Powered by Coffee is a Silver Agency Partner

Powered by Coffee is a WordPress VIP Silver Agency partner

We are proud to welcome Powered By Coffee as a new agency partner! Powered By Coffee is one of 45 partner agencies with proven excellence implementing WordPress at scale.

Powered By Coffee wants to build a better world for WordPress. Whether it’s for business or open source users, they develop websites and solutions that make WordPress better, for everyone.

Working with a variety of clients, from media groups to the NHS, Powered By Coffee’s in-house team of developers are specialists in creating bespoke CMS, themes, plugins, and tools. As big believers in digital innovation, these WordPress enthusiasts are rapidly growing their London-based agency.

With an anti-jargon, collaborative approach, each project undertaken by the agency starts with an idea and ends with an adaptable, long-term solution.

A logo wall of Powered by Coffee clients

Specializing in media and publishing, Powered By Coffee recently built Bonhill Group a WordPress multisite platform, increasing engagement of readers with a new front-end visual and features to engage them for longer.

They also developed a content management system for Aye Mind, providing mental health resources for teenagers and those that care for them.

In 2020, the agency developed new platforms for both Investment News and Prospect Magazine, incorporating AdOps, Metering, ecommerce, and identity tools.

“We’ve followed the WordPress VIP platform and their agency partners for years now, and we’re delighted to join their ranks,” said Stewart Ritchie, Founder and Director of Powered By Coffee.

“More importantly, we’re hugely excited for the opportunity to collaborate with Automattic and the WordPress VIP team, and bring their considerable experience to our clients in 2021 and beyond.”

For more information about our partnership, please visit the agency’s partner page.

ATCS is Now a Silver Agency Partner

atcs inc

I’m excited to share ATCS has joined WordPress VIP as a Silver Agency Partner!

ATCS is a global technology consulting firm focused on providing scalable and robust digital and analytics solutions for Fortune-50 as well as mid-size clients.

With nearly 1000 dedicated employees spread across 10 global offices, ATCS combines the prowess of enterprise IT with digital marketing and social insights to help innovative enterprises deliver a 360-degree digital customer experience.

Their areas of expertise include:

  • CMS migrations
  • Headless WordPress with React
  • Page Builders including Gutenberg, Elementor, Beaver Builder, WPBakery
  • WooCommerce
  • Full-stack expertise in PHP
  • Modern Javascript framework
  • Microservices architecture
  • Automated functional and security testing
  • DevOps

“We are very excited to enable enterprise-scale digital experiences for clients in partnership with Automattic. With WordPress VIP, client customer experience teams can focus more on the content and strategy and have a technology that works at the pace needed for digital channels,” said Tushar Patil, Managing Director and Partner.

“The WordPress VIP partnership coupled with ATCS’ deep technology integration and martech expertise completes our end-to-end digital service offering to bring high-quality and innovative solutions for clients.”

For more information about our partnership, please visit https://wpvip.com/partner/atcs-inc/

Happy Cog is a Gold Agency Partner

Team photo of Happy Cog, a digital agency based in NYC
WordPress VIP Gold agency partner Happy Cog is a full-service digital agency based in NYC

I’m happy to announce Happy Cog is now a Gold Agency Partner! Happy Cog is one of only 11 partners in this distinguished group and stands out as one of the only full-service digital agencies with a dedicated team of designers, developers, digital marketers, content strategists, and project managers—all under one roof.

Happy Cog is a best-in-class, full-service NYC-based agency specializing in web and mobile development, design, and digital marketing. The award-winning company has vast experience building WordPress websites across a multitude of industries—from nonprofits and higher education to media and publishing to technology and enterprise.

With over 20 years of web experience, the agency’s “People-First” approach has allowed it to craft solutions for a wide range of clients including Harvard University, Zagat, Partnership to End Addiction, Associated Press, Yoga International, Stanford University, Houghton Mifflin Harcourt, The White House Correspondents’ Association, Yale University, Central Park Conservancy, and more.

Matt Weinberg, Co-Founder & President, Development & Technology said:

“Creating great digital experiences is in our DNA, and we’re proud to claim work that has transcended time and tolerated changes in taste and technology for over twenty years.

WordPress VIP has proven to be a fantastic platform for achieving this, and we look forward to continuing to partner with them to solve complex business problems for our clients and equip them for the future in new and unexpected ways.”

For more information about this partnership, please visit https://wpvip.com/partner/happy-cog.

Siteimprove joins the WordPress VIP Technology Partnership program

siteimprove

We are proud to welcome Siteimprove as our newest Featured Technology Partner!

Siteimprove joins the growing enterprise WordPress ecosystem of organizations building solutions to help our customers scale their platforms to match their business.

Siteimprove is an award-winning global software-as-a-service company that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

Siteimprove has 550+ employees across 13 offices, helping over 7,200 customers globally. The company has 17+ years of digital expertise and partners with leading organizations such as the W3C and the UN. They also offer best-in-class technical support, academy courses, services, and technology integrations.

Combining Digital Success with Optimal User Experience

Siteimprove is a truly scalable solution and they focus on supporting industries of all shapes and sizes, from the public sector, all the way to enterprise. As a leading vendor in the WordPress community, Siteimprove saw it as a natural next step to partner with WordPress VIP.

“The Siteimprove platform helps enable organizations to achieve their digital potential through clear and actionable insights. We’ve seen tremendous growth within the WordPress ecosystem over the years and are very excited to announce our alignment with WordPress VIP,” said Mike Carlson, President and Chief Customer Officer of Siteimprove, Inc. “The partnership will enable us to collaborate closer to ensure we’re providing high value to the enterprise level customers utilizing the WordPress VIP platform.”

Siteimprove empowers clients to make data-driven decisions that improve their user experience in a number of key areas, including: SEO, analytics, and website performance. The company also prides themselves on helping clients work with web accessibility and is a preferred accessibility vendor.

For more information about Siteimprove’s partnership with WordPress VIP, please visit https://wpvip.com/partner/siteimprove

Vertex named a WordPress VIP agency partner

We are proud to welcome Vertex as a new agency partner! With headquarters split between Austin, Texas, and Lagos, Nigeria, Vertex is the only Featured Partner with its own coding academy. This academy creates a direct pipeline to some of the African continent’s best and brightest developers—and in turn, helps Vertex provide 24/7 support to their clients.

