OneTrust joins the WordPress VIP Technology Partnership program

We are proud to welcome OneTrust PreferenceChoice as a new Technology Partner!

OneTrust PreferenceChoice leads the market with their best-in-class Consent Management Platform (CMP) for publishers, along with universal consent and preference management software focused on delivering privacy-first, customer-centric user experiences to help brands build trust with their audiences.

The market leader in privacy

OneTrust was founded to address the growing challenges surrounding privacy compliance and user experience in an ever-changing regulatory environment. They understand the importance of balancing a user’s experience with the behind-the-scenes processes necessary to secure and protect valuable personal information.

By centering their strategy on these two variables, they’ve built the OneTrust platform serving more than 6,000 organizations today. Looking towards the future, OneTrust’s continued focus will include investing in the R&D team (which makes up nearly half of their global employee base) so their customers can future-proof against tomorrow’s privacy regulations, frameworks, and challenges.

OneTrust PreferenceChoice is recognized by Adzerk as the #1 CMP by market share.

PreferenceChoice

OneTrust PreferenceChoice leads the market with their CMP and consent and preference management software, which enables marketers, publishers, and advertisers to collect, manage, and signal consent and preferences across channels, domains, devices, and martech systems.

The OneTrust platform helps customers operationalize trust in their organizations, and PreferenceChoice focuses on helping marketers balance user experience, transparency, personalization, and first-party data collection with privacy, security, and compliance across global privacy regulations.

With PreferenceChoice, marketers can streamline their user journey, automate compliance, build trust across audiences, and enhance digital experience by providing their users with the power to seamlessly manage their own consent. For more information about PreferenceChoice, visit preferencechoice.com.

“Consent management provides a powerful solution to automate compliance with the many data privacy regulations, like GDPR and CCPA, that continue to pass worldwide and challenge marketers with new privacy, consent, and preference requirements,” said Chet Devchand, Head of Partnerships at OneTrust. “We look forward to our premier partnership with WordPress VIP and driving deeper value to brands focused on delivering a privacy-first, customer-centric experience for their users”.

For more information about the PreferenceChoice and WordPress VIP partnership, please visit https://wpvip.com/partners/onetrust

Botify named a WordPress VIP Technology Partner

We are proud to welcome Botify as a new Technology Partner!

Botify joins our growing group of partners as the first technology partner with proven excellence in enterprise-level SEO. WordPress VIP customers can now rely on a platform that’s built for the size, scale, and complexity of their websites and drive long-term and sustained growth from organic search.

Botify was founded in 2012 by Adrien Menard, Thomas Grange, and Stan Chauvin, three SEO professionals who were executing a range of SEO services for their agency clients. They noticed that the most commonly utilized SEO tactics by brands were focused on keywords and content, while technical SEO strategies — those critical to fully understanding and optimizing a website’s discoverability and indexability — were being neglected.

Noticing this gap, they set out to create a scalable, solutions-oriented platform and full-funnel methodology to address the entire organic search process — from crawling through conversions — to help turn organic search into a performance marketing channel.

Today, Botify offers the largest unified data model, the most prescriptive actions, and the power to automate processes, providing its customers with a complete and modern SEO platform that is faster and more accurate than the alternatives.

As a result, customers benefit from:

  • The most complete picture of their website’s performance in search, powered by a unified data set covering every stage of the search process;
  • The ability to direct search engines to their most critical pages through an  understanding of exactly what pages they are crawling vs. missing;
  • Insight into the exact keywords and phrases that are generating visits – eliminating the guesswork surrounding searcher intent;
  • The recommended actions and alerts to improve and safeguard website traffic;
  • and greater efficiency from automating certain SEO tasks.

Hundreds of the world’s leading brands across ecommerce, media and publishing, travel, technology, and classifieds, including News Corp, GitHub, Clarins, Macy’s, Farfetch, Carvana, RetailMeNot, Condé Nast, Expedia, TUI, Monster, and Glassdoor, partner with Botify to lead their SEO efforts.

“Botify is excited to join WordPress VIP’s growing ecosystem and address the unique challenges that come from managing some of the largest and most highly-trafficked websites in the world. This partnership further supports our mission to ensure that the world’s most valuable content is never hidden.”

Adrien Menard, Co-founder and CEO of Botify

For more information about Botify’s partnership with WordPress VIP, please visit https://wpvip.com/partners/botify

Technology Partner News: Visual storytelling with Google, Setka, and Cloudinary

As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web.

Google Web Stories

Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July.

In addition, the AMP for WordPress Plugin version 2.0 was released today! Get the backstory on those updates from WordPress VIP Gold Agency Partner, XWP.

Content Experience Disruption with Setka

For another way to build critical page building and design workflow into a highly performant WYSIWYG experience in the WordPress Block Editor, be sure to check out the latest from Setka, one of our Featured Technology Partners. Setka CEO Kate Bazilevskaya spoke at the Knotch Pros and Content Connect event in June 2020, sponsored by WordPress VIP. Don’t miss this longform post covering how to be a successful “Content Experience Disruptor” in 2020 and beyond. (It’s also a great illustration of what’s possible with Setka.)

Today we live pretty much all of our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem entirely, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from “EXPERIENCE DISRUPTORS.”

Trends in DAM from Cloudinary

Finding it a challenge to manage hundreds or thousands (or hundreds of thousands) of images, videos, and other media items in your current workflow? Consider a standalone Digital Asset Management (DAM) solution. Cloudinary, another Featured Technology Partner in the WordPress VIP community, covered a range of modern DAM practices and trends in a recent webinar.

Leveraging AI for content prediction or content creation through data interpretation and processing is at the forefront of DAM, promising to help librarians with the entire content-creation process.

Brightcove’s Tips for Virtual Events

Speaking of webinars, putting on virtual events takes technology, commitment, and a great plan that includes success metrics and goals. The marketing team at Brightcove offers this advice, along with an ebook:

Consider the big picture and commit to active engagement. It’s not only about the day your attendees log on and watch live panels or keynote sessions; it’s also about everything leading up to it and everything that follows when it’s all said and done. It’s about curating active engagement through email invitations, social posts, customer calls, press releases, etc. 

