ross from 10up shared an exploration of project and task estimation. 10up also updated the Restricted Site Access plugin to optimize it for multisite installations.
  • Ana Silva from Human Made dug in to recent changes to their hiring process to foster better diversity within the applicant pool and across the company.
  • Featured partner rtCamp played a big role in the first WordCamp Nagpur, India, including sponsoring and leading a workshop. They’re also sponsoring WordCamp Kanpur.
  • WordPress 4.8 “Evans” came out June 8th, which includes many small improvements focused on end users and developer-related improvements to existing APIs. It always makes us smile to see familiar names from clients and partner agencies on the credits list, including 11 from rtCamp on this one.
  • WooCommerce 3.1 is out, which includes a new CSV importer/exporter and a slew of other minor updates.
  • There are several stories covering the new Gutenberg editor on WP Tavern. Look for more on Gutenberg in the enterprise context shortly from VIP.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“On average, visitors spend 48.2 seconds with pages found through Google search that load with AMP, compared to 35.6 seconds on average with standard mobile pages found through search.”

-Tess Townsend at Recode, on Chartbeat’s latest research on visits to Facebook Instant Articles and Google AMP.

“One of the people familiar with the matter said Facebook is likely to allow users to read 10 articles free before prompting them to subscribe, mirroring the approach of news organizations like the New York Times and the Washington Post.”

-Deepa Seetharaman and Lukas I. Alpert of the Wall Street Journal, on the developing story of Facebook’s emerging news subscription features.

“There are signs that the internet-culture machines are finding ways to make themselves sustainable: YouTube is not shutting down anytime soon, but pre-roll ads weren’t doing the job, and now it has a premium subscription service in order to collect revenue directly from users. The next hubs of internet culture will learn from the mistakes of the past decade, hopefully by doing one of two things: developing a way to collect revenue directly from its audience, like Twitch or Patreon allow now, or by eschewing the notion of a sustainable business at all.”

-Brian Feldman in New York Magazine, on what Tumblr’s financial challenges mean for businesses built on the propagation of web culture.

Featured June Launch: Mother Jones

We’re pleased to welcome 2017 American Society of Magazine Editors’ Magazine of the Year award winner Mother Jones to VIP. Now in its fourth decade, the magazine is a reader-supported nonprofit dedicated to independent and investigative reporting.

Awards and Recognition

Congratulations to Dekode for winning two awards for the campaign they did for Norad, the Norwegian Agency for Development Cooperation, at this year’s Sabre Awards. The campaign won in the Youth Marketing category as well as the In2Sabre innovation prize, for using gamification to teach youth. The same campaign also won the best website award at the European Excellence Awards in Brussels. (Short case study in English: Daron)

Upcoming Events

The first ever WordCamp for Publishers is happening in Denver on August 17-19. It is a community-organized event bringing together folks who use WordPress to manage publications, big or small. This event will empower participants by coaching them on best practices, and encourage collaboration in building open source tools for publishers.

An amazing group of speakers was announced in June. They work with journalists and publications on all aspects of digital publishing. They’ll lead discussions and workshops on a variety of topics, including WordPress publishing workflows, distribution methods, content syndication and tooling, censorship, modular layout design, open-source in newsrooms, and site architecture.

Organizers from the VIP team, its partner agencies, and VIP clients have worked together to plan this one of a kind event. Tickets are still available, but they’re going fast.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

May VIP Roundup

With May drawing to a close, we’re several weeks out from seeing many of you at VIP Workshop, and WordCamp Europe is just days away. See below for the past month’s highlights from across the enterprise WordPress ecosystem and the media and marketing landscape.

We’ve added a signup form below the post to get these updates via email, and please send feedback and notes for next month any time.

Iain, Jason, and Mark (Big Bite Creative) and Anthony (Trew Knowledge) on wheels at VIP Workshop

News and releases
Updates from around VIP, our clients, and our agency and technical partners.

