Highlights
- Follow a story from first touch through conversion
- Give creators, editors, and marketers numbers they can use
- Watch engagement, traffic sources, and search in real time
- Share reporting across teams without a dedicated analyst
Overview
Parse.ly is content analytics for editorial, marketing, and digital teams. It shows how audiences find your content, read it, and convert.
Integrated in the WordPress VIP editor, you see what you publish and how it performs in the same place. With live dashboards and reporting, keyword insights, and performance metrics, anyone can identify top-performing topics, understand audience behavior, and make data-informed publishing decisions.
Frequently asked questions
What does Parse.ly measure?
How audiences discover, read, and convert through your content by tracking traffic sources, engagement, search performance, and campaigns.
Who is Parse.ly designed for?
Editorial, marketing, and digital teams who want numbers without asking an analyst first.
How is Parse.ly different from traditional web analytics tools?
It reports in the terms that content teams use — topics, authors, channels, campaigns — instead of sessions and events.
Can Parse.ly provide real-time insights?
Yes. It gives real-time analytics and alerts, so teams can react to what’s trending in the moment.
See how Parse.ly and WordPress VIP work together
Turn content performance data into actionable insights that help every team publish with confidence.