Learn from WordPress VIP Customers

When it comes to selecting best-in-class technology integrations for your enterprise content management platform, one great source of inspiration might be WordPress VIP customers. Read our first ever Technology Integrations Report to find out what our customers find most useful in key categories including Personalization, Business Intelligence, and Digital Asset Management.

Words Matter

One more thing: A thoughtful post from a Sailthru series amplifying BIPOC voices, on cultural appropriation, stereotyping, and racism in digital advertising and marketing.

Cultural appropriation was the result that came from running ads that said things like “It’s lit” while not showing any African American people. It’s an old American story to profit from parts of Black culture without reference.

Ready to learn more about the WordPress VIP Technology Partnership program? Read about all our partners, or get in touch to become a partner today.

Introducing new Silver agency partner 45Press

We are so excited to welcome 45Press as a WordPress VIP Silver agency partner!

Established in 2012, one of 45Press’ early projects involved converting hundreds of websites from a popular CMS to WordPress. While the undertaking was risky for a brand new agency, failure was not an option. The team worked nonstop over the next few months to complete the project, delivering it ahead of schedule, and with great satisfaction from the client.

Over the next few years, the 45Press team grew to include front-end, back-end, and full-stack developers, as well as UI/UX responsive design specialists. Their clientele evolved from entertainment and media companies to include clients in government, education, and Fortune 500 companies.

To date, the team has completed thousands of projects, including: custom themes and plugins, WooCommerce stores, custom API integrations, and re-platforming services. Some of 45Press’ current and past clients include Sony, Ticketmaster, Disney, United States Congress, Trusted Media Brands, United Way, Boost Mobile, and Universal.

This map is part of an interactive site experienced 45Press created for Grammy award-winning musician Diplo

The founders attribute much of their growth to their roots in the midwestern U.S. city of Youngstown, Ohio. As a city known for Italian food, boxing, football coaches, and steel, it’s that Youngstown work ethic and drive that motivates them to deliver superior customer service, alongside a product that is above and beyond their customers’ expectations. Their motto is, “Providing Madison Ave talent with Main Street customer service.”

“We’re very excited to join the WordPress VIP partner program. In our view, it’s the equivalent of being called up to the New York Yankees. We’re excited to see what we can build together as one team.”

– Founder and President, Joel Kendall

For more information about 45Press’ partnership with WordPress VIP, visit https://wpvip.com/partner/45press

Welcome Aleph, a new Silver agency partner

We are proud to welcome Aleph Incorporated as a new agency partner!

Over almost two decades of web development, Aleph’s band of creative misfits has worked to bring WordPress to enterprises of all shapes and sizes.

Aleph’s approach to client work focuses on content and context, meaning they tailor the technology to fit what is being communicated, not the other way around. They revel in a scrappy, small-team culture that brings together a diversity of opinions, backgrounds, and skillsets. Aleph’s staff takes real ownership of each client project. Above all else, they seek to cultivate longevity in both their web projects and client relationships.

Clients who work with Aleph have immediate access to a trove of experience across industries, technologies, and trends, supported by years of demonstrated success for huge brands, renowned design firms, and vital nonprofit causes, among others.

Their developers have built everything you can imagine with enterprise WordPress, from large-scale publishing platforms for media organizations like KQED, to communications and recruiting portals for Airbnb, and even a SaaS platform to help small municipalities with efficient waste management called Recyclist. As true user interface experts, Aleph’s devs often pair WordPress with stunning design and cutting edge front end frameworks to deliver superlative, design-driven experiences.

“It’s a huge plus for both us and our clients to have such close ties with WordPress VIP. Knowing we can offer this caliber of a platform to our largest clients, and that we can work directly with WordPress VIP to address our clients’ needs, is a great thing.”

–  Matt Glaser, Founder

For more information about Alpeh’s partnership with WordPress VIP, please visit https://wpvip.com/partners/aleph

The Code Company is now a Silver Agency Partner

We are proud to welcome The Code Company as a new Silver agency partner!

Established in 2010, The Code Company quickly earned a reputation within the Australian publishing industry. They’re known for scaling WordPress to provide solutions for complex business problems that other agencies found challenging.

Over the last decade, The Code Company has continued to specialize, working exclusively with WordPress and mid-market niche and specialty publishers in Australia and the United States.

The company has a cross-functional mix of developers. Together, the team brings expertise in data and content migrations, technical scaling and optimizations, ad tech, and content distribution strategies.

Replatforming and data migrations to WordPress within a business improvement process is a particular strength of The Code Company. The company takes an agile approach to working with its clients. They recognize each client relationship as a partnership in a broader cultural and change management strategy.

The Code Company is not only responding to changes in the publishing industry but leading the way forward. To maximize readership and revenue, they focus on membership and subscription models in addition to the personalization of both content and advertising.

Some of The Code Company’s current and past clients include Bauer Media, Mumbrella, Woolworths Supermarkets, The Australian Federal Government, FTI Consulting, Nine Entertainment Corporation, Private Media, Pedestrian Group, REA Group and The Squiz.

“It’s a great time in our company’s growth to become a WordPress VIP Agency Partner. Some of the biggest media and publishing sites we work with can benefit from the WordPress VIP platform, which powers some of the largest sites around the world. It’s a natural fit for us.”

– Founder and Managing Director, Ben May

For more information about our agency partner program, please visit https://wpvip.com/partners/agency-partners/

Oovvuu named a WordPress VIP Featured Technology Partner

We are proud to welcome Oovvuu as a new Featured Technology Partner.

Oovvuu is the newest addition to our group of partners demonstrating excellence in implementing best-in-class solutions for WordPress at scale. This Australian media tech “scale-up” provides the market-leading platform to seamlessly embed videos in news articles, supporting publishers’ goals to drive traffic, increase engagement, and improve monetization.

Oovvuu was founded by journalists-turned-entrepreneurs with the three-fold mission of:

  1. Putting a contextually-relevant video in every article in the world;
  2. Delivering trusted news to a billion people; and
  3. Creating an advertising model to sustain journalism in the 21st century.

