Using a Modern CMS to Build Persuasive Digital Experiences

A conversation with leading analyst Marci Maddox


Using a Modern CMS to Build Persuasive Digital Experiences

With the massive shift to digital necessitated by the pandemic, it’s no longer enough for a company’s digital presence to be just “good enough.” 

The rise in consumer expectations of digital experiences, and the economic challenges of becoming digital-first, have forced businesses to build deeper digital experiences that provide exceptional customer experiences.

Content is at the core of these deeper digital experiences. And the market for content management systems (CMSes) has shifted, as new and different solutions have emerged to meet businesses’ diverse needs.

Learn how to separate hype from reality in content and digital experiences. Join our conversation with WordPress VIP CEO Nick Gernert and guest speaker Marci Maddox, author of the IDC MarketScape Worldwide Content Management Systems for Persuasive Digital Experiences Vendor Assessment.

Key takeaways you’ll hear about:

  • What persuasive digital experiences are—and why they are essential to today’s businesses.
  • How to overcome key challenges and pitfalls that hold organizations back in their digital transformation.
  • How the modern CMS has evolved to meet the needs of today’s consumers—and where each type of solution is best suited.
  • The key CMS capabilities that position organizations for success, based on IDC’s latest research.


Nick Gernert, CEO, WordPress VIP

Nick is the CEO of WordPress VIP, the leading agile content platform. With more than two decades working across the open web, Nick is responsible for WordPress VIP’s overall business strategy. His passion lies in enabling enterprises to create valuable customer experiences.

Guest speaker Marci Maddox, Research Director, Digital Experience Strategies, IDC

Marci is Research Director for IDC’s Digital Experience Management Software program, responsible for research related to content and media assets that drive relevant, personalized, and engaging digital experiences research.  Marci’s core research coverage includes creative tools, web content management systems, customer communications, digital asset management and video platform solutions. Leveraging 18 years in content and experience applications, Marci analyzes impact that new technology entrants like AI and mobile have on the way organizations create and deliver persuasive content to improve customer lifetime value and user interaction. 

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