Built for the Moment: How to Prepare for High-Traffic Events

When the traffic surges, will your site rise to the moment—or crash under pressure?

This webinar occurred on May 14, 2025

Thumbnail for: Built for the Moment - Webinar - How to Prepare for High-Traffic Events
Table of contents:

Every high-traffic event is a chance to grow audience, boost revenue, and build brand trust. The question is: will your site be ready to make the most of it?

Join leaders from Vox Media, XWP, and WordPress VIP for a behind-the-scenes look at how they build for scale from the start so when the traffic hits, it’s a win, not a fire drill.

In this webinar, we’ll unpack how cross-functional teams set themselves up for success across infrastructure, workflows, and real-time response. The result? Fast, stable, high-performing experiences that turn traffic into growth.

Whether you’re in editorial, product, or engineering, you’ll leave with strategies to help your site rise to the moment again and again.

Speakers

Headshot of Kwadwo Boateng, Sr. Director of Engineering, Vox Media

Kwadwo Boateng

Sr. Director of Engineering, Vox Media

Headshot of Stéphane Boisvert, Chief Technology Officer, XWP

Stéphane Boisvert

Chief Technology Officer, XWP

Headshot of speaker Ben Probert

Ben Probert

Director of Strategic Accounts, WordPress VIP