Launched in Sydney in late 2014, Oovvuu has partnered with hundreds of broadcasters and publishers (including Reuters, Bloomberg, The Associated Press, The Guardian, and Australia’s Seven West Media) to distribute reliable news to millions of people worldwide daily.

News video consumption is exploding worldwide, yet the news industry faces increasing headwinds. Oovvuu’s focus is on building a consortium of trusted publishers and broadcasters and lasting success for the industry. The outcome of that is a safer, more trusting world for billions.

Oovvuu uses world-leading proprietary machine learning technology to read news articles, watch videos, and recommend matches. Their technology is designed to fit into the workflow of busy newsrooms and to put the power in the hands of journalists to improve news reporting.

At Media24 of South Africa, Oovvuu grew traffic by 30x and engagement 26x in seven months, leading to significant revenue gains in their video strategy.

“Oovvuu is built by journalists for journalists. Like WordPress VIP, we recognise publishers and broadcasters have public trust and a burning passion to report the news. We built the tech that binds them together and now we are focused on working with the WordPress community to bring our common mission to the world.”

Oovvuu Founder Ricky Sutton

For more information about Oovvuu’s partnership with WordPress VIP, please visit https://wpvip.com/partner/oovvuu and https://oovvuu.com/news/

Announcing the expansion of the WordPress VIP Technology Partnership program

We’re pleased to announce WordPress VIP is expanding our Technology Partnership program!

Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories.

WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business.

Benefits for WordPress VIP customers

WordPress VIP’s enterprise marketing customers understand the value of WordPress as both a content management platform and a central element of the digital experience. The interoperability of WordPress enables integrations with a broad range of products and services, including providers of tools for personalization, business intelligence, digital asset management, and more from the marketing and publishing technology ecosystem.

Our Technology Partners provide best-in-class solutions, with WordPress integrations developed and maintained based on best practices and guidance from the WordPress VIP team. Together, we deliver performant, secure, and stable applications that enable our customers to carry out digital transformation.

New Featured Technology Partners

We’ve announced several new Featured Technology Partners in 2020, including Digital River for global e-commerce solutions, OneSignal for push notifications at scale, and Cloudinary for digital asset management and editing inside WordPress.

We will announce several more new partners in this tier soon, including solutions for machine learning, video syndication, and customer journey mapping.

More solutions from the WordPress community and beyond

Today, we’re also announcing the launch of an additional tier of Technology Partners, including popular solutions from the WordPress community and new products from exciting startups. Here are a few examples:

  • Remixd Voice: Remixd instantly turns text content into audio, making it listenable, discoverable, and opening up new distribution and revenue channels for publishers.
  • Firework: Firework brings short-form video content from professional creators to the article page, driving audience engagement for publishers and brands.
  • MultilingualPress: The enterprise solution for publishing a website in multiple languages on WordPress, from Inpsyde, a WordPress VIP Gold Agency Partner.

Benefits for Technology Partners

The expanded program provides all our Technology Partners the opportunity to work on product strategy and marketing alongside WordPress VIP. Our Featured Technology Partners participate in additional account mapping and co-selling to help grow the enterprise WordPress ecosystem together.

Key criteria for all Technology Partners include a clear product story that maps to enterprise customer needs and go-to-market capabilities. We closely vet every partner to identify companies with the resources and expertise to support our customers using WordPress at scale.

“WordPress VIP delivers transformational results for brands who require best-in-class digital experiences,” said CEO Nick Gernert. “We’re excited to welcome new technology partners alongside our existing integrations to help us deliver on the growing demand for sophisticated implementations of enterprise WordPress.”

For more information on all our Technology Partners, and to find out more about joining our growing program, please visit https://wpvip.com/partners/technology-partners/

Postlight is now a Silver agency partner

We are proud to welcome Postlight as a new agency partner!

Postlight is a team of top-tier engineers, product managers, and designers who help large companies modernize and upgrade their organizations, starting with software. They ship beautiful platforms that scale and succeed, and they do it on time.

The agency’s success comes down to the sum of its people. From day one, they committed to building a place where people who love their craft want to come and grow. They hire incredible talent and do everything they can to foster a collaborative, supportive environment where everyone can do their best work. As a true product partner, Postlight assembles experienced interdisciplinary teams for every client project, working closely to make the client’s vision real.

This approach to client work begins at the top: Postlight’s partners are both experienced entrepreneurs and thought leaders. They speak plainly about what it takes to build great digital products, and they produce platforms that change the industry.

Postlight has shipped products for major investment banks, national media names like Vice and Bloomberg, and NGOs including climate change startups and non-profits. They specialize in platform architecture, product design, and product strategy and are eager to work with their clients’ most complex business problems.

To get there, they’ve leaned on a few primary principles. First, they ship early and often. Great software comes from iteration, learning, and refinement. They ship code on a constant basis, giving stakeholders something real to track. Second, they don’t reinvent the wheel. Their software decisions are pragmatic. The goal is simply to get something in a user’s hands faster. Third, beautiful products are usable products. They start by understanding your user — who they are, what they believe, and what their motivations are — then craft and refine an experience they’ll love to use.

“As a WordPress VIP Silver Partner, Postlight can better serve our enterprise clients, who need a bullet-proof WordPress platform that scales.” — Gina Trapani, Managing Partner

For more information about Postlight’s partnership with WordPress VIP, please visit https://wpvip.com/partner/postlight/

Athletics named a Silver agency partner

We are proud to welcome Athletics as a new agency partner! Athletics is an independent creative studio working at the intersection of strategy, design, and technology. They’re best known for designing contemporary brand identities and online experiences for clients like IBM, The Pulitzer Prizes, MoMA, and Major League Soccer.

Creative conspirators

Founded in a former boxing gym in Williamsburg, Brooklyn in 2004, Athletics began as a collective of independent designers led by Matt Owens and Jason Gnewikow, who linked together to suit the needs of their particular projects and entrepreneurial ventures. Today, with a team of nearly 30 designers, coders, strategists, writers, and producers, led by a partnership that includes Malcolm Buick, Jameson Proctor, and Christopher Kissock, that entrepreneurial spirit endures.

