Two out of three marketers now work at “data-driven organizations.” How do you stack up?
In an era where data drives decision-making, marketers need a robust tech stack to drive business results. We recently surveyed 1,500+ marketers to understand what solutions and tools they’re using to do just that. In our Content Matters: Martech Trends 2023 Report, we unpacked how organizations can profit in tough economic times by adopting a “data-driven” mindset and tying revenue to content.
During our session at Content Marketing Institute’s Master of Marketing: Analytics & Data Science, Michael Khalili, Director of Product Marketing at WordPress VIP, dove into the key findings of the report and the tech stacks innovative marketing teams are adopting. We cover:
- The increasing role AI is playing for content creators and marketing teams
- Pain points with Google Analytics and how businesses are adapting
- The percentage of businesses now tying revenue goals to content
- Trends in technologies like personalization, multivariate testing, and DAM
Get the report:
Content Matters 2023 Martech Report
Learn why we believe winners in the martech space will be those solutions and tools that lower barriers to adoption in our 2023 Martech Report.
Content Matters 2023 Salary Report
In our latest survey, we found marketers “doing more with less” and loading content analytics into martech toolkits. It pays to work smarter, not harder.
Speakers
Michael Khalili
Director of Product Marketing, WordPress VIP