Vertex offers design-first development

Vertex has been building Web-based software solutions since 1996. Their development approach is design-driven, led by a process they call the 4D method: Discovery, Design, Development, and Deployment.

Of these, their key differentiator is design. For all jobs, they produce design documents to reduce development time and ensure customer buy-in before a single line of code is committed.

Experience in enterprise-ready applications

In the 24 years since Vertex was founded, they’ve gained extensive experience in multiple industries, including healthcare, technology, online learning, and finance.

Their specialty is SAAS applications and mobile apps, as well as complex websites, ecommerce sites, portals, APIs, and application integrations. Notable customers include Merck, Dell, Ascension Health, Loomis, Harcourt Houghton Mifflin, Silicon Labs, Pearson, DefensiveDriving.com, Yahoo, Fujitsu Siemens, Aramark, and Best Buy.

They have also developed online applications for IBM, HP, Google, Lenovo, Veeam, Riverbed, EMC, and many others.

A game plan for success

Vertex helps customers reimagine, redefine, and automate business processes and product strategies to take advantage of the best current technologies and anticipate the digital landscape of the future.

Its teams are both cross-platform (offering full stack development in both Windows and LAMP environments), and interdisciplinary (with specialists in everything from software architecture, DevOps, native mobile apps, database administration, front end development, UI/UX, graphic design, and content development).

Their work on WordPress, for example, has included complex multisite deployments that seamlessly integrate with native .NET applications and mobile apps.

“We’re excited to become a WordPress VIP Featured Partner because it means we can offer our customers the best possible tools, support, and hosting services available for what is by far the world’s most popular content management system,” said Vertex CEO Dave Macdonald.

For more information about Vertex’s partnership with WordPress VIP, please visit their partner page.

Shutterstock is WordPress VIP’s newest Featured Technology Partner

We are proud to welcome Shutterstock as a new Featured Technology Partner!

Shutterstock joins our growing group of partners with proven excellence in implementing solutions and integrations for WordPress at scale. They are also the leading global image provider to enterprise brands, marketing agencies, and media organizations with offices around the world and customers in 150 countries.

  • Shutterstock is a 17-year old, leading global technology company offering high-quality assets, tools, and services through its creative platform.
  • Made in New York City, with over 1,000 employees across offices in Amsterdam, Berlin, London, Los Angeles, Montreal, Paris, Chicago, Dallas, Denver, Toronto, and Dublin.
  • More than 340 million images; over 1.5 million images added every week with a focus on volume and an unbiased advanced search experience.
  • Shutterstock is a premier source of editorial images for the world’s media and works with thousands of marketing agencies and enterprise corporations around the globe.

Meet the new Shutterstock WordPress Plugin: Enterprise users can now license images and editorial photos seamlessly within WordPress, which allows them to streamline production workflow so they publish faster and with more engaging content.

“Our new integration into WordPress VIP furthers our mission to maximize the impact and accessibility of Shutterstock content for our enterprise clients,” said Alex Reynolds, VP of Platform Solutions at Shutterstock.

“By surfacing hyper-relevant visuals at the point of production and publishing, we are helping the world’s most notable brands get their message to market more efficiently and effectively than ever before.”

For more information about Shutterstock’s partnership with WordPress VIP, please visit https://wpvip.com/partner/shutterstock

Storyware is now a Silver Agency Partner

WordPress VIP has added Storyware to our Featured Agency Partner program!

Storyware launched as a one-man consulting endeavor in 2005 and quickly scaled into a tight-knit team of highly skilled creatives. Storyware has always been passionate about crafting straightforward user experiences for customers to express their stories, ideas, and information in imaginative and engaging ways.

As a long time Tumblr partner, Storyware is no stranger to working with high profile clients with time-sensitive needs. Their client list includes many household names such as Kate Spade, The Home Depot, and Pfizer.

Each of Storyware’s projects starts and ends with the same goal: to build flexible, accessible websites that serve their client’s needs and meet their business objectives. WordPress has always been at the forefront of Storyware’s work and they’ve invested over a decade specializing in pushing its boundaries to make it even easier to use.

Whether that requires custom API integrations, ecommerce, multisite networks, multilingual architecture, event management solutions (or pretty much anything else you can think up), they’ve got you covered.

It is such an honor to be a part of the WordPress VIP agency partner program. We look forward to working on many projects together and contributing in new ways to the enterprise WordPress ecosystem.

Todd Wickersty, Cofounder and CEO of Storyware

Find more information about Storyware’s partnership with WordPress VIP here.

Zephr named a WordPress VIP Featured Technology Partner

We are proud to welcome Zephr as a new technology partner!

Zephr joins our growing group of partners implementing solutions for enterprise publishers and marketers using WordPress at scale. They lead the market with an intuitive, drag-and-drop customer journey builder.

Zephr’s initial focus and vision is to allow their partners to create the best customer journeys in a totally new, code-free, highly iterative way—and their ongoing product development is informed by years of experience building identity, subscription and paywall solutions. Founded in 2017 and headquartered in London, they already work with dozens of major clients globally, including a host of international media brands such as Conde Nast, News Corp and Dennis Publishing.

Zephr’s best-in-breed platform helps clients in the media and publishing industry build stronger customer relationships and create more long-term customer value. Non-technical teams can use Zephr to design, A/B test, and deploy data-driven registration, subscription, and retention journeys at scale. Their code-free UI allows business users to optimize those journeys in real-time, with no tech dependency to hold them back.

“This partnership cements Zephr as part of the best-in-breed digital ecosystem,” said Zephr CEO James Henderson. “We’re excited to help brands using WordPress to dynamically alter customer journeys in real-time, offering unique, tailored experiences that bring real value to both customer and brand, driving better acquisition and customer lifetime value.”

For more information about Zephr’s partnership with WordPress VIP, please visit https://wpvip.com/partner/zephr

OneTrust joins the WordPress VIP Technology Partnership program

We are proud to welcome OneTrust PreferenceChoice as a new Technology Partner!

OneTrust PreferenceChoice leads the market with their best-in-class Consent Management Platform (CMP) for publishers, along with universal consent and preference management software focused on delivering privacy-first, customer-centric user experiences to help brands build trust with their audiences.

