Salesforce understands the essential relationship between content and business growth.
That’s why the world's #1 CRM is elevating the role of content across its entire marketing ecosystem.
They even created a new position to lead the transformation: Hayley Nelson is Salesforce’s first-ever Vice President of Content Marketing.
In this webinar, go behind the scenes with Hayley and Nick Gernert, CEO of WordPress VIP, to learn how Hayley is helping Salesforce create content that drives business growth across an organization of 40,000 people—including the tools she’s using to get the job done.
Topics include:
- Salesforce's new approach to audience engagement
- Practical tips for creating values-driven storytelling
- How agile processes can reduce pain points in your content production
Bonus: when you register to watch the webinar, we'll also send you the companion ebook, 15 Questions with Salesforce's First-Ever VP of Content Marketing.
Watch the on-demand webinar
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Featuring
Hayley Nelson,
VP of Content Marketing, Salesforce
As the first VP of Content Marketing at Salesforce, Hayley oversees content strategy and operations, social media, video, podcasting and web publishing for the global marketing team. Previously Hayley lead content strategy at Airbnb, where she implemented a “newsroom” approach to social media and spearheaded experimentation with podcasts, magazine and film. Over her 20+ year career Hayley has held marketing and product development roles at the New York Times, Wired Magazine, and CNET focused on leading change (digital transformation). Her expertise is in leveraging technology and content to engage customers and build communities. Hayley is a passionate mentor and advisor to startup founders and CEOs.
Featuring
Nick Gernert,
CEO, WordPress VIP
With more than two decades working across the open web, Nick leads the enterprise WordPress business known as WordPress VIP where he is responsible for the overall business strategy behind enabling the world’s most demanding businesses to drive results through digital customer experiences.