In addition to their client work, Athletics develops its own products, platforms, and stories — from boutique hotels (The Graham & Co) to fragrance lines (Carlen Parfums) — seeking out opportunities to invest in and build brands with creative conspirators from Brooklyn to Berlin. Counting among its ranks New Yorkers, musicians, Scotsmen, skateboarders, Aussies, perfumers, and gardeners, the Athletics team brings a world of interests and experiences under one roof, while remaining united by the belief that good design can contribute to a more intelligent, optimistic world.

From entrepreneurs to enterprise

Guided by the principle that good design should inspire meaningful change, Athletics partners with entrepreneurs like Hubble, Elysium, and VTS to turn ideas into sustainable businesses, and helps industry leaders like Citrix, Google, and Viacom adapt to the demands of modern culture and commerce. Whether conceiving a brand name and strategy for CodeNation, a tech education non-profit, or designing and developing a cutting-edge editorial website for The Counter, an investigative newsroom focused on food, Athletics aims to build and engage audiences, cut through the visual clutter, and hold compelling conversations on behalf of its clients.

In 2019 alone, the studio launched an energetic brand identity for Nashville Soccer Club, a powerful editorial platform for workflow digitization company ServiceNow, a generative financial health visualization system for Banked, and multiple IBM sub-brands, including Security, Garage, and Developer.

Empowerment at scale

“We adopted WordPress as our CMS of choice several years ago. There were several reasons for this but by far the most important has been our ability to empower our clients with the solutions they need to realize opportunities and solve challenges with WordPress.

From our perspective, WordPress VIP embodies this promise of empowerment at scale for publishers and the enterprise.”

— Jameson Proctor, Partner and Executive Digital Director, Athletics

For more information about Athletics’ partnership with WordPress VIP, please visit https://wpvip.com/partners/athletics.

Launching a global ecommerce platform for OKdo

OKdo case study decorative image

Recently, we teamed up with our Silver agency partner Box UK to help OKdo launch a new, revenue-generating business line in less than eight months.

OKdo is a purveyor of technology products, focused on the rapidly-evolving single board computing (think Raspberry Pi) and internet of things (IoT) markets. OKdo was looking for a holistic technology platform to get their products in front of new customers as quickly as possible.

Flexibility at scale

After a three-month bidding process, OKdo selected Box UK as their development partner. With years of experience collaborating on complex WordPress implementations at scale, Box UK knew WordPress VIP was the perfect platform to power the end solution.

Because time was of the essence, the agility of this new platform (and its development) was key. OKdo also needed an e-commerce solution that would play nicely in multiple languages and currencies, as well as an adaptable architecture that could integrate seamlessly with third-party applications like NetSuite.

Thanks to the inherent flexibility of WordPress, the enterprise infrastructure of WordPress VIP, and the scalability of WooCommerce, we were able to deliver OKdo a multi-site, multi-language, and multi-currency ecommerce system in just under eight months.

Certainly from my perspective, WordPress has been a great success—with WordPress VIP giving us that enterprise-level of assured quality on top.

— Adrian Goodman, Global Digital Product Owner

Key results

  • Launched a new product line in eight months
  • Multisite installation powering sites in 6 languages
  • Modular architecture with third-party integrations
  • Enterprise ecommerce using WooCommerce
  • Compliance with global trade and tax regulations

Learn more

To learn more about this project, please download the OKdo case study PDF. And if you have any questions, simply get in touch!

Note: This post is part of a series providing downloadable summaries of WordPress VIP case studies. For a complete list of these summaries, click here

OneSignal named a WordPress VIP Gold Technology Partner

OneSignal joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. OneSignal is a leader in push notifications with 70% of the web market and supports more than 900,000 developers. Delivering more than 6 billion messages each day, their solution has been implemented on more than 100,000 active WordPress sites. Their mission is to empower effective communication to help great ideas scale.

Founded in 2012 as a mobile app development company, founders George Deglin and Long Vo first started off as mobile game developers but ultimately transitioned into creating OneSignal after other push notification vendors couldn’t fit their needs. With OneSignal, Y Combinator alums George Deglin and Long Vo have built a powerful solution to help marketers and developers around the world.

“Since deploying OneSignal, push notifications have grown into Future’s third-largest traffic source, delivering millions of sessions a month to our publications.”

– Matt Greenwood, Audience Development Executive at Future PLC

OneSignal is the market-leading solution with an infrastructure that already supports over 850,000 notifications sent per second, every day. They provide enterprise-grade tools that help grow and retain audiences for multiple verticals. Trusted by companies like USA TODAY Sports Media Group, Product Hunt, and Future PLC; they’re the provider of choice for anyone looking for a best-of-breed customer engagement platform.

“WordPress support has always been a focus. Our objective is to deliver intuitive, easy-to-integrate messaging tools, so partnering directly with WordPress VIP is a natural fit to help great content to scale.”

– George Deglin, OneSignal CEO and co-founder

For more information about OneSignal’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Weidenhammer named a Silver agency partner

We are proud to welcome Weidenhammer as a new Silver agency partner!

Weidenhammer was formed in 1978 to help clients with Information Technology. Over 12 years ago, Weidenhammer’s agency arm started building websites on WordPress to better serve their clients’ needs.

Today, Weidenhammer builds incredible enterprise-grade web experiences – and has a blast doing it. They pay attention to the subtle design pinstriping and extra functionality that sets websites apart. Their team brings a ton of knowledge, experience and tech-nerdiness to every project. They get a kick out of solving crazy hard problems and achieving what their clients thought wasn’t possible.

“In combining tech knowledge with creativity, our team views our work as a craft. We take tremendous pride in what we build for our clients.”

– Jeremy Jones, Director of Interactive and Marketing

Weidenhammer’s strengths include all aspects of digital marketing including strategy and discovery, comprehensive website audits and roadmaps, SEO, PPC, email, and social. They provide dedicated WordPress development, custom theme development, responsive design, UI/UX planning and design, and progressive web apps. With extensive eCommerce experience, they can provide content/data migrations from other platforms, API development, and integrations, as well as continuous website maintenance and enhancement.