The market leader in privacy

OneTrust was founded to address the growing challenges surrounding privacy compliance and user experience in an ever-changing regulatory environment. They understand the importance of balancing a user’s experience with the behind-the-scenes processes necessary to secure and protect valuable personal information.

By centering their strategy on these two variables, they’ve built the OneTrust platform serving more than 6,000 organizations today. Looking towards the future, OneTrust’s continued focus will include investing in the R&D team (which makes up nearly half of their global employee base) so their customers can future-proof against tomorrow’s privacy regulations, frameworks, and challenges.

OneTrust PreferenceChoice is recognized by Adzerk as the #1 CMP by market share.

PreferenceChoice

OneTrust PreferenceChoice leads the market with their CMP and consent and preference management software, which enables marketers, publishers, and advertisers to collect, manage, and signal consent and preferences across channels, domains, devices, and martech systems.

The OneTrust platform helps customers operationalize trust in their organizations, and PreferenceChoice focuses on helping marketers balance user experience, transparency, personalization, and first-party data collection with privacy, security, and compliance across global privacy regulations.

With PreferenceChoice, marketers can streamline their user journey, automate compliance, build trust across audiences, and enhance digital experience by providing their users with the power to seamlessly manage their own consent. For more information about PreferenceChoice, visit preferencechoice.com.

“Consent management provides a powerful solution to automate compliance with the many data privacy regulations, like GDPR and CCPA, that continue to pass worldwide and challenge marketers with new privacy, consent, and preference requirements,” said Chet Devchand, Head of Partnerships at OneTrust. “We look forward to our premier partnership with WordPress VIP and driving deeper value to brands focused on delivering a privacy-first, customer-centric experience for their users”.

For more information about the PreferenceChoice and WordPress VIP partnership, please visit https://wpvip.com/partner/onetrust-preferencechoice/

Botify named a WordPress VIP Technology Partner

We are proud to welcome Botify as a new Technology Partner!

Botify joins our growing group of partners as the first technology partner with proven excellence in enterprise-level SEO. WordPress VIP customers can now rely on a platform that’s built for the size, scale, and complexity of their websites and drive long-term and sustained growth from organic search.

Botify was founded in 2012 by Adrien Menard, Thomas Grange, and Stan Chauvin, three SEO professionals who were executing a range of SEO services for their agency clients. They noticed that the most commonly utilized SEO tactics by brands were focused on keywords and content, while technical SEO strategies — those critical to fully understanding and optimizing a website’s discoverability and indexability — were being neglected.

Noticing this gap, they set out to create a scalable, solutions-oriented platform and full-funnel methodology to address the entire organic search process — from crawling through conversions — to help turn organic search into a performance marketing channel.

Today, Botify offers the largest unified data model, the most prescriptive actions, and the power to automate processes, providing its customers with a complete and modern SEO platform that is faster and more accurate than the alternatives.

As a result, customers benefit from:

  • The most complete picture of their website’s performance in search, powered by a unified data set covering every stage of the search process;
  • The ability to direct search engines to their most critical pages through an  understanding of exactly what pages they are crawling vs. missing;
  • Insight into the exact keywords and phrases that are generating visits – eliminating the guesswork surrounding searcher intent;
  • The recommended actions and alerts to improve and safeguard website traffic;
  • and greater efficiency from automating certain SEO tasks.

Hundreds of the world’s leading brands across ecommerce, media and publishing, travel, technology, and classifieds, including News Corp, GitHub, Clarins, Macy’s, Farfetch, Carvana, RetailMeNot, Condé Nast, Expedia, TUI, Monster, and Glassdoor, partner with Botify to lead their SEO efforts.

“Botify is excited to join WordPress VIP’s growing ecosystem and address the unique challenges that come from managing some of the largest and most highly-trafficked websites in the world. This partnership further supports our mission to ensure that the world’s most valuable content is never hidden.”

Adrien Menard, Co-founder and CEO of Botify

For more information about Botify’s partnership with WordPress VIP, please visit https://wpvip.com/partner/botify

Technology Partner News: Visual storytelling with Google, Setka, and Cloudinary

As the roster of WordPress VIP Technology Partners continues to grow, we’ll update you here on some of the best new features, integrations, and events for enterprise publishers and marketers building on the open web.

Google Web Stories

Google has released a beta version of their new Plugin, Web Stories for WordPress, spinning off an AMP Project feature into a powerful storytelling tool built into the WordPress Block Editor. WordPress VIP customers and partners will recognize this new product from the talks Paul Bakaus presented at our BigWP events in May and July.

In addition, the AMP for WordPress Plugin version 2.0 was released today! Get the backstory on those updates from WordPress VIP Gold Agency Partner, XWP.

Content Experience Disruption with Setka

For another way to build critical page building and design workflow into a highly performant WYSIWYG experience in the WordPress Block Editor, be sure to check out the latest from Setka, one of our Featured Technology Partners. Setka CEO Kate Bazilevskaya spoke at the Knotch Pros and Content Connect event in June 2020, sponsored by WordPress VIP. Don’t miss this longform post covering how to be a successful “Content Experience Disruptor” in 2020 and beyond. (It’s also a great illustration of what’s possible with Setka.)

Today we live pretty much all of our lives online, so we expect a lot more from technology and digital interaction. That’s why most of today’s biggest innovations don’t involve solving a new functional problem entirely, but instead finding a way of doing something that provides a better experience for the user. In other words, most innovation now comes from “EXPERIENCE DISRUPTORS.”

Trends in DAM from Cloudinary

Finding it a challenge to manage hundreds or thousands (or hundreds of thousands) of images, videos, and other media items in your current workflow? Consider a standalone Digital Asset Management (DAM) solution. Cloudinary, another Featured Technology Partner in the WordPress VIP community, covered a range of modern DAM practices and trends in a recent webinar.

Leveraging AI for content prediction or content creation through data interpretation and processing is at the forefront of DAM, promising to help librarians with the entire content-creation process.

