Getting More Content Bang for Your CMS Buck

What are the biggest challenges in managing a web and digital presence today?

According to a new study by Forrester Consulting, commissioned on behalf of Automattic, organizations struggle with development cost, finding the right practitioners, site maintenance, security, and lack of content performance.

Worse still, many organizations maintain multiple solutions in their marketing stack—e.g., separate CMSes—each with their own costs.

Join WordPress VIP and guest speakers Forrester Senior Analyst Nick Barber and Forrester Consultant Mary Barton for a conversation on the challenges facing today’s marketing teams and how organizations are rising to meet them.

Topics you’ll hear about:

  • Top digital challenges and future trends impacting business in 2022 and beyond.
  • How leading brands are successfully lowering costs, improving content performance, hardening security, and driving business growth.
  • The total economic impact of adopting a more agile CMS solution, based on recent research.

Registration bonus:

Receive a free copy of The Total Economic Impact™ of WordPress VIP study, a deep dive into the cost savings and business benefits enabled by our agile CMS.


Nick Barber, Senior Analyst, Forrester Research

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Mary Barton, Consultant, Forrester Research

Mary is a Consultant on the Forrester Total Economic Impact™ TEI team where she develops the business use case for technology investments and initiatives. She has more than 20 years of experience assessing the value of technologies in the context of academia, litigation support, investor analysis, and business operations. Prior to Forrester, Mary managed technology initiatives in both the private sector and higher education

Jary Carter, Chief Revenue Officer, WordPress VIP

Jary is the Chief Revenue Officer of WordPress VIP, where he oversees Sales, Marketing and go-to-market strategy. He is also the Co-Founder of Oro, the creators of OroCommerce. Prior to founding Oro, Jary was the Vice President of Worldwide Sales and Channel for Magento where he was responsible for Magento’s commercialization efforts. He is a proven leader in open source with a clear understanding of Customer Experience Management. Jary received his B.A. in Marketing from Brigham Young University and his Masters of Business Administration from The Ohio State University.

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