We call them tech stacks, but it’s not like you can neatly place platforms and applications on top of each other.
Instead, IT teams often spend an inordinate time integrating various tools, and making further changes only becomes more cumbersome over time.
This has made the promise of a composable architecture highly appealing to enterprises that want to mix and match their CMS and other technologies with greater ease and flexibility.
Composability is not a project with a definitive end date, however. It’s more like an ongoing design discipline you need to build into the process of developing digital experiences.
This happens by:
1. Scoping out the full omnichannel opportunity
Composability could help brands finally start “meeting customers where they are,” whether it’s a website, mobile app, or social media post.
Orchestrating for omnichannel customer journeys is notoriously complex, but you can simplify it by focusing first on a CMS-centric architecture instead of adding more infrastructure.
This post offers a five-step plan for achieving omnichannel readiness, setting the stage for greater composability:
2. Dodging the downsides of a DXP
Once your omnichannel goals are clear, investing in a digital experience platform (DXP) can seem like the fastest way to reach them.
The reality is that DXPs are closed systems, leaving you prone to vendor lock-in, high maintenance costs, and scant ability to customize.
A content experience platform (CXP) offers a far better alternative, but awareness in the category is still nascent. We have an explainer to help address that.
3. Supporting (rather than switching to) composability
A fully composable architecture is possible, but it comes with overhead you should avoid.
There’s no need to risk performance limitations, fragmented workflows, and governance gaps.
Just look at composability as a spectrum and determine where your brand should be. This guide will show you how to reap the benefits without introducing chaos.
We asked, you answered
In our last edition, we wanted to understand what’s driving the decisions you make in evolving your content architecture. Here’s what you told us:
44% said performance and scalability was the biggest priority
Other responses:
- 28%: Content workflows
- 17%: Cost of ownership
- 11%: Developer experience