Brightcove’s Tips for Virtual Events

Speaking of webinars, putting on virtual events takes technology, commitment, and a great plan that includes success metrics and goals. The marketing team at Brightcove offers this advice, along with an ebook:

Consider the big picture and commit to active engagement. It’s not only about the day your attendees log on and watch live panels or keynote sessions; it’s also about everything leading up to it and everything that follows when it’s all said and done. It’s about curating active engagement through email invitations, social posts, customer calls, press releases, etc. 

Learn from WordPress VIP Customers

When it comes to selecting best-in-class technology integrations for your enterprise content management platform, one great source of inspiration might be WordPress VIP customers. Read our first ever Technology Integrations Report to find out what our customers find most useful in key categories including Personalization, Business Intelligence, and Digital Asset Management.

Words Matter

One more thing: A thoughtful post from a Sailthru series amplifying BIPOC voices, on cultural appropriation, stereotyping, and racism in digital advertising and marketing.

Cultural appropriation was the result that came from running ads that said things like “It’s lit” while not showing any African American people. It’s an old American story to profit from parts of Black culture without reference.

Ready to learn more about the WordPress VIP Technology Partnership program? Read about all our partners, or get in touch to become a partner today.

Introducing new Silver agency partner 45Press

We are so excited to welcome 45Press as a WordPress VIP Silver agency partner!

Established in 2012, one of 45Press’ early projects involved converting hundreds of websites from a popular CMS to WordPress. While the undertaking was risky for a brand new agency, failure was not an option. The team worked nonstop over the next few months to complete the project, delivering it ahead of schedule, and with great satisfaction from the client.

Over the next few years, the 45Press team grew to include front-end, back-end, and full-stack developers, as well as UI/UX responsive design specialists. Their clientele evolved from entertainment and media companies to include clients in government, education, and Fortune 500 companies.

To date, the team has completed thousands of projects, including: custom themes and plugins, WooCommerce stores, custom API integrations, and re-platforming services. Some of 45Press’ current and past clients include Sony, Ticketmaster, Disney, United States Congress, Trusted Media Brands, United Way, Boost Mobile, and Universal.

This map is part of an interactive site experienced 45Press created for Grammy award-winning musician Diplo

The founders attribute much of their growth to their roots in the midwestern U.S. city of Youngstown, Ohio. As a city known for Italian food, boxing, football coaches, and steel, it’s that Youngstown work ethic and drive that motivates them to deliver superior customer service, alongside a product that is above and beyond their customers’ expectations. Their motto is, “Providing Madison Ave talent with Main Street customer service.”

“We’re very excited to join the WordPress VIP partner program. In our view, it’s the equivalent of being called up to the New York Yankees. We’re excited to see what we can build together as one team.”

– Founder and President, Joel Kendall

For more information about 45Press’ partnership with WordPress VIP, visit https://wpvip.com/partner/45press

Welcome Aleph, a new Silver agency partner

We are proud to welcome Aleph Incorporated as a new agency partner!

Over almost two decades of web development, Aleph’s band of creative misfits has worked to bring WordPress to enterprises of all shapes and sizes.

Aleph’s approach to client work focuses on content and context, meaning they tailor the technology to fit what is being communicated, not the other way around. They revel in a scrappy, small-team culture that brings together a diversity of opinions, backgrounds, and skillsets. Aleph’s staff takes real ownership of each client project. Above all else, they seek to cultivate longevity in both their web projects and client relationships.

Clients who work with Aleph have immediate access to a trove of experience across industries, technologies, and trends, supported by years of demonstrated success for huge brands, renowned design firms, and vital nonprofit causes, among others.

Their developers have built everything you can imagine with enterprise WordPress, from large-scale publishing platforms for media organizations like KQED, to communications and recruiting portals for Airbnb, and even a SaaS platform to help small municipalities with efficient waste management called Recyclist. As true user interface experts, Aleph’s devs often pair WordPress with stunning design and cutting edge front end frameworks to deliver superlative, design-driven experiences.

“It’s a huge plus for both us and our clients to have such close ties with WordPress VIP. Knowing we can offer this caliber of a platform to our largest clients, and that we can work directly with WordPress VIP to address our clients’ needs, is a great thing.”

–  Matt Glaser, Founder

For more information about Alpeh’s partnership with WordPress VIP, please visit https://wpvip.com/partners/aleph

The Code Company is now a Silver Agency Partner

We are proud to welcome The Code Company as a new Silver agency partner!

Established in 2010, The Code Company quickly earned a reputation within the Australian publishing industry. They’re known for scaling WordPress to provide solutions for complex business problems that other agencies found challenging.

Over the last decade, The Code Company has continued to specialize, working exclusively with WordPress and mid-market niche and specialty publishers in Australia and the United States.

The company has a cross-functional mix of developers. Together, the team brings expertise in data and content migrations, technical scaling and optimizations, ad tech, and content distribution strategies.

Replatforming and data migrations to WordPress within a business improvement process is a particular strength of The Code Company. The company takes an agile approach to working with its clients. They recognize each client relationship as a partnership in a broader cultural and change management strategy.

The Code Company is not only responding to changes in the publishing industry but leading the way forward. To maximize readership and revenue, they focus on membership and subscription models in addition to the personalization of both content and advertising.

Some of The Code Company’s current and past clients include Bauer Media, Mumbrella, Woolworths Supermarkets, The Australian Federal Government, FTI Consulting, Nine Entertainment Corporation, Private Media, Pedestrian Group, REA Group and The Squiz.

“It’s a great time in our company’s growth to become a WordPress VIP Agency Partner. Some of the biggest media and publishing sites we work with can benefit from the WordPress VIP platform, which powers some of the largest sites around the world. It’s a natural fit for us.”

– Founder and Managing Director, Ben May

For more information about our agency partner program, please visit https://wpvip.com/partners/agency-partners/

Oovvuu named a WordPress VIP Featured Technology Partner

We are proud to welcome Oovvuu as a new Featured Technology Partner.

Oovvuu is the newest addition to our group of partners demonstrating excellence in implementing best-in-class solutions for WordPress at scale. This Australian media tech “scale-up” provides the market-leading platform to seamlessly embed videos in news articles, supporting publishers’ goals to drive traffic, increase engagement, and improve monetization.

Oovvuu was founded by journalists-turned-entrepreneurs with the three-fold mission of:

  1. Putting a contextually-relevant video in every article in the world;
  2. Delivering trusted news to a billion people; and
  3. Creating an advertising model to sustain journalism in the 21st century.