For more information about Weidenhammer’s partnership with WordPress VIP, please visit https://wpvip.com/partner/weidenhammer/.

Digital River named a WordPress VIP Gold Technology Partner

The Digital River team in Minnetonka, Minnesota.

We are proud to welcome Digital River as a new WordPress VIP Gold Technology Partner!

Digital River joins our growing group of partners with proven excellence implementing WordPress at scale. Digital River is now WordPress VIP’s first single-solution, global payments partner, bringing a unique and unparalleled value for our clients.

For more than 25 years, Digital River has been an innovator in the world of ecommerce. With its API-powered solutions, Digital River is laser-focused on offering clients the ability to cut through the ever-growing complexities and risk of expanding their commerce globally. Its unique seller of record model allows Digital River to take over key financial elements of an online sale, including payments, taxes and compliance. Clients can focus on growing their business, while Digital River focuses on keeping it secure.

With 20 local acquirers, more than 70 payment methods worldwide and 46 currencies supported, Digital River helps clients sell direct to customers, whether they live around the corner or around the world.

“Ecommerce offers a world of opportunity, and with that comes challenges. Our passion is helping brands focus on building exceptional ecommerce experiences, while we take on the back-office complexities that tend to keep ecommerce teams up at night,” said Digital River’s CEO, Adam Coyle. “Within the WordPress VIP ecosystem, Digital River provides clients unparalleled scale, security, performance and flexibility.”

For more information about Digital River’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Modern Tribe named a Silver agency partner


We are proud to welcome Modern Tribe as a new agency partner! Modern Tribe is one of 33 agencies in this exclusive group with proven excellence implementing WordPress at scale. They are also the founders and creators of The Events Calendar, the number one adopted, selling, and grossing WordPress events management framework.

Modern Tribe is a digital agency that specializes in the design and development of industrial-strength WordPress implementations. Huge networks, heavy traffic, complex integrations, custom plugins—brands seek out Modern Tribe when they need to inject enterprise capabilities into the world’s most user-friendly content management system (WordPress!).

Comprised of 130+ strategists, designers, engineers and project managers, the Modern Tribe team is fully remote and brings together multi-disciplinary problem-solvers who use design and technology to solve sticky business challenges for the world’s leading brands.

From websites to applications, custom plugins to robust publishing platforms, Modern Tribe designs and engineers individual touchpoints with a focus on interconnectivity. Their recent projects include a new university-wide web platform for Boise State, development of the BigCommerce for WordPress plugin, and a custom learning management system and ecommerce platform for Australia’s “Renovation Queen” Cherie Barber.

“When it comes to infrastructure, there’s no single ‘right solution’ for our breadth of customers. It’s important we have a range of partnerships, and WordPress VIP provides a platform that supports more of the custom solutioning that we offer our clients.”

– Reid Peifer, Partner and Chief Creative Officer

For more information about Modern Tribe’s partnership with WordPress VIP, please visit https://wpvip.com/partner/modern-tribe/.

Award-winning agency Upstatement is now a Silver partner

WordPress VIP is excited to welcome our newest Silver agency partner: Upstatement!

Upstatement is a design and engineering studio that builds content creation tools to power valuable user experiences. Drawing on its founders’ deep backgrounds in news and media, Upstatement empowers clients with bespoke content strategies, user experiences, and tools that achieve results. The agency has won Webby Awards three years running, and was named one of FastCompany’s most important design companies of 2019.

Founded in 2008, based in Boston, and with 43 employees in five cities, Upstatement works with clients all over the country following an agile process and unique dedicated staffing model.

With over a decade of expertise building digital products for enterprise scale, Upstatement has built flagship websites for brands like Tito’s Vodka, Moms Demand Action, PBS Newshour, MIT, and many others.

The agency also pioneered the use of responsive design (with the original website for The Boston Globe) and decoupled WordPress (Harvard Graduate School of Design). What’s more, their open source templating tools are in use on some of the biggest WordPress sites out there, from the Obama Foundation to Spotify.

“We’re excited to work more closely with WordPress VIP to help our clients build the best experiences out there.

Editors and writers are users too. We’re looking forward to helping push the envelope in terms of the content creation tools available to our clients.”

– Mike Swartz, Principal and Founder

To learn more about Upstatement and our partner program, visit wpvip.com/partner/upstatement

CemtrexLabs named a WordPress VIP Silver agency partner

WordPress VIP has added CemtrexLabs to our Featured Agency Partner program. CemtrexLabs is one of only 30 partners in this prestigious group and the first agency partner with full-stack virtual and augmented reality (VR, AR & MR) capabilities.

Cemtrex, Inc. (CETX) is a diversified technology company that’s driving innovation in a wide range of sectors, including smart technology, virtual and augmented realities, digital technology solutions, industrial solutions, and intelligent security systems.

The CemtrexLabs team, made up of artists, designers, and engineers, has helped some of the world’s leading brands, such as Cartier, Live Nation, Essence, and W Magazine, create engaging experiences and elevate their presence in their industries. CemtrexLabs offers expertise in user experience and interface design, data migrations/replatforming and web, mobile, AR/VR development.

CemtrexLabs has built a reputation as an award-winning agency that has built products for global brands over the last decade. We look forward to joining the WordPress VIP community of partners to collaborate and help brands digitally transform their strategies and products.”

– CEO and Chairman Saagar Govil

For more information about CemtrexLab’s partnership with WordPress VIP, please visit https://wpvip.com/partner/cemtrexlabs/

WDG named a Silver Agency Partner

WordPress VIP has added WDG to our Featured Agency Partner program. WDG is one of only 30 partners in this prestigious group, and the only agency in Washington D.C. WDG is renowned to its local community as an expert in the digital and strategy game and pushes boundaries to expand digital capabilities.

WDG is a digital agency that builds solution-focused and user-centered websites for their clients, both locally in the epicenter of Washington D.C. and globally. The core of WDG is a multi-disciplinary, multi-cultural team unified in a collective vision to deliver digital experiences with a human touch.

