Webinar /

How Salesforce is transforming content marketing

Salesforce VP Content Marketing Hayley Nelson and WordPress VIP CEO Nick Gernert

Salesforce understands the essential relationship between content and business growth.

That’s why the world's #1 CRM is elevating the role of content across its entire marketing ecosystem.

They even created a new position to lead the transformation: Hayley Nelson is Salesforce’s first-ever Vice President of Content Marketing.

In this webinar, go behind the scenes with Hayley and Nick Gernert, CEO of WordPress VIP, to learn how Hayley is helping Salesforce create content that drives business growth across an organization of 40,000 people—including the tools she’s using to get the job done.

Topics include:

  • Salesforce's new approach to audience engagement
  • Practical tips for creating values-driven storytelling
  • How agile processes can reduce pain points in your content production

Bonus: when you register to watch the webinar, we'll also send you the companion ebook, 15 Questions with Salesforce's First-Ever VP of Content Marketing. 

Watch the on-demand webinar

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