  • The WordPress.com for Google Docs Add-on has had a few updates since its launch in March, including support for categories and tags, and post types. If your team uses Google Docs as part of your editorial workflow, this Chrome extension could save some time. (changelog)
  • Emily Schechter, Product Manager for Chrome Security at Google, gave a talk about the importance of HTTPS at Google I/O, featuring the story of our own extensive rollout.
  • WordPress.com VIP is now Privacy Shield certified under the EU-US and Swiss-US Privacy Shield Frameworks.
  • Human Made shared their company handbook with the world and also released Cavalcade, a “a horizontally-scalable WordPress jobs processing solution.”
  • Inpsyde published a detailed and visually rich look at their company retreat.
  • Alley Interactive updated the Publish to Apple News plugin to version 1.2.7, with minor bug fixes.
  • Recent reader-facing feature updates to VIP clients FiveThirtyEight and The Undefeated include allowing visitors to embed the site’s podcasts via iframe code snippet, and implementation of the Apple metatags for smart podcast promotion.
  • Technology partner Parse.ly analyzed more than 10 million articles published last year to find out which platforms drove site traffic, broken down by topics.
  • WordPress 4.7.5 security and maintenance release and Jetpack 4.9 launched. The latter included new widgets and bug fixes.
  • WordPress 4.8 is expected around June 8-9. VIP customers, check the VIP Lobby for more info related to the release.
  • A hackathon for small businesses in Detroit staffed by volunteer WordPress developers turned in to WordPress.com’s first ever TV ads.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Mobile Ad-Blocking Skyrockets: In developing markets where data costs can be high, users are increasingly blocking ads whenever they can. Nearly 400 million people around the world block mobile ads.”

-TechCrunch coverage of Mary Meeker’s annual Internet Trends presentation. (slides, video via Recode)

“Google Attribution works by integrating with AdWords, Google Analytics and DoubleClick Search to bring together ad data from across Google to give a more complete view of performance. It is based on tech Google acquired when it bought attribution company Adometry three years ago. The machine learning works by determining how much credit to assign each step in the consumer journey – whether a first search or a final click before purchase. It analyses each account’s unique conversion patterns to compare the paths of those who convert with those that don’t, meaning personalised results.”

-Sarah Visard covers the May 23 launch of Google Attribution and related tools at Marketing Week.

“Now, when you click on a Trending topic, you’ll see a carousel with stories from other publications about a given topic that you can swipe through. By making it easier to see what other news outlets are saying about each topic, we hope that people will feel more informed about the news in their region.

-Ali Amahdi and John Angelo at Facebook, on their redesigned Trending results page, which aims to distribute attention on timely topics to a broader set of publishers and views.

“Our interviews with more than 70 social media managers and strategists for the Tow Center for Digital Journalism’s “The Platform Press: How Silicon Valley Reengineered Journalism” found that expensive news distribution strategies aren’t yet yielding enough consistent revenue for publishers to justify the costs or to know whether their strategies are working.”

-Nushin Rashidian at CJR, on the challenges of publishers caught in the crossfire between social media platforms, and the complexity of trying to optimize assets like video to multiple competing specifications.

Featured May Launch: Spotify Jobs

We’re proud to highlight Spotifyjobs.com which launched on VIP in early May. The site integrates several API’s and features vibrant, emotive moving image backgrounds that use focus pulls as a design element.

Awards and Recognition

Congratulations to Big Bite Creative for winning a European Digital Media Award for Best Lifestyle, Sports, and Entertainment app, for their React native/WordPress powered football news app 11versus11.

Upcoming Events: WordCamp Europe

The big event in June – in fact, the biggest event in WordPress history is this year’s WordCamp Europe, with well over 2,000 people expected in Paris. The event opens with Contributor Day on Thursday June 15 where VIP’s Tom Nowell will be helping first-timers take their first steps in core contribution. Then on Friday and Saturday it’s the usual packed schedule of talks and demos, with VIP’s Simon Dickson returning to the stage as an MC. Look out for VIP wranglers Andrea, David (A), Scott, Shannon and Stefan among the army of volunteers.

Speakers at the event will include Rian Rietveld, John Blackbourn, Jenny Wong and Petya Raykovska from Human Made; Adam Silverstein from 10up; and Rahul Bansal from rtCamp. Matt Mullenweg will do his now traditional Q&A on the Saturday afternoon, in the company of Om Malik. And watch out for Automattic’s John Maeda, a big hit at our Napa workshop last month, on why design is often an afterthought – and why designers are to blame.