WDG partners with major clients to help fulfill key strategic initiatives. Recent work includes Treliant, National Association of Manufacturers, United States Institute of Peace, and American Red Cross.

Though a Silver Agency Partner, WDG is a golden example of a responsive and quality team that strives for well-informed, practical, and bold delivery in all aspects of the digital experience. At the helm of each client’s digital experience is a holistic strategy WDG continuously refines until it is right.

“In today’s fast-paced, technology-driven society, clients seek more – not just faster or bigger. They are looking to connect with creative agencies on a far deeper level. The agency world is no longer a transactional business but a partnership model.

This is not only true with our clients but with WordPress, and WordPress VIP. It’s a true partnership to successfully deliver flexible and scalable solutions to all our clients.”

– WDG CEO Ab Emam

For more information about WDG’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/wdg

Umbrella IT named a Silver agency partner

Today we welcome Umbrella IT to the WordPress VIP Featured Agency Partner program. Umbrella IT (UIT) is one of only 30 partners in this prestigious group and the first (and only) agency hailing from the Commonwealth of Independent States. 

Umbrella IT is a global IT market player focused on the media, retail and fintech industries undergoing rapid digital transformation. Founded in 2009, UIT provides award-winning web and mobile development and IT consulting for clients in 18 countries.

UIT offers both consulting services and hands-on assistance selecting the best possible solutions to bring a client’s vision to life. For over 10 years, clients have chosen UIT to be sure to get a partner who is able to cover any IT product development functions within their industry.

A crucial part of UIT’s approach is to work extremely closely with every client, often augmenting client teams when necessary. And in addition to the traditional crew of developers, QA professionals, and designers that guide each project through its various stages of development, UIT also bring in their technical and business supervisors to help clients quickly and efficiently develop their initial ideas into a final product.

Today belongs to those who are the first. In IT’s race against time, It’s necessary to respond faster than competitors. That’s why Umbrella IT focuses on a high speed of business development based on a weekly number of thoroughly tested hypotheses.

Partnering with global leaders like WordPress VIP will increase our competitive edge and help us bring exceptional products to market for clients within every industry.”

– Stanislav Meshkov, CEO of UIT

For more information about Umbrella IT’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/umbrella-it

Featured Partner Program expands to MENA with addition of Asquared

Ant Ekşiler (CEO) and Aykut Yılmaz (CMO) founded the first WordPress-centered agency in Turkey

Asquared is the newest addition to our Featured Agency Partner program! Asquared is one of only 30 partners in this prestigious group and the first agency in the MENA (Middle East and North Africa) region.

Asquared is the leading WordPress agency in Turkey serving international clients all over the world. They build award-winning digital platforms using WordPress that are fast, flexible, and scalable thanks to enterprise integrations with excellent user experience.

We are great problem solvers, mostly because of our experience with a large number of clients.

– Ant Ekşiler, CEO of Asquared

Notably, Asquared is also the only featured partner with a Premium WordPress Themes brand, Fuel Themes, which reaches over 45,000 customers across the globe and recently joined the WooCommerce official store.

Ant Ekşiler, CEO of Asquared, explained, “A premium theme business allows us to reach a larger variety of customers faster which in turn improves our design and user-experience process for our enterprise customers. We are great problem solvers, and it’s mostly because of our experience with a large number of clients.”

A selection of Asquared’s enterprise WordPress clients

“As a part of the growing enterprise WordPress community, we’re excited to be selected in this partnership program with WordPress VIP. As an agency partner, we are thrilled to be given this opportunity to better serve our clients with the collective knowledge of WordPress VIP and other partners,” he added.

For more information about this partnership, please visit https://wpvip.com/partner/asquared/.

YIKES, Inc. is now a WordPress VIP featured partner

WordPress VIP has added YIKES, Inc. to our prestigious Featured Agency Partner program. YIKES, Inc. is one of only 30 partners in this group and the first women- and LGBTQ-owned partner agency.

Founded in 1996 as a sustainable, ethics-based business, YIKES, Inc. is a Pennsylvania Benefit Corporation and a certified B Corporation whose experience includes delivering technology-based solutions for nonprofit and civic organizations such as The City of Philadelphia, Children’s Hospital of Philadelphia, and the University of Pennsylvania.

Specializing in WordPress development and design since 2010, YIKES, Inc. builds robust custom themes and plugins, web-based applications, eCommerce solutions, API integrations, content migration from legacy systems, plus more.

Their projects range from informational sites to complex web applications. The founders pride themselves on their outstanding quality of work, professionalism, and unsurpassed customer service.

“We are thrilled to be the first Women, LGBTBE and B Corp-certified agency accepted into the WordPress VIP Agency Partner Program. As long-standing, active members of the WordPress community, we love bringing our years of WordPress design and development expertise to WordPress VIP clients,” said Tracy Levesque, Co-Founder/Co-President of YIKES, Inc.

For more information about this partnership, please visit https://wpvip.com/partner/yikes/.

Featured partner program expands to France with Be API

WordPress VIP has added Be API to our exclusive Featured Partner program. Be API (as in, don’t worry, Be API) is one of only 30 partners in this group, and the first partner agency in France.

Since its creation, the agency has been a pioneer in industrialized WordPress projects and worked hard to democratize the professional use of WordPress in France. As active core contributors, the Be API team has created several plugins (Simple Tags, Simple Image Sizes) and helped co-translate WordPress into French.

As developers, technical architects, DevOps, sysadmins, project managers, SEO consultants, web analysts, and UI and UX designers, Be API’s expertise is rooted in 4 key areas:

Strategy & Design: audits, personas, tests and UX/UI design
Development: WordPress themes & plugins, page builder & Gutenberg
Industrialization: architecture, cloud, devops & interoperability
Run: maintenance, performance monitoring & customer support

Our experience and our expertise in the WordPress ecosystem are unique in France and allow our customers to gain considerable time in their projects by making the right choices.

-Amaury Balmer, CEO of Be API

Be API is celebrating its 10th anniversary this year: since 2009, the agency has helped more than 200 clients and created more than 250 WordPress implementations. Over the last decade, the agency has created some of France’s most ambitious WordPress projects, such as site factories for BNP Paribas, a security-focused project for Dassault Aviation, and high traffic platforms with Free.fr.