Launched in Sydney in late 2014, Oovvuu has partnered with hundreds of broadcasters and publishers (including Reuters, Bloomberg, The Associated Press, The Guardian, and Australia’s Seven West Media) to distribute reliable news to millions of people worldwide daily.

News video consumption is exploding worldwide, yet the news industry faces increasing headwinds. Oovvuu’s focus is on building a consortium of trusted publishers and broadcasters and lasting success for the industry. The outcome of that is a safer, more trusting world for billions.

Oovvuu uses world-leading proprietary machine learning technology to read news articles, watch videos, and recommend matches. Their technology is designed to fit into the workflow of busy newsrooms and to put the power in the hands of journalists to improve news reporting.

At Media24 of South Africa, Oovvuu grew traffic by 30x and engagement 26x in seven months, leading to significant revenue gains in their video strategy.

“Oovvuu is built by journalists for journalists. Like WordPress VIP, we recognise publishers and broadcasters have public trust and a burning passion to report the news. We built the tech that binds them together and now we are focused on working with the WordPress community to bring our common mission to the world.”

Oovvuu Founder Ricky Sutton

For more information about Oovvuu’s partnership with WordPress VIP, please visit https://wpvip.com/partner/oovvuu and https://oovvuu.com/news/

Announcing the expansion of the WordPress VIP Technology Partnership program

We’re pleased to announce WordPress VIP is expanding our Technology Partnership program!

Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories.

WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business.

Benefits for WordPress VIP customers

WordPress VIP’s enterprise marketing customers understand the value of WordPress as both a content management platform and a central element of the digital experience. The interoperability of WordPress enables integrations with a broad range of products and services, including providers of tools for personalization, business intelligence, digital asset management, and more from the marketing and publishing technology ecosystem.

Our Technology Partners provide best-in-class solutions, with WordPress integrations developed and maintained based on best practices and guidance from the WordPress VIP team. Together, we deliver performant, secure, and stable applications that enable our customers to carry out digital transformation.

New Featured Technology Partners

We’ve announced several new Featured Technology Partners in 2020, including Digital River for global e-commerce solutions, OneSignal for push notifications at scale, and Cloudinary for digital asset management and editing inside WordPress.

We will announce several more new partners in this tier soon, including solutions for machine learning, video syndication, and customer journey mapping.

More solutions from the WordPress community and beyond

Today, we’re also announcing the launch of an additional tier of Technology Partners, including popular solutions from the WordPress community and new products from exciting startups. Here are a few examples:

  • Remixd Voice: Remixd instantly turns text content into audio, making it listenable, discoverable, and opening up new distribution and revenue channels for publishers.
  • Firework: Firework brings short-form video content from professional creators to the article page, driving audience engagement for publishers and brands.
  • MultilingualPress: The enterprise solution for publishing a website in multiple languages on WordPress, from Inpsyde, a WordPress VIP Gold Agency Partner.

Benefits for Technology Partners

The expanded program provides all our Technology Partners the opportunity to work on product strategy and marketing alongside WordPress VIP. Our Featured Technology Partners participate in additional account mapping and co-selling to help grow the enterprise WordPress ecosystem together.

Key criteria for all Technology Partners include a clear product story that maps to enterprise customer needs and go-to-market capabilities. We closely vet every partner to identify companies with the resources and expertise to support our customers using WordPress at scale.

“WordPress VIP delivers transformational results for brands who require best-in-class digital experiences,” said CEO Nick Gernert. “We’re excited to welcome new technology partners alongside our existing integrations to help us deliver on the growing demand for sophisticated implementations of enterprise WordPress.”

For more information on all our Technology Partners, and to find out more about joining our growing program, please visit https://wpvip.com/partners/technology-partners/

Postlight is now a Silver agency partner

We are proud to welcome Postlight as a new agency partner!

Postlight is a team of top-tier engineers, product managers, and designers who help large companies modernize and upgrade their organizations, starting with software. They ship beautiful platforms that scale and succeed, and they do it on time.

The agency’s success comes down to the sum of its people. From day one, they committed to building a place where people who love their craft want to come and grow. They hire incredible talent and do everything they can to foster a collaborative, supportive environment where everyone can do their best work. As a true product partner, Postlight assembles experienced interdisciplinary teams for every client project, working closely to make the client’s vision real.

This approach to client work begins at the top: Postlight’s partners are both experienced entrepreneurs and thought leaders. They speak plainly about what it takes to build great digital products, and they produce platforms that change the industry.

Postlight has shipped products for major investment banks, national media names like Vice and Bloomberg, and NGOs including climate change startups and non-profits. They specialize in platform architecture, product design, and product strategy and are eager to work with their clients’ most complex business problems.

To get there, they’ve leaned on a few primary principles. First, they ship early and often. Great software comes from iteration, learning, and refinement. They ship code on a constant basis, giving stakeholders something real to track. Second, they don’t reinvent the wheel. Their software decisions are pragmatic. The goal is simply to get something in a user’s hands faster. Third, beautiful products are usable products. They start by understanding your user — who they are, what they believe, and what their motivations are — then craft and refine an experience they’ll love to use.

“As a WordPress VIP Silver Partner, Postlight can better serve our enterprise clients, who need a bullet-proof WordPress platform that scales.” — Gina Trapani, Managing Partner

For more information about Postlight’s partnership with WordPress VIP, please visit https://wpvip.com/partner/postlight/

Athletics named a Silver agency partner

We are proud to welcome Athletics as a new agency partner! Athletics is an independent creative studio working at the intersection of strategy, design, and technology. They’re best known for designing contemporary brand identities and online experiences for clients like IBM, The Pulitzer Prizes, MoMA, and Major League Soccer.

Creative conspirators

Founded in a former boxing gym in Williamsburg, Brooklyn in 2004, Athletics began as a collective of independent designers led by Matt Owens and Jason Gnewikow, who linked together to suit the needs of their particular projects and entrepreneurial ventures. Today, with a team of nearly 30 designers, coders, strategists, writers, and producers, led by a partnership that includes Malcolm Buick, Jameson Proctor, and Christopher Kissock, that entrepreneurial spirit endures.