If you can’t join us in Paris, watch for announcement about the conference livestream in the coming few days; or catch up afterwards at WordPress.tv.

Other Events

  • Technology partner Skyword is hosting brand storytelling conference Forward 2017, June 15, in Boston.
  • Getty Images will be hosting the panel discussion Seeing is Believing: The Power of Re-picturing Stereotypes at this year’s Cannes Lions International Festival of Creativity on June 22 at 4pm.
  • Speaker submissions are now wrapped up for the first WordCamp for Publishers, which will be August 17-19 in Denver.
  • The WordCamp US call for speakers will be open until June 23 at 11:59 EST. The event itself will take place December 1-3 in Nashville, TN.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

April VIP Roundup

Welcome to the first edition of VIP Roundup, your monthly review of news and perspectives from across the enterprise WordPress ecosystem, and the digital media and marketing landscape.

This is brand new, and we want to serve your interests, so please send us feedback anytime to steer it towards what would be most useful for you.

News and Releases
Updates from around VIP and our agency and technical partners.

  • On April 7 we launched our phased rollout of required two-factor authentication, an important step in helping keep your sites secure. 2FA is now required for all users who publish on a VIP site. Thank you to everyone for their cooperation in making this process as smooth as possible.
  • 10up released WP Docker, an open source Docker configuration optimized for local WordPress development. As we previously noted, support for VIP Quickstart officially ended on April 21. If you’re still working on migrating away from Quickstart, WP Docker is a good option in addition to VVV and Chassis. If you have any problems migrating, we’re happy to help.
  • Playbuzz released a new version of its plugin which adds the new Playbuzz Creator feature so editors can easily create Playbuzz items directly from the WordPress post editor.
  • XWP offered a digital treasure hunt they developed as an outgrowth of their new visual identity.
  • 10up Senior Engineer Derrick Koo wrote a step-by-step guide as an easy jumpstart to help anyone who wants to contribute code to the WordPress Core.
  • Automattic, Mash-up Americans, and MIT Center for Civic Media hosted Design and Exclusion, a remote conference focusing on how the design of technology platforms excludes people. All of the talks are archived here.

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Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

The latest moves on the social platforms to address “fake news” include an algorithm update for Google and a broader preview approach on Facebook. Facebook will also invest time to train local newsrooms. Jimmy Wales launched Wikitribune (running on WordPress) this month, as a new model for journalism and publishing. Wikitribune joins a field of new approaches including Jay Rosen’s efforts to launch De Correspondent in the U.S.

“Absent any additional warnings other than the disclaimer, [and] fewer than 1 in 5 people recognized native advertising when they were exposed to it – and these were native ads labeled as ‘sponsored content.”  -A recent Boston University academic paper suggests caution and transparency for publishers experimenting with native advertising.

“…if you write a great story about an event, brand, or person not immediately recognizable, you need to explain what it is and why it matters within four words. More than that, and you’re meandering.”  -Ryan Craggs at CJR looks closely at the art and science of headlines and featured images in social media posts.

“We don’t need bigger numbers, we need saner numbers.” -Josh Topolsky reflects on what’s working with The Outline so far and what all media companies should be focusing on in editorial and advertising.

April VIP Site Launch Spotlight

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This month we highlight Anthony Bourdain’s newly launched online travel guide Explore Parts Unknown. The site features compelling stories, recipes, features, and video snapshots from all of the places Bourdain visits. At launch destinations include Madagascar, Senegal, Hanoi, Korea, Manila, Punjab, London, Rome, the Greek Islands, Istanbul, Vegas, LA’s Koreatown, Montana, New Jersey, Buenos Aires, and Colombia.

Awards and Recognition

  • East Bay Times won a Pulitzer Prize for Breaking News for their Ghost Ship coverage.
  • Agency Partner Hello Design was recognized in HOW’s International Design Annual for their work on #Sonos and #ArtCenter.
  • Technology Partner Sailthru was named to Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.

Upcoming Events

Further ahead: Calls For Speakers have been issued for WordCamp US, taking place in Nashville in December; and the first WordCamp for Publishers, aimed specifically at journalists and publication managers, happening in Denver in mid-August. Proposals for Denver must be received by May 10th; you have until mid-June to submit ideas for Nashville.

Send us your news, events, awards, and other info for the next issue.

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