Joining the WordPress VIP program allows the agency to offer a unique platform, meeting the most demanding business needs while maintaining strong agility and creativity.”

-Amaury Balmer, CEO of Be API

For more information about Be API’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/

Bringing Xbox to the block editor

Reaktiv CEO Josh Eaton gives talk at Big WP SF on using custom Gutenberg blocks for Xbox
Josh Eaton, CEO of Reaktiv, presented at BigWP about building custom blocks Gutenberg blocks for Xbox and Microsoft

The block editor, part of the project known as Gutenberg, is one of the biggest changes to WordPress core software in over a decade and a half. It brings unprecedented agility for enterprises to customize media-rich content directly within the WordPress editor.

WordPress VIP featured partner agency Reaktiv recently worked with Xbox to build custom blocks that leverage Xbox’s existing design components to streamline workflows. Together, these new blocks reduce manual effort, speed up time to publish, and deliver a better user experience.

The day of BigWP SF, Reaktiv CEO Josh Eaton was celebrating Xbox’s successful launch on Gutenberg. In his presentation, Josh walked attendees through Reaktiv’s approach to implementing the block editor on four of the entertainment company’s regional sites.

So far, the project includes eight new custom blocks, including Countdown timer which adds a stopwatch-style ticker alongside sale items and automatically eliminates the entire post once the deal has expired.

Josh shared his biggest piece of advice for transitioning to the new block editor: iterate, iterate, iterate. With an enhanced ability to sync styling in the front and back ends, Gutenberg facilitates new processes that were previously impossible (or at the very least, cumbersome) in the old editor. If you’d like to explore what’s possible for the block editor in your organization, please get in touch.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP SF November 2019 playlist.

How implementing dark mode in WordPress boosted 9to5’s sites

At BigWP, 10up president Jake Goldman demonstrated two ways to enable dark mode support

WordPress VIP Gold agency partner 10up recently worked with media company 9to5 to add light and dark mode support to its most popular sites, including 9to5Mac and 9to5Google. Jake Goldman, founder and president of 10up, took the stage at BigWP SF to discuss the project and provide a practical primer on supporting native, OS-level dark and light settings.

As of this year, all major operating systems and browsers have begun to support the ability to view different display modes (light and dark), based on user preference.

Beyond aesthetics, dark mode is a contributing factor in improving accessibility for users who suffer from eye strain or other vision difficulties. Additionally, enabling dark and light mode options empowers users to personalize their experience with your content–which can improve engagement.

The good news? Dark mode is relatively easy to enable. It took 10up only about 30 people hours to set up five sites on the 9to5 network that shared an overarching layout.

In this talk, Jake walks through two approaches to achieve similar results. First, a CSS path to deliver content in light or dark mode based on a user’s predefined settings. Next, a JavaScript method to allow users to toggle between light and dark mode on their own, which defaults to user device settings.

BigWP is our enterprise WordPress event series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP SF November 2019 playlist.

Webinar: Gutenberg for enterprise

The new WordPress block editor, known as Gutenberg, is the biggest change to the software in over 15 years.

Gutenberg introduces a brand new editorial interface designed to help cross-functional teams publish content better, faster, and leaner than ever before.

Yet few enterprises have realized the full extent of its capabilities.

Let’s change that.

Details:

This webinar, led by WordPress VIP featured partner Big Bite, showcases examples of how the block editor can implement design systems in custom blocks that streamline content creation.

The presentation is ideal for developers, marketers, project managers, and content creators who want to discover how blocks can help enterprise brands increase efficiency and accelerate workflows.

You will:

  • Learn the capabilities of the new WordPress block editor
  • Study real-life examples of custom publishing workflows that boost efficiency
  • Discover how custom blocks could improve your organization’s production capacity
  • Access a live Q&A with Big Bite design and development experts

Presenter: Jonny Waters, Big Bite

As head of design, Jonny leads on all of Big Bite’s creative direction and design standards. With 10+ years of experience in design and front end development, specifically complex UX processes and techniques, Jonny has a strong commitment to quality and continuous improvement — which he dedicates to improving the effectiveness of design in the WordPress community.

WordPress VIP welcomes Skylab as a Silver Agency Partner

Today, WordPress VIP welcomes a new addition to our exclusive Featured Agency Partner program: Skylab. Based in Manchester, United Kingdom, Skylab specializes in creating innovative digital products and services for some of the biggest names in sport.

Leading the pack in digital transformation

Skylab’s approach centers on collaborating with clients on their long-term digital transformations and evolutions. Their team has devised strategies and solutions for sports clubs such as Manchester United and Manchester City. Their Formula 1 client roster includes Aston Martin Red Bull Racing and Scuderia Toro Rosso. They’ve also worked with national associations such as England Athletics, Swim England, England Golf, UK Coaching and the British Paralympic Association. Their expertise extends to world federations as well, such as ITTF (Table Tennis), AIBA (Boxing), ICF (International Canoe Federation), FIFA and the International Olympic Committee.

The agency has won numerous awards for their work. Earlier this year, the UK’s Department of International Trade chose Skylab as an “Export Champion.” In 2015, Creative England recognized them as a top 10 “Future Leader” out of a field of over 500 businesses.

A world-class partnership

“Skylab has built an enviable reputation as one of the top international digital agencies in sport. We are looking forward to joining the WordPress VIP family. Together, we’ll bring highly innovative digital strategies and products to the enterprise WordPress space.”

– Skylab CEO Nigel Collier

For more information about the Featured Agency Partner program, or if you believe your agency is a good fit, please visit wpvip.com/partners/agency-partners.

Data visualization using custom map types

WordPress VIP collaborates with our featured partners to deliver unparalleled digital experiences for our clients. A recent interactive mapping project with Alley and the Henry J. Kaiser Family Foundation demonstrates what’s possible when we collaborate on forward-thinking implementations of enterprise WordPress.