In addition to their client work, Athletics develops its own products, platforms, and stories — from boutique hotels (The Graham & Co) to fragrance lines (Carlen Parfums) — seeking out opportunities to invest in and build brands with creative conspirators from Brooklyn to Berlin. Counting among its ranks New Yorkers, musicians, Scotsmen, skateboarders, Aussies, perfumers, and gardeners, the Athletics team brings a world of interests and experiences under one roof, while remaining united by the belief that good design can contribute to a more intelligent, optimistic world.

From entrepreneurs to enterprise

Guided by the principle that good design should inspire meaningful change, Athletics partners with entrepreneurs like Hubble, Elysium, and VTS to turn ideas into sustainable businesses, and helps industry leaders like Citrix, Google, and Viacom adapt to the demands of modern culture and commerce. Whether conceiving a brand name and strategy for CodeNation, a tech education non-profit, or designing and developing a cutting-edge editorial website for The Counter, an investigative newsroom focused on food, Athletics aims to build and engage audiences, cut through the visual clutter, and hold compelling conversations on behalf of its clients.

In 2019 alone, the studio launched an energetic brand identity for Nashville Soccer Club, a powerful editorial platform for workflow digitization company ServiceNow, a generative financial health visualization system for Banked, and multiple IBM sub-brands, including Security, Garage, and Developer.

Empowerment at scale

“We adopted WordPress as our CMS of choice several years ago. There were several reasons for this but by far the most important has been our ability to empower our clients with the solutions they need to realize opportunities and solve challenges with WordPress.

From our perspective, WordPress VIP embodies this promise of empowerment at scale for publishers and the enterprise.”

— Jameson Proctor, Partner and Executive Digital Director, Athletics

For more information about Athletics’ partnership with WordPress VIP, please visit https://wpvip.com/partners/athletics.

Launching a global ecommerce platform for OKdo

OKdo case study decorative image

Recently, we teamed up with our Silver agency partner Box UK to help OKdo launch a new, revenue-generating business line in less than eight months.

OKdo is a purveyor of technology products, focused on the rapidly-evolving single board computing (think Raspberry Pi) and internet of things (IoT) markets. OKdo was looking for a holistic technology platform to get their products in front of new customers as quickly as possible.

Flexibility at scale

After a three-month bidding process, OKdo selected Box UK as their development partner. With years of experience collaborating on complex WordPress implementations at scale, Box UK knew WordPress VIP was the perfect platform to power the end solution.

Because time was of the essence, the agility of this new platform (and its development) was key. OKdo also needed an e-commerce solution that would play nicely in multiple languages and currencies, as well as an adaptable architecture that could integrate seamlessly with third-party applications like NetSuite.

Thanks to the inherent flexibility of WordPress, the enterprise infrastructure of WordPress VIP, and the scalability of WooCommerce, we were able to deliver OKdo a multi-site, multi-language, and multi-currency ecommerce system in just under eight months.

Certainly from my perspective, WordPress has been a great success—with WordPress VIP giving us that enterprise-level of assured quality on top.

— Adrian Goodman, Global Digital Product Owner

Key results

  • Launched a new product line in eight months
  • Multisite installation powering sites in 6 languages
  • Modular architecture with third-party integrations
  • Enterprise ecommerce using WooCommerce
  • Compliance with global trade and tax regulations

Learn more

To learn more about this project, please download the OKdo case study PDF. And if you have any questions, simply get in touch!

Note: This post is part of a series providing downloadable summaries of WordPress VIP case studies. For a complete list of these summaries, click here

OneSignal named a WordPress VIP Gold Technology Partner

OneSignal joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. OneSignal is a leader in push notifications with 70% of the web market and supports more than 900,000 developers. Delivering more than 6 billion messages each day, their solution has been implemented on more than 100,000 active WordPress sites. Their mission is to empower effective communication to help great ideas scale.

Founded in 2012 as a mobile app development company, founders George Deglin and Long Vo first started off as mobile game developers but ultimately transitioned into creating OneSignal after other push notification vendors couldn’t fit their needs. With OneSignal, Y Combinator alums George Deglin and Long Vo have built a powerful solution to help marketers and developers around the world.

“Since deploying OneSignal, push notifications have grown into Future’s third-largest traffic source, delivering millions of sessions a month to our publications.”

– Matt Greenwood, Audience Development Executive at Future PLC

OneSignal is the market-leading solution with an infrastructure that already supports over 850,000 notifications sent per second, every day. They provide enterprise-grade tools that help grow and retain audiences for multiple verticals. Trusted by companies like USA TODAY Sports Media Group, Product Hunt, and Future PLC; they’re the provider of choice for anyone looking for a best-of-breed customer engagement platform.

“WordPress support has always been a focus. Our objective is to deliver intuitive, easy-to-integrate messaging tools, so partnering directly with WordPress VIP is a natural fit to help great content to scale.”

– George Deglin, OneSignal CEO and co-founder

For more information about OneSignal’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Weidenhammer named a Silver agency partner

We are proud to welcome Weidenhammer as a new Silver agency partner!

Weidenhammer was formed in 1978 to help clients with Information Technology. Over 12 years ago, Weidenhammer’s agency arm started building websites on WordPress to better serve their clients’ needs.

Today, Weidenhammer builds incredible enterprise-grade web experiences – and has a blast doing it. They pay attention to the subtle design pinstriping and extra functionality that sets websites apart. Their team brings a ton of knowledge, experience and tech-nerdiness to every project. They get a kick out of solving crazy hard problems and achieving what their clients thought wasn’t possible.

“In combining tech knowledge with creativity, our team views our work as a craft. We take tremendous pride in what we build for our clients.”

– Jeremy Jones, Director of Interactive and Marketing

Weidenhammer’s strengths include all aspects of digital marketing including strategy and discovery, comprehensive website audits and roadmaps, SEO, PPC, email, and social. They provide dedicated WordPress development, custom theme development, responsive design, UI/UX planning and design, and progressive web apps. With extensive eCommerce experience, they can provide content/data migrations from other platforms, API development, and integrations, as well as continuous website maintenance and enhancement.

For more information about Weidenhammer’s partnership with WordPress VIP, please visit https://wpvip.com/partner/weidenhammer/.

