Generative AI is rewriting the playbook for marketers. Reliable search traffic is disappearing into AI summaries. Customer journeys are shifting. And brands without a plan risk vanishing.
In this executive whitepaper, leaders from WordPress VIP, Automattic, Human Made, and Fueled share what the AI-native web means for enterprise content teams — and how to adapt before it’s too late.
What you’ll learn:
- How AI is disrupting search
Why organic traffic is tanking — and the steps enterprises are taking to stay visible. - What leading enterprises are doing now
Practical, senior-level guidance from the teams behind 42% of the web. - The new foundation of CMS strategy
Why structured content, open standards, and AI-native tooling are the keys to performance and flexibility. - Real-world strategies for AI-assisted publishing
From personalization to agent orchestration — what’s happening now, and what’s next.