Choose your adventure: would you like to grow your audience, expand into new markets, or target emerging digital channels?
The correct answer when you’re working within a large enterprise is often “all of the above,” but it’s never really that simple.
Scaling traffic while supporting AI-driven consumption and personalizing digital experiences is a lot to accomplish at once.
A system could break down, causing a domino effect across your tech stack.
Fragmented workflows make people duplicate effort and introduce more errors.
As operations become more complex, you can’t always focus on doing one thing well.
Is there a way to grow like crazy without also driving customers and employees crazy?
Of course there is: just plan in advance for these common high-stakes moments where scaling content operations can get chaotic:
1. Get ahead of Google referral traffic patterns
AI is changing a lot about how people search, but Google remains the dominant player by an order of magnitude. That makes it essential to understand the myriad ways it shows up in the customer journey.
Google Discover, Google Gemini, Google News and traditional Google search are all based on different user intents. Learn those and you’re better able to leverage analytics to optimize your content for each path.
This guide gives you everything you need to know.
2. Localize like you know where your customers live
Knowing the audience’s language is just a starting point for delivering content in the most relevant and appropriate fashion possible.
There are four key structures to include in any globalization strategy. Governance has to be approached with just the right balance between centralized control and local autonomy.
The core components for these kinds of content workflows aren’t obvious. That’s why we’ve pulled together a complete walkthrough to help you move forward.
3. Pave the way for personalized content experiences
You don’t have to waste time searching for the perfect product that personalizes your content and the way your audience experiences it.
Instead, begin building an operating model that delivers the outcomes they expect.
This is really about establishing a data capability that is empowered by your CMS.
The roadmap for engaging with different user cohorts is ready for you.
We asked, you answered
In our last issue, we explored the unfortunate tradeoffs that come when business is booming, and wanted to know where the biggest risks are.
33% said tooling and integrations represent the most fragile area amid growth.
This was followed by:
- 28% Governance
- 22% Site performance
- 17% Publishing workflows
Integrations don’t have to keep you up at night, though. Learn more about how WordPress is offering dedicated AI plugins to move safely and easily from idea to API to execution.