Digital River named a WordPress VIP Gold Technology Partner

The Digital River team in Minnetonka, Minnesota.

We are proud to welcome Digital River as a new WordPress VIP Gold Technology Partner!

Digital River joins our growing group of partners with proven excellence implementing WordPress at scale. Digital River is now WordPress VIP’s first single-solution, global payments partner, bringing a unique and unparalleled value for our clients.

For more than 25 years, Digital River has been an innovator in the world of ecommerce. With its API-powered solutions, Digital River is laser-focused on offering clients the ability to cut through the ever-growing complexities and risk of expanding their commerce globally. Its unique seller of record model allows Digital River to take over key financial elements of an online sale, including payments, taxes and compliance. Clients can focus on growing their business, while Digital River focuses on keeping it secure.

With 20 local acquirers, more than 70 payment methods worldwide and 46 currencies supported, Digital River helps clients sell direct to customers, whether they live around the corner or around the world.

“Ecommerce offers a world of opportunity, and with that comes challenges. Our passion is helping brands focus on building exceptional ecommerce experiences, while we take on the back-office complexities that tend to keep ecommerce teams up at night,” said Digital River’s CEO, Adam Coyle. “Within the WordPress VIP ecosystem, Digital River provides clients unparalleled scale, security, performance and flexibility.”

For more information about Digital River’s partnership with WordPress VIP, please visit https://wpvip.com/partners/technology-partners/

Modern Tribe named a Silver agency partner


We are proud to welcome Modern Tribe as a new agency partner! Modern Tribe is one of 33 agencies in this exclusive group with proven excellence implementing WordPress at scale. They are also the founders and creators of The Events Calendar, the number one adopted, selling, and grossing WordPress events management framework.

Modern Tribe is a digital agency that specializes in the design and development of industrial-strength WordPress implementations. Huge networks, heavy traffic, complex integrations, custom plugins—brands seek out Modern Tribe when they need to inject enterprise capabilities into the world’s most user-friendly content management system (WordPress!).

Comprised of 130+ strategists, designers, engineers and project managers, the Modern Tribe team is fully remote and brings together multi-disciplinary problem-solvers who use design and technology to solve sticky business challenges for the world’s leading brands.

From websites to applications, custom plugins to robust publishing platforms, Modern Tribe designs and engineers individual touchpoints with a focus on interconnectivity. Their recent projects include a new university-wide web platform for Boise State, development of the BigCommerce for WordPress plugin, and a custom learning management system and ecommerce platform for Australia’s “Renovation Queen” Cherie Barber.

“When it comes to infrastructure, there’s no single ‘right solution’ for our breadth of customers. It’s important we have a range of partnerships, and WordPress VIP provides a platform that supports more of the custom solutioning that we offer our clients.”

– Reid Peifer, Partner and Chief Creative Officer

For more information about Modern Tribe’s partnership with WordPress VIP, please visit https://wpvip.com/partner/modern-tribe/.

Award-winning agency Upstatement is now a Silver partner

WordPress VIP is excited to welcome our newest Silver agency partner: Upstatement!

Upstatement is a design and engineering studio that builds content creation tools to power valuable user experiences. Drawing on its founders’ deep backgrounds in news and media, Upstatement empowers clients with bespoke content strategies, user experiences, and tools that achieve results. The agency has won Webby Awards three years running, and was named one of FastCompany’s most important design companies of 2019.

Founded in 2008, based in Boston, and with 43 employees in five cities, Upstatement works with clients all over the country following an agile process and unique dedicated staffing model.

With over a decade of expertise building digital products for enterprise scale, Upstatement has built flagship websites for brands like Tito’s Vodka, Moms Demand Action, PBS Newshour, MIT, and many others.

The agency also pioneered the use of responsive design (with the original website for The Boston Globe) and decoupled WordPress (Harvard Graduate School of Design). What’s more, their open source templating tools are in use on some of the biggest WordPress sites out there, from the Obama Foundation to Spotify.

“We’re excited to work more closely with WordPress VIP to help our clients build the best experiences out there.

Editors and writers are users too. We’re looking forward to helping push the envelope in terms of the content creation tools available to our clients.”

– Mike Swartz, Principal and Founder

To learn more about Upstatement and our partner program, visit wpvip.com/partner/upstatement

CemtrexLabs named a WordPress VIP Silver agency partner

WordPress VIP has added CemtrexLabs to our Featured Agency Partner program. CemtrexLabs is one of only 30 partners in this prestigious group and the first agency partner with full-stack virtual and augmented reality (VR, AR & MR) capabilities.

Cemtrex, Inc. (CETX) is a diversified technology company that’s driving innovation in a wide range of sectors, including smart technology, virtual and augmented realities, digital technology solutions, industrial solutions, and intelligent security systems.

The CemtrexLabs team, made up of artists, designers, and engineers, has helped some of the world’s leading brands, such as Cartier, Live Nation, Essence, and W Magazine, create engaging experiences and elevate their presence in their industries. CemtrexLabs offers expertise in user experience and interface design, data migrations/replatforming and web, mobile, AR/VR development.

CemtrexLabs has built a reputation as an award-winning agency that has built products for global brands over the last decade. We look forward to joining the WordPress VIP community of partners to collaborate and help brands digitally transform their strategies and products.”

– CEO and Chairman Saagar Govil

For more information about CemtrexLab’s partnership with WordPress VIP, please visit https://wpvip.com/partner/cemtrexlabs/

WDG named a Silver Agency Partner

WordPress VIP has added WDG to our Featured Agency Partner program. WDG is one of only 30 partners in this prestigious group, and the only agency in Washington D.C. WDG is renowned to its local community as an expert in the digital and strategy game and pushes boundaries to expand digital capabilities.

WDG is a digital agency that builds solution-focused and user-centered websites for their clients, both locally in the epicenter of Washington D.C. and globally. The core of WDG is a multi-disciplinary, multi-cultural team unified in a collective vision to deliver digital experiences with a human touch.

WDG partners with major clients to help fulfill key strategic initiatives. Recent work includes Treliant, National Association of Manufacturers, United States Institute of Peace, and American Red Cross.

Though a Silver Agency Partner, WDG is a golden example of a responsive and quality team that strives for well-informed, practical, and bold delivery in all aspects of the digital experience. At the helm of each client’s digital experience is a holistic strategy WDG continuously refines until it is right.