The initial migration

The Kaiser Family Foundation (KFF) is a non-profit which focuses on delivering free, trustworthy, non-partisan content relating to national health issues. They are a leading source of data and analysis that a wide array of publications and researchers use to inform their own reporting.

WordPress VIP first teamed up with Alley in 2012 to help KFF unify all their legacy content and sites on a new platform. This undertaking required migrating 20 years’ worth of data (spanning nearly a dozen data sources) to WordPress.

Together, the team identified several success metrics for KFF’s new platform. First, it needed to improve user experience. Second, it must scale the ways people can access their work. Third, it should increase efficiency, and fourth, reduce costs. Finally, the platform also needed to evolve with the digital landscape for years to come. You can read more about the success of that initial project in this case study.

Alley’s data visualization solution

In 2018, building upon the success of that migration, KFF approached Alley with a challenge. The foundation needed a way to display state-level data on a map. They also requested an accompanying table, in a format that was easy to use. Furthermore, it should be embeddable within posts across their WordPress site.

A screenshot of the Kaiser Family Foundation data map, "Status of State Medicaid Expansion Decisions"

KFF is now rolling out this application for use in posts, issue briefs, and fact sheets across the site. At its core, it’s a novel and engaging way of displaying information. It’s also a lightweight replacement for an older, heavier, and less flexible application. And there’s even more in store. Plans are in the works for a second phase of the embeddable maps project. Next on the docket is adding new functionality and refining existing features.

Alley put together an excellent post outlining the technical details of the project. Is your organization looking for a creative and powerful way to display large amounts of data? If so, get in touch to see how WordPress VIP can help.

Ecommerce expert Saucal is VIP’s newest agency partner

At VIP, we strive to connect our clients with the best design and development talent on the planet. Today, we welcome Saucal as our newest Silver Agency Partner!

The Saucal team in branded hoodies
Saucal helps build, support, and maintain ecommerce solutions for enterprise clients

Saucal: experts in enterprise ecommerce

Saucal is a certified WooExpert digital agency and a WooCommerce preferred vendor. The agency is 100% remote and primarily serves the Americas and Europe. As a result, “communication is key,” said Mitchell Callahan, CEO.

Saucal’s founders learned early on what kind of digital agency they wanted to be. At the time, they struggled to find a company capable of delivering the site they needed to achieve business goals. That’s when they saw a need in the market and began developing.

Now, Saucal’s enterprise clients include Stripe, P&G, Automattic, Amazon Pay, and Phlearn. Each has relied on Saucal to improve their eCommerce capabilities.

“Best WordPress agency I have ever worked with. Seriously, they go so far above and beyond. It’s like having an in-house dev team sitting there with you,” said Seth Kravitz, CEO of Phlearn.

Logos of Amazon Pay, Automattic, P&G, and Stripe. These are a selection of Saucal's clients.
A few of Saucal’s enterprise ecommerce clients

Building a better internet

Above all, Saucal champions the open internet. Their team has contributed to the cores of both WordPress and WooCommerce.

“Open-source is the best option for both publishing and commerce,” said Callahan. “WordPress and WooCommerce epitomize everything that is good about the Internet.”

“We tell all our clients to go open-source only. If you don’t, you risk some third party shutting you down. Or, having a say over how you run your business. It’s too dangerous to go with proprietary solutions,” agreed CFO Dominic Sauter.

“Being a WordPress VIP partner is a great privilege. It comes with responsibilities we won’t take for granted,” Sauter continued. “We’re honored to help WordPress in its mission to drive growth and champion the possibilities of open-source.”

For more information on our new Featured Agency Partners, please visit https://wpvip.com/partners/agency partners. If you believe your agency is a good fit for our growing program, contact Suzi.

WordPress VIP welcomes Rareview as a Silver Agency Partner

We are pleased to welcome Rareview to our Featured Agency Partner program! Rareview is 1 of only 19 partners in this prestigious group and the only Silver agency on the West Coast of the United States.

Brothers Chuck and Rob Pearson of Rareview
Brothers Chuck and Rob Pearson started Rareview to help established brands grow.

Rareview is an award-winning digital design and marketing agency. Under leadership from brothers Chuck and Rob Pearson, the agency takes an intentionally different approach to building brands and products. In short, they design digital experiences that cultivate relationships. The team believes exceptional results lie at the intersection of great design and marketing — which is a delicate balance. So, at Rareview, design and marketing teams aim to increase conversions by working hand-in-hand to develop creative based on marketing principles and design best practices.

“Much of our development work has focused on WordPress over the last few years. As an agency partner, we are excited to gain access to additional partner resources and the WordPress community. It’s thrilling to be part of this exclusive group,” says Chuck Pearson, CEO of Rareview.

WordPress VIP closely vets every agency partner. Critical criteria include clear product understanding and innovative go-to-market strategies. We seek agencies with a track record of forward-thinking implementations of WordPress at scale. To learn more about the program, or if you think your agency is a good fit, visit https://wpvip.com/partners/agency-partners/

How Multidots nailed big data for the Air Jordan set

Image of Multidots CEO Anil Gupta in orange sunglasses presenting on the REST API at BigWP NYC
Multidots CEO Anil Gupta presents on the REST API at BigWP NYC

When Sneaker News, the “CNN of kicks,” needed to streamline their content creation, VIP partner agency Multidots rose to the challenge. At BigWP NYC, Multidots’ CEO Anil Gupta talked about how they leveraged the REST API to help Sneaker News reduce operations time by 65%.

Sneaker News needed a centralized repository for sneaker data that could seamlessly push updates to six different systems. With this in mind, Multidots leveraged the REST API to move data from this “master” repository to the various “child” applications, which included several WordPress sites.

Sneaker News publishes up to 150 new posts per month and receives millions of monthly page views. Thus, reducing 65% of operations time with an automated flow was a big win. Next up, Multidots will convert the centralised “master” repo into a decoupled WordPress instance.

Watch Anil’s talk in full to learn more:

BigWP is our enterprise WordPress meetup series. It brings together developers, business leads, and product people who work with high-scale WordPress applications every day.

Find all of the talks in the BigWP NYC June 2019 playlist.

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