WordPress VIP: The Media Product Forum

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In the age of ‘doing more with less,’ publishers grapple with the question: What do we build?

Join WordPress VIP and The Rebooting at The Media Product Forum to explore strategies for navigating the changing digital landscape amidst resource limitations, technology and platform changes, and evolving audience habits.

Where: VIP’s NoHo Office | 166 Crosby Street, 11th Floor, New York

When: Thursday, July 11 | 4:00 pm – 8:30 pm

Agenda

All programming hosted by Brian Morrissey, Founder, The Rebooting

• 4:00 pm: Networking & Cocktails
• 4:30 pm: Welcome Remarks: Nick Gernert, CEO at WordPress VIP & Brian Morrissey, Founder of The Rebooting
• 4:40 pm: The New Loyalty: Marissa Zanetti-Crume, Head of Product at Bloomberg Media, shares her playbook for building engaged audiences in a post-cookie world.
• 5:10 pm: What Do We Build From Here? Adam McClean, Chief Product Officer at Dotdash Meredith, and Samantha Winkelman, SVP Product at The Daily Beast, discuss blue-sky roadmaps and lessons learned the hard way.
• 5:40 pm: WordPress VIP Explores New AI Capabilities: Brian Alvey, Chief Technology Officer at WordPress VIP, sits down for an interactive fireside chat.
• 6:00 pm: Leaving The Platforms Behind: Bridget Williams, Chief Commercial Officer at Hearst Newspapers, Renn Turiano, SVP, Head of Product at USA TODAY Co., and Millie Tran, Chief Digital Content Officer at Council on Foreign Relations, discuss their approach to media strategy in 2024, and their evolving strategy toward platforms such as Google and Meta.
• 6:30 pm – 8:30 pm: Networking, Cocktails & Bites