“In today’s fast-paced, technology-driven society, clients seek more – not just faster or bigger. They are looking to connect with creative agencies on a far deeper level. The agency world is no longer a transactional business but a partnership model.

This is not only true with our clients but with WordPress, and WordPress VIP. It’s a true partnership to successfully deliver flexible and scalable solutions to all our clients.”

– WDG CEO Ab Emam

For more information about WDG’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/wdg

Umbrella IT named a Silver agency partner

Today we welcome Umbrella IT to the WordPress VIP Featured Agency Partner program. Umbrella IT (UIT) is one of only 30 partners in this prestigious group and the first (and only) agency hailing from the Commonwealth of Independent States. 

Umbrella IT is a global IT market player focused on the media, retail and fintech industries undergoing rapid digital transformation. Founded in 2009, UIT provides award-winning web and mobile development and IT consulting for clients in 18 countries.

UIT offers both consulting services and hands-on assistance selecting the best possible solutions to bring a client’s vision to life. For over 10 years, clients have chosen UIT to be sure to get a partner who is able to cover any IT product development functions within their industry.

A crucial part of UIT’s approach is to work extremely closely with every client, often augmenting client teams when necessary. And in addition to the traditional crew of developers, QA professionals, and designers that guide each project through its various stages of development, UIT also bring in their technical and business supervisors to help clients quickly and efficiently develop their initial ideas into a final product.

Today belongs to those who are the first. In IT’s race against time, It’s necessary to respond faster than competitors. That’s why Umbrella IT focuses on a high speed of business development based on a weekly number of thoroughly tested hypotheses.

Partnering with global leaders like WordPress VIP will increase our competitive edge and help us bring exceptional products to market for clients within every industry.”

– Stanislav Meshkov, CEO of UIT

For more information about Umbrella IT’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/umbrella-it

Featured Partner Program expands to MENA with addition of Asquared

Ant Ekşiler (CEO) and Aykut Yılmaz (CMO) founded the first WordPress-centered agency in Turkey

Asquared is the newest addition to our Featured Agency Partner program! Asquared is one of only 30 partners in this prestigious group and the first agency in the MENA (Middle East and North Africa) region.

Asquared is the leading WordPress agency in Turkey serving international clients all over the world. They build award-winning digital platforms using WordPress that are fast, flexible, and scalable thanks to enterprise integrations with excellent user experience.

We are great problem solvers, mostly because of our experience with a large number of clients.

– Ant Ekşiler, CEO of Asquared

Notably, Asquared is also the only featured partner with a Premium WordPress Themes brand, Fuel Themes, which reaches over 45,000 customers across the globe and recently joined the WooCommerce official store.

Ant Ekşiler, CEO of Asquared, explained, “A premium theme business allows us to reach a larger variety of customers faster which in turn improves our design and user-experience process for our enterprise customers. We are great problem solvers, and it’s mostly because of our experience with a large number of clients.”

A selection of Asquared’s enterprise WordPress clients

“As a part of the growing enterprise WordPress community, we’re excited to be selected in this partnership program with WordPress VIP. As an agency partner, we are thrilled to be given this opportunity to better serve our clients with the collective knowledge of WordPress VIP and other partners,” he added.

For more information about this partnership, please visit https://wpvip.com/partner/asquared/.

YIKES, Inc. is now a WordPress VIP featured partner

WordPress VIP has added YIKES, Inc. to our prestigious Featured Agency Partner program. YIKES, Inc. is one of only 30 partners in this group and the first women- and LGBTQ-owned partner agency.

Founded in 1996 as a sustainable, ethics-based business, YIKES, Inc. is a Pennsylvania Benefit Corporation and a certified B Corporation whose experience includes delivering technology-based solutions for nonprofit and civic organizations such as The City of Philadelphia, Children’s Hospital of Philadelphia, and the University of Pennsylvania.

Specializing in WordPress development and design since 2010, YIKES, Inc. builds robust custom themes and plugins, web-based applications, eCommerce solutions, API integrations, content migration from legacy systems, plus more.

Their projects range from informational sites to complex web applications. The founders pride themselves on their outstanding quality of work, professionalism, and unsurpassed customer service.

“We are thrilled to be the first Women, LGBTBE and B Corp-certified agency accepted into the WordPress VIP Agency Partner Program. As long-standing, active members of the WordPress community, we love bringing our years of WordPress design and development expertise to WordPress VIP clients,” said Tracy Levesque, Co-Founder/Co-President of YIKES, Inc.

For more information about this partnership, please visit https://wpvip.com/partner/yikes/.

Featured partner program expands to France with Be API

WordPress VIP has added Be API to our exclusive Featured Partner program. Be API (as in, don’t worry, Be API) is one of only 30 partners in this group, and the first partner agency in France.

Since its creation, the agency has been a pioneer in industrialized WordPress projects and worked hard to democratize the professional use of WordPress in France. As active core contributors, the Be API team has created several plugins (Simple Tags, Simple Image Sizes) and helped co-translate WordPress into French.

As developers, technical architects, DevOps, sysadmins, project managers, SEO consultants, web analysts, and UI and UX designers, Be API’s expertise is rooted in 4 key areas:

Strategy & Design: audits, personas, tests and UX/UI design
Development: WordPress themes & plugins, page builder & Gutenberg
Industrialization: architecture, cloud, devops & interoperability
Run: maintenance, performance monitoring & customer support

Our experience and our expertise in the WordPress ecosystem are unique in France and allow our customers to gain considerable time in their projects by making the right choices.

-Amaury Balmer, CEO of Be API

Be API is celebrating its 10th anniversary this year: since 2009, the agency has helped more than 200 clients and created more than 250 WordPress implementations. Over the last decade, the agency has created some of France’s most ambitious WordPress projects, such as site factories for BNP Paribas, a security-focused project for Dassault Aviation, and high traffic platforms with Free.fr.

Joining the WordPress VIP program allows the agency to offer a unique platform, meeting the most demanding business needs while maintaining strong agility and creativity.”

-Amaury Balmer, CEO of Be API

For more information about Be API’s partnership with WordPress VIP, please visit https://wpvip.com/partners/agency-partners/

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